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Styles and Trends: Fashion

Unit: Business of Textiles

Problem Area: Marketing

Lesson: Styles and Trends: Fashion

Student Learning Objectives.

Instruction in this lesson should result in students

achieving the following objectives:

Summarize fashion styles and trends by demographic group.

Summarize online and offline style and fashion resources.

Predict future fashion styles and trends.

¢ Resources.

The following resources may be useful in teaching this lesson:

E-unit(s) corresponding to this lesson plan. CAERT, Inc. http://www.mycaert.com.

“Demographics & Lifestyle Analysis,” University of Wisconsin-Extension. Accessed Jan. 27,

2017. http://fyi.uwex.edu/downtown-market-analysis/understanding-the-market/

demographics-and-lifestyle-analysis/.

Ejiofor, Mmoma. “Fashions of the Future,” Forbes. Accessed Jan. 27, 2017.

http://www.forbes.com/2006/03/16/future-fashion-trends-cx_me_0316feat_ls.html

“Famous People by Birth Year,” Famous Birthdays. Accessed Jan. 27, 2017.

http://www.famousbirthdays.com/year/

Francis, David. “Where Do You Fall in the American Economic Class System?” U.S. News &

World Report. Accessed Jan. 27, 2017. http://money.usnews.com/money/personal-

finance/articles/2012/09/13/where-do-you-fall-in-the-american-economic-class-system.

“Future Fashion: 10 Wearable Tech Trends to Watch,” CNBC. Accessed Jan. 27, 2017.

http://www.cnbc.com/2013/06/28/Future-Fashion:-10-Wearable-Tech-Trends-to-

Watch.html.

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Gheysen, Pieter-Jan. “Gen Y Trends: The End of Conspicuous Branding?” InSites. Accessed

Jan. 27, 2017. http://www.howcoolbrandsstayhot.com/2013/09/17/gen-y-trends-the-

end-of-conspicuous-branding/.

Hall, Mary. “Seasonless Fashion Week Trends for Spring 2017 and Fall 2016,” The

Recessionista®. Accessed Jan. 27, 2017. http://www.therecessionista.com/fashion-

week-trends-for-spring-2017/.

Mannah, Johnny. “Top 10 Street Style Trends for Men’s Fashion Week S/S 2017,” The

Trend Spotter.Net. Accessed Jan. 27, 2017. https://www.thetrendspotter.net/2016/07/

street-style-trends-from-mens-fashion-week-ss-2017.html.

Raza, Hammad. “Fashion and Gender Roles,” Academia. Accessed Jan. 27, 2017.

http://www.academia.edu/5349062/Fashion_and_Gender_Roles

“What Your Clothes Say About You,” Forbes. Accessed Jan. 27, 2017.

http://www.forbes.com/sites/learnvest/2012/04/03/what-your-clothes-say-about-you/

#6d8d544c413d.

Williams, Alex. “How to Spot a Member of Generation Z,” The New York Times. Accessed

Jan. 27, 2017. http://www.nytimes.com/2015/09/18/fashion/how-to-spot-a-member-of-

generation-z.html.

Wilson, Elizabeth. “Know Your Target Market,” Entrepreneur. Accessed Jan. 27, 2017.

https://www.entrepreneur.com/article/202334

Wood, Stacy. “Generation Z as Consumers: Trends and Innovation,” NC State University:

Institute for Emerging Issues. Accessed Jan. 27, 2017. https://iei.ncsu.edu/wp-content/

uploads/2013/01/GenZConsumers.pdf.

¢ Equipment, Tools, Supplies, and Facilities

Overhead or PowerPoint projector

Visual(s) from accompanying master(s)

Copies of sample test, lab sheet(s), and/or other items designed for duplication

Materials listed on duplicated items

Computers with printers and Internet access

Classroom resource and reference materials

Key Terms.

The following terms are presented in this lesson (shown in bold italics):

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Baby Boomers

Covet Fashion

demographics

fad

fashion

Generation X

Generation Y

Generation Z

Keep Shopping App

LIKEtoKNOW.it

Lyst

Polyvore

Pose

PS Dept.

ShopStyle

Silent Generation

style

Stylebook

Stylect

Tradesy

trend

wearable technology

Whisp

Interest Approach.

