Automating Sales
Order Management
with SaaS
to Improve Order-to-Cash
Performance
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www.esker.com
Table of Contents
Introduction .......................................................................................................................................................................................3
Paper Problems ................................................................................................................................................................................4
Automation Advantages .................................................................................................................................................................5
Why SaaS for Sales Order Processing? ....................................................................................................................................7
Plugging In to Esker on Demand .................................................................................................................................................9
Solution Example: Healthcare Products Co. ...........................................................................................................................9
About Esker ......................................................................................................................................................................................13
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Introduction
Order management realities
In studies conducted by IT industry analyst IDC, nancial directors have estimated that the annual cost of processing
order management documents represents between 5 and 15 percent of sales
. Automated sales order processing offers
cost savings and operational efciencies that make companies better equipped to be competitive and protable in a
challenging business environment.
In the age of e-commerce, most companies have instituted some measure of automation within customer order
management. Many even consider their processes to be completely electronic. The reality is, nearly all businesses still have
manual touch points in sales order processing. EDI, XML and Web technologies may automate at least parts of the process
in the majority of customer order transactions, but what about the rest?
The ability to treat every customer as an “e-customer” can close a costly gap in overall business performance. Even
orders that are received electronically often end up as paper on someone’s desk. Although paper is familiar and many
companies have become experts at working with it in their customer order processes, continued reliance on paper has
no value and will only limit an organization’s ability to improve performance. At every manual touch point in processing,
companies lose the transparency that provides a view of daily activities for effective order management.
When companies examine ways to cut costs and improve protability, optimizing customer order processing within the
order-to-cash cycle often holds the highest potential for gains. High performance in order management is probably the
one characteristic that distinguishes top-performing companies more than any other. Automation enables companies to
quit paper, gain efciencies and achieve peak performance.
According to research by IT industry analyst IDC, businesses clearly recognize the benets of document process automation
for sales order management.
Improved productivity of individual employees and the company as a whole
Increased competitiveness for the business
Improved cost management and cash ow as a result of reducing customer order processing and storage costs
Reduction in the number of errors and returns causing order-to-cash delays
Increased customer satisfaction from on-time delivery, order tracking ability and responsiveness to customer requests
But another reality of order management is the expense and complexity of implementing software for comprehensive,
enterprise-wide automation can be an obstacle to putting a solution in place. This has made the Software as a Service
(SaaS) model an increasingly attractive option. With the advancement of SaaS technologies, on-demand solutions have
become more prevalent. Gartner Group estimated the SaaS market at $6.4 billion in 2008 and projected a likely doubling
of the market by 2012.1
SaaS delivers the benets
Today all the benets of automated sales order processing are available through the SaaS model. Essentially, all you
need is an Internet connection to deploy a powerful solution across the entire enterprise. SaaS offers the opportunity to
integrate end-to-end automation with existing processes, spanning the document lifecycle from receipt and capture to
workow, archiving and retrieval. In working with a diverse range of businesses to automate sales order processing, Esker
has found that companies typically cut operational and administration costs by 40 to 60 percent with Esker on Demand
SaaS solutions.
As a resource to assist CEOs, CFOs, CIOs, managers and administrators in evaluating SaaS for sales order management,
this paper presents a solution that leverages comprehensive document process automation to deliver the advantages of
paperless order processing as an on-demand service. It highlights the opportunity to shift ROI from the project level to the
document level (capital versus operational expense) and realize automation benets immediately.
1
Guseva, Irina. “Gartner: SaaS is Hot, Revenue Will Keep Rising.” CMSWire, October 28, 2008.
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Manual touch points
When a company receives customer purchase orders, the process of entering data, handling approval workow and
creating sales orders can determine how much efciency the company is capable of achieving. Manual processing of
sales orders is inherently labor-intensive, time-consuming and error-prone, requiring valuable resources to manage each
part of the process.
