11 2018 EFFIE AWARDS / NORTH AMERICA
GLOBAL EFFIES
FAST MOVING CONSUMER GOODS/FMCG (MULTI-MARKET) MEDIA IDEA (MULTI-MARKET)
SILVER BRONZE BRONZE
True Match Lysol OMO
All worth it
L’Oreal Paris
Protect Like A Mother
Reckitt Benckiser
Not another Tide Ad. But, the Dullest one
in History showing the Least Active Kids
in History.
Unilever MENA
McCann London*
McCann Paris
McCann Melbourne
McCann New York*
FP7/DXB (A part
of McCann Worldgroup)*
PHD UAE
Magna MENA Dubai
Mint MENA
OTHER PRODUCTS & SERVICES
(MULTI-MARKET)
RETAIL (MULTI-REGION)
GOLD GOLD
Apple adidas Originals
The Rock X Siri
Apple Inc.
Original is Never Finished
adidas
TBWA\Media Arts Lab*
OMD
Johannes Leonardo*
The Global Efe Awards honor the year’s most effective global marketing ideas - ideas that work in multiple worldwide
markets. 2018 Global Efe winners were chosen after two rigorous rounds of judging in multiple cities across the globe. Top
global marketers gathered in Singapore, Sao Paulo, London and New York City to select the most effective global marketing
communication efforts of the year.
Those selected as winners represent cases that best demonstrated that their objectives were challenging, and the results
achieved were signicant in the context of the Global competition. Efe Worldwide offers two ways to enter the Global Efe Awards:
the Multi Market Track is open to all efforts that have run in at least three markets, and the Multi-Region track accepts entries that
have run in at least four markets and two regions.
Award levels - gold, silver and bronze - were announced and presented at the 2018 North American Efe Awards Gala on
Thursday, May 31 in New York City.
Congratulations to this year’s winners.
The Global Efes Are Proudly Sponsored By: