Airtel template registration guidelines
Created on 21-07-2020
Definitions:
1. “Transactional message” : Any message which contains One time Password (OTP) and requires to complete
a banking transaction initiated by the bank customer will only fall under the category of transactional. This
will be applicable to all banks, national/Scheduled/Private/Government and even MNC banks.
Illustration of transactional message:
OTP message required for completing a Net-banking transaction.
OTP message required for completing credit/debit card transaction at a Merchant location.
2. Service Inferred /Implicit:
Service Message (Inferred Consent): Inferred Consent has been defined in the Regulation as a permission that can
be reasonably inferred from the customer’s conduct or relationship between the Recipient and the Sender. Thus, any
message, arising out of customer's actions or his relationship with the sender, that is not promotional, and is not in the
interest of the customer to block such communications, will be considered as a service message with inferred consent.
These messages may or may not be triggered by a subscriber-initiated transaction and will not be blocked for subscribers
who have otherwise blocked service messages also.
Illustration of Service Message (Inferred Consent):
Confirmation messages of a Net-banking and credit/debit card transaction.
Product purchase confirmation, delivery status etc. from e-commerce websites.
Customer making the payment through Payment Wallet over E-Commerce website/mobile app and an OTP is sent to
complete the transaction.
OTPs required for e-commerce website, apps login, social media apps, authentication/verification links, securities
trading, demat account operations, KYC, e-wallet registration, etc.
Messages from own TSP
Periodic balance information, bill generation, bill dispatch, due date reminders, recharge confirmations (DTH, Cable,
Prepaid Electricity recharges etc.)
Delivery notifications, feedbacks, periodic upgrades and updates
Messages from retails stores related to bill, warranty
Messages from schools - attendance/transport alerts
Messages from hospitals/clinics/pharmacies/radiologists/pathologists about registration, appointment, discharge,
reports
Confirmatory messages from app-based services.
Government/DoT/TRAI mandated messages, advisories, messages from State Govt., LEAs, Local Authorities, Traffic
advisories, Election Commission, Disaster Management advisories
Service updates from car workshops, repair shops, gadgets service centres
Directory services like JustDial, Yellow Pages
Day-end/month-end settlement alerts to securities/demat account holders
3. Service Message (Requiring Explicit Consent): Explicit Consent has been defined in the regulation as consent that
has been verified directly from the Recipient in a robust and verifiable manner and recorded by Consent Registrar as
defined under these regulations.
Thus, any service message which doesn’t fall under the category of service message (inferred consent) will be sent only
against explicit, digitally verified/verifiable consent to service message blocked (having preference ‘0’ i.e. fully blocked)