AFA
Project
16
AFA
Project
17
What are the challenges?
Harunur: A general challenge is that, in Bangla-
desh, there is a lack of appreciation for what train-
ing can bring in terms of benefits in the long term,
not only in the short term.
Monjury: Sometimes the participants are shy and
are not always open in front of the management.
Another challenge is that the Worker Participa-
tion Committee is not active in many factories; it is
only formed to meet legal requirements. Unfortu-
nately, there are still many factories that don’t
want an effective Worker Participation Committee
or true worker representation.
Shamima: Another challenge is the high migration
rates in the factories. Constantly having new work-
ers at the training makes achieving our goal of
progress more difficult. Finally, the present, unstable
political situation is a challenge as well.
What kind of feedback do you get from factory
owners, managers, and workers?
Monjury: All the factory participants like the dia-
logue methodology and express that the AFA
Project is a good platform for them to identify real
problems and solutions on their own. We only pro-
vide support, all the actual work is done by the
factories. This is the beauty of the AFA Project.
Shamima: Mid-level management tells us that it is
a fantastic method but it just takes some time to
digest, especially because owners are so used to
being focused on profit.
Taherul: There has been much positive feedback,
especially regarding: practical training content,
dynamic tools, and techniques compared to other
training programmes, sincerity of all parties involv-
ed and a systematic work procedure.
Tahura: Since the beginning of the project, the
biggest challenge was building trust in the change
process. After one and a half years I can say that
we have achieved the trust from the factories, the
importers, and the workers. This is the biggest
achievement.
What have you personally gained or learned
from the AFA Project?
Tahura: I was sceptical at the beginning of the
project because I had heard from friends of other
dialogue projects that flopped, and I was unsure
whether the factories would cooperate. But, with
time, we now feel that it is a natural process that
factories appreciate and have interest in; it does
not stem from the pressure of buyers. The tools
and techniques, especially the communication
channel analysis, are awesome and I have also
applied them in my organisation. We as a team are
always thinking about how to make the program-
me more successful and effective. I try to develop
new, creative tools. I have gained the confidence
to implement training on topics that are new to
me. Peer learning is an important aspect of the
project – my colleagues know so much from other
areas, develop their own ideas, and they share
»
We are trying to
overcome the
problems like Rana
Plaza with our
heart and soul.
«
Shamima Sultana
this knowledge. This is enriching and gives me
confidence that I can do something new. There are
no words to express that feeling.
Should international brands like ALDI buy in
Bangladesh?
Shamima: Yes, in fact they should be buying more
from Bangladesh because, in addition to having
good infrastructure, a skilled labour force, mod-
ern machines, and good quality, we are trying to
overcome problems like Rana Plaza with our heart
and soul. Unfortunately, Rana Plaza has caused
Bangladesh to become stigmatised, which has
hindered the continued development of our
country. But our workers are involved in the im-
provement process, and everyone has a positive
attitude and wants to do something for the indus-
try. If brands like ALDI do not buy from Bangladesh
we cannot achieve anything and 4.5 million work-
ers, most of them women, would lose their jobs.
»
After one and a half years I can say
that we have achieved the trust
from the factories, the importers
and the workers.
«
Tahura Khanam
Harunur: There is a paradigm shift in the owners’
and managers’ perception. They are now more
committed to compliance which has led to im-
provement on all sides. Outside pressure has
made them more alert than before.
Helal: While previously the buyers only looked at
the price, due to some accidents, now the buyers
are also looking at compliance. New projects, such
as the AFA Project, send the message that they are
also concerned with human rights, workers’ rights,
and working conditions. Bangladesh is attrac-
tive because labour is cheap but, still, factories
care about workers’ rights, working conditions,
and payment.
What is your vision regarding the develop-
ment of the textile industry in Bangladesh?
Farzana: Bangladesh has many challenges and
it’s a long road ahead. But, despite this, brands
should place more orders here to really support
the development process. Training and capacity
building programmes will help us to improve the
social and environmental performance of facto-
ries. The AFA Project is a very good start for this but
it needs to be broadened and deepened to achieve
more improvement.
Thank you for the interview! •
»
The training builds a common vision
among the participants: where are we
and where do we want to go?
«
Monjury Banerjee
Khandaker Farzana Rahman
is a lawyer and works as a lecturer
at the Department of Criminology
at the University of Dhaka.
Harunur Rashid is Director of Research,
Training and Management (RTM) Inter-
national. RTM is known for capacity building
and research, mainly on health, nutrition
and education related issues.
Shamima Sultana is a project
coordinator at Awaj Foundation. The
organisation helps to settle disputes
regarding working conditions and
delivers training to workers.
Sustainability Agents SUSA GmbH
is a Berlin-based consultancy that
created the AFA Project training
package, manages the project, and
conducts all coaching of trainers.