In many companies, sales orders travel through a maze of manual touch points. Paper documents are collected from a
fax machine or printer; collated, copied and led. Key information like sold-to number, quantities and part numbers is often
entered by hand. Once the information is entered, there are issues of how to handle exceptions. And when customers call
to check the status of their orders, reps have to track down the paper. The process of preparing, entering and storing a
single paper order can take hours, and managers can only hope that none of these touch points cause misplaced orders,
delays in fulllment and payment, errors and returns that drive customer dissatisfaction and loss of business.
Prioritizing
Manual processing typically does not allow for prioritizing of sales orders according to customer or product line. To achieve
the highest levels of service, companies need to be able to identify and keep these special orders.
Archiving
Companies also spend a signicant amount of time retrieving orders and order data for internal or external audits and
to satisfy regulatory compliance requirements. Further complicating these tasks is the risk of paper orders getting lost or
misled.
Accuracy
Reprocessing a single order due to error or document loss can cost as much as $200. In addition to delaying fulllment,
order errors often result in extra shipping costs, wasted materials, credit notes, restocking fees and even write-offs.
4
Paper Problems
Customers
Sales
Order
Order Confirmation by Fax
To be
archived
Goods & Delivery Bill
Delivery Bill Copy
Invoice
To be
archived
Production
Shipping
Sales
Department
Sales Order
Copy
Invoice
Copy
Accounting
Department
To be
archived
Sales
Department
Customer Ve rification &
manual entry
of content
Manual Touch Point
SAP
®
Applications
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Order-to-cash efficiency
Along with reducing operational costs, freeing staff time for customer service activities and improving accuracy, automated
sales order processing gives companies clear insight into what is happening on a daily basis. These factors help companies
better manage customer relationships, manage inventory and production, comply with regulatory requirements, control
nances and sales forecasting and improve overall protability. Automation offers rich functionality to streamline and
automate the process of capturing, submitting, approving and fullling customer orders to reduce order processing time,
help ensure accuracy and control, and provide real-time visibility of each order in the process.
Business process management
Automated sales order processing solutions can be valuable tools for effective business process management with real-
time budget control, order validation and automated approval workow. Customer service gains the ability to see what
and where every order is at any given time. Combined with exible user rights management features, these capabilities
can also help companies comply with regulations such as the Sarbanes-Oxley Act.
Automation can enable managers and staff to monitor average order processing time, orders processed per FTE, order
volume per hour, day or week; order volume by customer, product or line of business; and other Key Performance Indicators.
And whether a company uses the technology to remove some or all human intervention from sales order processing, an
automated process offers distinct advantages with electronic copies of orders readily available to any authorized person
within the company — eliminating the need to sift through physical les.
Key nancial management benets of automating all of these areas include real-time budget control, sales monitoring
and forecasting. This level of automation enables companies to:
Increase order processing speed by up to 90%
Reduce order-to-cash operational costs by up to 70%
Reduce data entry costs by $4–$12 per order
Gain a clear view into the process and improve responsiveness with 100% visibility of all orders
Realize rapid return on investment in as little as 3–6 months
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Automation Advantages
Sales Order Process Audit Trail
Enhance
Extract data
Validate
Complete
Clear exception
Comments
Create
Archive image
Release
for shipping
RECEIVE
PREPARE
RECOGNIZE
CAPTURE
MANAGE
CREATE
SHIP
Email
Fax
Mail
Batch prep.
Scan
Split
Esker DeliveryWare
Esker DeliveryWare / SAP
SAP
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Balancing and scaling workload
Automated sales order processing can create a more exible and scalable workforce by managing resources in response
to uctuating order volumes and changing business trends. In addition, many companies need to be able to redistribute
order processing operations on a global basis, and an automated solution can provide the ability to shift processing to
another site if a disaster occurs. Also, because volume of orders for some products are subject to seasonal demand or other
business trends, certain reps may receive much higher order loads than others at different times of the year, automation
helps by providing reporting capability to track order volumes and enable shifting of staff to different product lines.
Cutting costs
From a business standpoint, the bottom-line driver for automation of sales order processing is substantial savings of time
and money. Estimated total cost associated with automated sales order process ow ranges from $1 to $3, compared with
$30 to $60 for manual process ow.