Use an interest approach that will prepare the students for the

lesson. Teachers often develop approaches for their unique class and student situations. A

possible approach is included here.

Fashion is one of the fastest-growing industries globally and is a multibillion-

dollar industry annually. Fashion is no longer geared toward branding. New

trends are constantly in play making “keeping up with fashion” nearly

impossible. Socioeconomic status plays an important factor in the ability to

“keep up” with fashion styles and trends. In this society, technology, just like

fashion, is constantly changing. First, it is necessary to explore some of the

demographics that impact market trends and then to examine some of the

technological advances and applications that help people review and purchase

the latest styles and trends.

CONTENT SUMMARY AND

TEACHING STRATEGIES

Objective 1: Summarize fashion styles and trends by demographic group.

Anticipated Problem: What are some fashion styles and trends based on demographic

group?

I. Impacts

A. Fashion, style, trend, and fad

1. Fashion is a popular trend of a particular style or practice of clothing, foot

wear, accessories, or other forms of adornment at a given time. Change is a

constant element of fashion: new styles, reinventing a classic, and styles pop

ularized by celebrities and royalty.

2. Style is an individual’s artistic approach to expressing himself or herself

through apparel. Style line categories that influence the silhouette include

necklines, collars, seams, sleeves, cuffs, and pockets.

3. A trend is a fashion style popular at a specific point in time that gradually

changes over an extended time. A fashion trend is a new and innovative way to

provoke a style. A trend may include one or more of the following: color, fab

rics, textures, materials, prints, graphics, accessories, footwear, or a particular

style (e.g., classic, grunge, punk, or artsy).

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4. A fad is a style popular for a short period of time that expresses personality

and a sense of belonging with peers. Often, a fad is less expensive than a clas

sic style and is sometimes termed “fast fashion.” Some fads are rediscoveries

of trends by other generations. For example, today the 1960s, 70s, and 80s

are being rediscovered in the following observable ways:

a. Fluorescent colors

b. Bangles and mood rings

c. Platform, classic Air Jordan, and boat shoes

d. Plaids and floral prints

e. Slogan and vintage T-shirts

B. Demographics are data and related factors for a specific group of people based

on socioeconomics: income, age, education, and gender. The following factors

affect style trends and markets within the fashion industry.

1. Income is the amount of disposable income an individual or a family has and is

a key factor that significantly impacts fashion trends and the global market.

Lack of disposable income or an economic recession more than likely reflects

a decline in the fashion market because people tend to save money rather

than spend it on current fashion trends. Income classes include wealthy, mid-

dle, lower, and poverty level.

a. Currently, the wealthy level is households that earn more than $150,000

per year and have more disposable income to spend on current trends.

b. The middle level is households that earn around $60,000 per year. They

are classified as “lower middle class.” The “upper middle class” earn more

than $100,000 and less than $150,000 per year. These households have

disposable income. However, they tend to be more cost-conscientious

when it comes to buying their wardrobe.

c. The lower level is households that earn around $30,000 per year. Although

low-income housing is typically located more in urban areas, the cost of

living is also higher. Therefore, costs for fashion trends take a hit as well.

According to statistics, they still spend a good percentage of their

disposable income on fashion.

d. The poverty level is generally households with an annual income below

$25,000. Although there may be minimal disposable income, the focus is

more on the necessities rather than on the most current fashion trends.

2. Age has a significant impact on spending patterns for apparel and fashion. For

example, more recent generations are less likely to be brand or logo loyal.

They do not feel the need to “fit in.” They feel comfortable “standing out” in

society. For instance, they express themselves and create an identity through

fashion. For instance, Katy Perry, Lady Gaga, and Nicki Minaj are considered

fashion icons for the younger generations. Age classifications are Generations

X, Y, and Z; Baby Boomers; and Boomers.

a. Generation Z are home landers or centennials born after 2000 who are

typically tech-savvy and innovative. They tend not to be brand loyal

(possibly due to an economic recession or not having a reliable source of

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income). Like Generation X, they are more likely to adopt certain fashion

trends. However, they are careful about where they spend money.

Generally, they focus more on convenience and necessity.

(1) They spend lots of time online, shopping, and playing video games.

(2) They are less attached to gender specifications and are more focused

on being unique individuals looking for gender neutralism. Hence,

males wearing traditionally female apparel items is more common.

(3) Fashion icons include Jaden Smith, Bea Miller, and Kendall Jenner.

b. Generation Y are millennials who were born in the 1980s to early 2000s

and are less interested in name brands and logo apparel than other

generations. Typically, they are trendsetters. They have more disposable

income than Generation Z due to parental support or living with parents.

Millennials are careful about purchasing expensive items that are less

original because they have been personally influenced by an economic

crisis.

(1) They tend to buy vintage and shop at thrift stores because they might

find unique items.

(2) They often “tweak” pre-existing clothing for a new trendy look by

modifying, cutting, and/or adding embellishments.

(3) Fashion icons include Katy Perry, Nikki Minaj, Lady Gaga, Taylor Swift,

Chris Brown, Beyoncé, Drake, Miley Cyrus, Mark Zuckerberg, and

Future.

c. Generation X is the “lost generation” or “latchkey” kids who tend to be a

unique, independent, and skeptical group born between 1965 and the late

1970s who were introduced to computers and gaming systems early. They

display a more casual fashion style and are brand loyal. This group is

entering its peak earning cycle.

(1) They love to shop and also like to save. They have disposable income.

However, the latest trends are not a necessity to most in Generation

(2) They carefully research their purchases and search for the best value

for their money.

(3) Fashion icons include Jared Leto, Eminem, Tony Hawk, Janet Jackson,

Kurt Cobain, Missy Elliott, Ricky Martin, Gwen Stefani, Jay Z, and

Marilyn Manson.

d. Baby Boomers are people who were born between 1946 and 1964 and

have extreme buying power in the market today. This generation had good

economic opportunities.

(1) Baby Boomers tend to be conscientious of the market and its

advertising techniques.

(2) Baby Boomers carefully analyze the market and decide to spend

money.

(3) Fashion icons include/included Steven Tyler, Twiggy, Michael Jackson,

Jacqueline Kennedy, Madonna, and Princess Diana.

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e. The Silent Generation was born between 1909 and 1945 and is

practical, loyal, and savvy about where to spend money. They lived or were

influenced by the Great Depression, World War II, and a few recessions.

(1) They like to spend but focus on value over anything else.

(2) Fashion icons include/included Bettie Page, Bette Davis, Audrey

Hepburn, Marlon Brando, Marilyn Monroe, Elvis Presley, James Dean,

Jimi Hendrix, Janis Joplin, and Mick Jagger.

3. A person’s education level influences market choices. For example, a college

student paying for his or her education may need to use disposable income for

school or housing items. Most high school students live with their parents, and

much of their disposable income tends to be for clothing or entertainment.

Also, choosing to be economical and looking for bargains is sometimes a result

of educational level versus impulsive spending habits.

4. Gender may impact fashion spending. Typically, women spend more on fash

ion—specifically clothing and clothing trends—than do men. This may be due

to the glorification of women and fashion trends. Also, gender identity, what is

fashionable, and how others perceive gender roles impact trends, spending,

and global markets. For instance, a man who decides to wear women’s cloth

ing may be perceived as feminine, and a woman who decides to wear men’s

clothing may be perceived as masculine. Today, the identification of gender-

specific clothing is not as clear-cut as in the past. Clothing choices may be

identified or classified as a trend or fashion versus role-specific.

Teaching Strategy:

Many techniques can be used to help students master this

objective. Use VM–A, VM–B, VM–C, and VM–D to review.

Objective 2: Summarize online and offline style and fashion resources.

Anticipated Problem: What are online and offline style and fashion resources?

II. Style review and app resources

A. Style review resources

1. According to a Forbes recent interview with Dr. Baumgartner, the author of

“You Are What You Wear,” many people dress according to how they feel and

not how they wish to feel. The article discussed common wardrobe types and

related perception issues. For instance, if a person keeps every piece of cloth

ing ever purchased, he or she is said to be literally holding onto the past. Dr.

Baumgartner recommends throwing out two articles of clothing for every one

that is kept. Most people know or have observed a person who dresses too

“young” or too “old” for his or her age. The article discusses the objective of

dressing for personal goals rather than for a specific age. For example, rather

than dressing for an age, a person should dress for:

a. A night out with friends

b. A date night

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c. A job promotion

d. Another specific activity

2. With today’s technological advances, several ways exist to help amplify a ward

robe. Following are apps that identify or review current fashion styles.