Effectively taking paper out of the process, automation reduces the time from receipt of a sales order to payment of the
invoice. Savings result from:
Increasing the percentage of orders and order line items captured electronically
Preventing lost or misplaced orders by keeping them electronic
Lowering stored data costs through electronic archiving
Freeing-up staff time by as much as 65% so they can focus more on customer service
Increasing data entry accuracy by up to 99%
Reducing returns, which directly affects the bottom line
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Automation at your service
As an alternative to hosting an order management automation solution in-house or outsourcing a revenue-generating
process, a SaaS approach helps to preserve capital by automating sales order processing without the risks of outsourcing,
additional IT complexity or associated expenditures:
No software or hardware
No maintenance
No loss of control
SaaS offers the opportunity to implement automated sales order processing rapidly and cost-effectively, without the need
to build or expand an in-house network. Mature SaaS models can put the most powerful automation technologies at an
organization’s disposal, so the enterprise can dynamically adapt to new business challenges and deploy solutions quickly.
Companies get the capabilities expected from an on-premise software solution, but move from capital to operational
expenditure and gain exibility for variations in document volume and number of users.
With a SaaS solution, fax, email or web sales orders can enter into an automated workow for approval upon receipt.
Orders can be dispatched to the appropriate business units where staff receive timely alerts that prompt them to sign-off
on documents. Each order can be processed according to business rules for specied document attributes. Every step of
the workow process can documented, and all documents can be automatically archived and retrieved immediately for
reference or auditing.
With the right SaaS solution:
Users anywhere in an organization can leverage the automation platform at any time to process customer orders
efciently and consistently
Geographically separate business units can all share in the benets of visibility, tight controls, support for effective order
management and operational cost reduction
Services can be customized easily so that each user only has access to the components he or she needs
Minimal implementation cost brings the benets of automated sales order processing to organizations of any size — so
small and medium businesses can gain process efciencies once practical only for large corporations
Managers can accelerate execution of sales order automation projects without the need for deep involvement of IT
resources or large budget allowances for implementation cost
Simply put, SaaS solutions can enable more people throughout the organization to operate more effectively when it comes
to sales order processing. The web-based nature of a SaaS approach allows enterprises to expand automated order entry
and approval workow beyond the walls of the company — to subsidiary ofces, remote employees, manufacturing
facilities, and other locations — with best-of-breed security and no need to open the corporate rewall.
Why SaaS for Sales Order Processing?
Sales order is
submitted
Sales Order
1
Verification is
done through
web application
2
Sales order
is routed to
staff for approval
3
Sales order
is passed to
manager for final
sign-off
4
Order data
and image are
passed to ERP
5
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Fax-to-order
Fax continues to be a medium of choice for customer orders — and
a source of pain for businesses. Nearly every company has a certain
percentage of customers who want to fax their orders, often because
they are unwilling or unable to use EDI. While companies need reliable
faxing capabilities to keep business processes running, most are not
interested in supporting the required infrastructure. Fax hardware
and software can be time-consuming to manage and expensive to
support.
SaaS offers a cost-effective way to:
Ensure reliable fax with a solution that is transparent to users
Let IT staff focus on process improvement instead of fax server
conguration and maintenance
Support change control and business continuity by limiting the effect
of changes like ERP upgrades on faxing systems, and avoiding
downtime with around-the-clock monitoring
Compared with SaaS, the costs of using a fax server go far beyond software and hardware. Fax services eliminate the
hidden costs of relying on a fax server. There are no start-up costs and the service is simple to use, with no real training
involved. It can be easily integrated with existing business systems and there is nothing to install.
Safe SaaS
Companies are well-advised to proceed with caution because SaaS outcomes are dependent upon the provider’s
ability to safeguard network connections and information ow. Data privacy, access control, and business continuity
are key considerations for any company in choosing a SaaS provider. Top-tier SaaS facilities combine physical and virtual
infrastructure to secure enterprise information within and outside the walls of the organization, providing the necessary
elements to ensure the highest levels of protection, including:
Data security and condentiality safeguards including key card entry, biometric recognition, digital surveillance, and
secure protocols (HTTPS, SFTP, SSL)
Access control with password protection, folder- and document-level restriction to specic users or groups, identity
administration, role management and user provisioning
Reliability and scalability with 24/7x365 system monitoring, infrastructure r
edundancy and multitenant architecture
Availability with redundant disk array subsystem, clustering and load balancing, backup electrical generators, active/
passive re prevention measures and temperature control for humidity and pressure
Recovery with data tape backup, data replication and synchronization in multiple locations, and failover capabilities
Fast deployment
Because there is no server or desktop computer setup and limited Internet access, a SaaS application can be up and
running quickly. Following initial sign-up and system conguration to match your internal process, users and permissions are
set up, data is uploaded, and your staff is trained.
HARDWARE PURCHASE
6%
25%
33%
10%
19%
10%
SOFTWARE LICENSE
MAINTENANCE
IMPLEMENTATION
& CUSTOMIZATION
TRAINING
TELCO COST
28%
INITIAL SET-UP
72%
PER PAGE FEE
FAX SERVER FAX SERVICE
HIDDEN COSTS HIDDEN COSTS
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Power of the platform
Long before the current boom in SaaS adoption, Esker identied SaaS as
the best way to make the “quit paper” benets of automated document
processing readily accessible to organizations of all sizes in all industries. Over
the past decade Esker has brought together technologies and integration
services to offer high-value SaaS solutions, and today Esker on Demand
services run critical business processes for thousands of organizations around
the world, processing millions of documents a month.
Leveraging advanced technology
At the heart of Esker on Demand is patented business rules engine technology
that can automate virtually any paper-based business process in any type of
organization.
Esker on Demand solutions offer imaging and workow automation capabilities
that go beyond basic OCR to analyze content and execute processing
based on business rules governing distribution, and are not dependent upon
templates or specic document formats. Data is automatically captured
and analyzed using this intelligent technology to eliminate manual data entry. Resulting documents can be formatted and
delivered to multiple destinations via any combination of transport media. The original document image is automatically
stored for retrieval as needed.
Plugging In to Esker on Demand
Delivery
Content Formatting
Workflow
Content Analysis
Capture
Print
Electronic
Archive
Applications
Fax
Email
Web
Publishing
Fax and Email
Customers — Vendors
Partners — Employees
ERP
CRM
Scan
Document Capture
Content Management
Workflow Engine
Audit & Security
Administration
Fax
Email
SMS
Postal Mail
Archive
XML
Web
INTEGRATION SERVICES
Sales Order Processing
Business Rules Engine
E-Purchasing
Accounts Payable
Document Manager
Hosted Infrastructure
E-Invoicing
Document Process Automation
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Esker on Demand Sales Order Processing
Developed to make automation benets easily accessible to companies of all sizes, and to lighten the load for those in
customer service, sales administration and other departments who handle customer orders, Esker on Demand takes an
innovative approach to automation of order processing from receipt to archiving. The service is based on a pay-per-
document model and places a leading-edge business application in the hands of the user without the expense of
traditional software implementation. Companies choose Esker on Demand Sales Order Processing for quick and simple
deployment, low cost of acquisition, ease of use and immediate return on investment.
Visibility and control gained with Esker on Demand Sales Order Processing offers signicant benets both for business
management and system administration, including:
Quick order processing and efcient delivery scheduling
Comprehensive customer order tracking and prioritization
Structured data for customer protability and employee performance analysis
Dispute resolution in seconds rather than minutes, hours or even days
Reduced Days Sales Outstanding (DSO)
Less redundant processing of duplicate orders
Electronic capture of approvals
Auditing of delivery or billing block processing
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Strategic and realistic steps towards automated order management
Keeping it simple
Esker on Demand Sales Order Processing capabilities encompass document routing, data capture, data entry, electronic
approval workow, audit trail, reporting and automatic archiving. As part of its solution methodology, Esker encourages
customers to outline their sales order processing steps, identify manual touch points, prioritize based on cost and return, and
automate the top priorities rst.
The Esker on Demand service is available in levels that enable a phased approach to automated sales order processing.