B. Fashion app resources

1. Covet Fashion is a virtual shopping and styling game tool in which users com

pete for top fashion looks. The URL is http://www.covetfashion.com/

2. The Keep Shopping App is a tool that allows clients to shop and buy online

products from virtually any store. The URL is https://keep.com/downloads/

3. LIKEtoKNOW.it is an Instagram shopping website and app for Apple and

Android users to “like” a photo by adding a caption. This action triggers an

email of that photo and allows the creator to provide shopping or styling ser

vices. The URL is http://liketoknow.it/login

4. The Lyst is an Apple-based website and an app that allows shoppers to view

numerous brands from thousands of designers. The tool allows shoppers to

buy from multiple retailers on one site. It also lets the users know when an

item goes on sale for potential purchase at a later time. The URL is

https://www.lyst.com/

5. Pinterest is a social media site that allows a person to view style blogs. Users

can “like” or “save” a pin for future reference. The URL is

https://www.pinterest.com/

6. Polyvore is a website and an app that allows users to play the role of a style

editor by creating specific collections and describing how to wear specific

trends. The site has a virtual “mood board” that allows members to curate

products into a shared product index and use them to create image collages

called “Sets.” The URL is http://www.polyvore.com/

7. The Pose is a website and an app tool used to post or tag photos that allow

users to view and comment on the style. It also allows a client to view, trade,

and/or buy from others on the site. The URL for the app is

https://poseapp.com/

8. PS Dept. (Personal Shopping Department) is an online iOS personal shopper

site that helps a user find a specific fashion item. Once an item is located, an

email is sent with further information about where to shop, how much the item

costs, and other specifications. The app URL is https://itunes.apple.com/us/

app/ps-dept.-your-personal-shopper/id536957427?mt=8.

9. ShopStyle is a shopping search engine website and app that helps refine a

client’s search to locate a specific fashion item at a set spending limit. Shop

ping categories include women’s bags, shoes, beauty, jewelry, men’s items,

kid’s items, home, offers, sale items, and the editor’s blog. The URL is

http://www.shopstyle.com/

10. Stylebook is a virtual closet app that displays the user’s real clothes to help

develop a personal look. A key feature is shopping less because the site gives

the client choices that “go with” what the client already has in his or her

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closet. Stylebook is partnered with ShopStyle to link clients who are looking for

items to the ShopStyle site. The URL is http://www.stylebookapp.com/

11. Stylect is an iPhone and iPad app that allows users to “like” a shoe and then

to alert the user when that item is on sale. The app URL is

https://itunes.apple.com/us/app/stylect-find-your-perfect/id740871893?mt=8

12. Tradesy is a website and an app that allows its clients to buy and sell authen

tic high-end designer items. If a client chooses to sell an item, the company

receives a commission; the client can apply the remaining profit to other pur

chases at a discount. The URL is https://www.tradesy.com/

13. Whisp is a private messaging app that allows users to chat or message with

other shoppers. Clients can view an image of interest and post that image to

other Whisp users via a message. Then viewers are able to review the posted

item before purchasing and chat with others about the product’s pros and

cons. The URL is https://laughingsquid.com/whisp-a-private-messaging-app-for-

online-fashion-shoppers/.

C. Style resources

1. Style magazines that review men’s and women’s trends from the runways and

where to purchase include:

a. Allure

b. Bazaar

c. Elle

d. Glamour

e. GQ

f. InStyle

g. Harper’s Bazaar

h. Marie Claire

i. Redbook

j. Vogue

k. Women’s Wear Daily (WWD)

2. Each magazine also has an online site.

Teaching Strategy:

Many techniques can be used to help students master this

objective. Use VM–E as a handout or as a projected image to review current online

fashion tools. Assign LS–A.

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Objective 3: Predict future fashion styles and trends.

Anticipated Problem: How can future fashion styles and trends be predicted?