Companies can implement a solution immediately without risk or heavy investment, then expand the solution when they are
ready or as changing requirements dictate.
For example, companies that mainly want to eliminate the inefciency of paper-based sales order processing can choose
an Esker on Demand solution that provides basic automated processing, indexing and workow capabilities. From there,
more advanced options include OCR, ERP integration, Dynamic Document Capture and auto-learning capabilities.
Sales order processing automation results achieved by Esker customers
76% faster processing of orders compared with the manual process
Increased orders processed from 5 to 50 per hour
Saved more than $30 per order on reprocessing costs
Added 1,800+ customers to e-commerce initiative without requiring customers to change their ordering process
Improved rst-call resolution by 25%
Cut order delivery times from 4 days to 1 day by recognizing and processing priority orders immediately
Saved 9,100 hours and $170,000 in the rst year of automating orders from just 2 customers
Supported 20% growth with no increase in customer service staff
Reduced the number of CSRs processing orders by 50%, allowing more reps to focus on customer service
Saved $5 million in labor costs over 3 years
Scan & FIle Scan & FIle
OCR, Workflow
Scan & FIle
OCR, Workflow;
ERP Integration
TIME
FEATURES
A
B
C
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Solution Example: Healthcare Products Co.
With its Esker on Demand solution, this $10 billion global manufacturer’s inbound fax orders are routed and processed into one
of three queues for different business units. Sales orders are automatically analyzed to extract relevant data such as customer
name, sales order number, material number, unit of measure, and PO total. Rush and priority orders are identied for special
processing. The Esker service then performs a database lookup to check the data captured. Once the data is validated,
the Esker service automatically creates an X12 EDI le for secure delivery to the company’s ERP application. The original sales
order is then indexed, allowing users to quickly retrieve it from a database or repository available in the company’s ERP system
and the web interface of the Esker service.
If discrepancies are found between the data capture and the ERP master data, the sales order is presented to a user in an
online web validation interface showing a side-by-side view of the sales order and the captured data. Here users can also
“teach” the system how to recognize the correct data in different order formats. When a customer’s format has been taught,
users can enable “Touchless” and future orders are automatically processed from fax reception to secure EDI delivery without
agent involvement.
ROI highlights
100% visibility of processed orders
Ability to prioritize special orders
100% electronic order throughput
ERP
Faxes received into 3 fax
numbers which correspond to
3 different business units. These
will exist as separate queues in
Document Manager.
CSRs work the various queues
in Document Manager.
Lookups performed to validate
fields: Customer Account #,
Ship To, Sold To, PO #, Item #
(SKU), Quantity, Price,
Description, Units of Measure.
CSR submits order, X12
EDI file created by
Esker platform and sent
into ERP system via AS2
transmission
Validations occur in
ERP system
Nightly file sent from ERP
system to Esker service
with updated Customer
Master and Materials
Master data
Exceptions?
Exceptions process
No Exceptions
Fax #1
Fax #2
Fax #3
EDI
70% completely touchless processing rate
Nearly 60% reduction of labor overhead in order entry
43% reduction of monthly order processing costs
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Esker is a recognized leader in helping organizations eliminate manual processes, gain process visibility and control, and
reduce the use of paper by automating the ow of documents into, within and out of the organization. With its comprehensive
software platform and patented technology, Esker delivers the advantages of automated document processing either
as a powerful on-premise solution or as an on-demand services (SaaS) leveraging Esker-hosted infrastructure to automate
every phase and every type of business information exchange. Customers achieve signicant and immediate operational
efciencies, cost savings and measurable ROI in as little as three to six months.
Founded in 1985, Esker operates globally with more than 80,000 customers and millions of licensed users worldwide. Esker
has global headquarters in Lyon, France and U.S. headquarters in Madison, Wisconsin.
For more information, visit www.esker.com.
About Esker
WP-EOD-US-005-A
© 2009 Esker S.A. All rights reserved. Esker, the Esker logo, and Esker Pro are registered trademarks or service marks of Esker S.A. in the U.S. and other countries. All other trademarks are the property of their respective owners.
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