III. Future fashion styles and trends

A. Wearable technology is electronics worn on the body as an accessory or as part

of the garment’s fabric. It is a future fashion and style trend hitting markets

globally in the upcoming years. For example, future garments or fashion include:

1. Items that measure biometrics: blood pressure, heart rate, etc.

2. Items that “light up” for style and safety reasons

3. Items that use tracking devices or built-in navigation systems

B. Current fashion styles and trends that help predict the future include:

1. Garments that manage heart rate and blood pressure

2. Garments that use built-in solar panels that charge electronic devices (e.g.,

smartphones)

3. Garments that react to certain stimuli in the environment (e.g., light or sound),

such as designer of Rainbow Winters, Amy Winters, creating garments that

react to sound (The louder the environment, the more the garment lights up

and creates a “show” for people to view.)

4. Garments that use built-in tracking chips to locate an item or a person using

an app, such as Asher Levine creating clothing with tracking chips using the

TrackR app

5. Garments that use built-in navigation systems (e.g., a company called Adafuit

that sells helmets with built-in navigation that directs a person to turn right or

left using lights that flash on the side of the helmet)

6. Garments that use LED lights, glow-in-the-dark threads, or luminescent

threads applied to clothing (Ying Gao is currently creating articles of clothing

that appear to be moving when stared at for a period of time.)

7. Garments that use sensors for athletic garments to measure biometric data

(e.g., heart rate and blood pressure) and when making a movement that could

cause bodily injury

8. Garments that use built-in heating coils in pant leg linings to keep the wearer

warm

9. Garments that use microchips in recently released Adidas running shoe soles

that monitor the terrain and adjust shock absorption to prevent injury

10. Garments that use fabrics with conductive fabric fibers (An MIT student,

Amanda Parkes, has been studying a fabric called nitinol—a mixture of tita

nium and nickel that changes shape when heated. Within a few seconds, a

pair of pants can be turned into shorts when heat is applied directly and is

able to return to full-length pants when cooled.

Teaching Strategy:

Many techniques can be used to help students master this

objective. Use VM–F. Assign LS–B.

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Review/Summary.

Use the student learning objectives to summarize the lesson.

Have students explain the content associated with each objective. Student responses can

be used in determining which objectives need to be reviewed or taught from a different

angle. If a textbook is being used, questions at the ends of chapters may be included in

the Review/Summary.

Application.

Use the included visual master(s) and lab sheet(s) to apply the

information presented in the lesson.

Evaluation.

Evaluation should focus on student achievement of the objectives for the

lesson. Various techniques can be used, such as student performance on the application

activities. A sample written test is provided.

Answers to Sample Test:

Part One: Matching

1. f

2. d

3. c

4. a

5. b

6. e

Part Two: True/False

1. T

2. T

3. F

4. T

5. F

6. T

Part Three: Short Answer

1. The four demographic factors that influence fashion and style are income, age,

education, and gender. The descriptions will vary and should be similar to the

following:

a. Income: The amount of disposable income an individual or a family has is a key

factor that significantly impacts fashion trends and the global market. Lack of

disposable income or an economic recession more than likely reflects a decline

in the fashion market because people tend to save money rather than spend it

on current fashion trends.

b. Age: Age has a significant impact on spending patterns for apparel and fashion.

For example, more recent generations are less likely to be brand or logo loyal.

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They do not feel the need to “fit in.” They feel comfortable “standing out” in

society. They express themselves and create an identity through fashion.

c. Education: A person’s education level influences market choices. For example, a

college student paying for his or her education may need to use disposable

income for school or housing items. Most high school students live with their

parents, and much of their disposable income tends to be for clothing or

entertainment.

d. Gender: Gender may impact fashion spending. Typically, women spend more on

fashion than men. This may be due to the glorification of women and fashion

trends. Also, gender identity, what is fashionable, and how others perceive gen

der roles impacts trends, spending, and global markets. For instance, a man

who decides to wear women’s clothing may be perceived as feminine, and a

woman who decides to wear men’s clothing may be perceived as masculine.

Today, the identification of gender-specific clothing is not as clear-cut as in the

past; clothing choices may be identified or classified as a trend or fashion versus

role-specific.

2. Answers will vary. See Content Summary and Teaching Strategies: I.B.2.a.1-3.

3. Answers will vary. Examples can be found in the Content Summary and Teaching

Strategies: II.B.1-13. However, a student may use an example not included in this

list.

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Sample Test

Name ________________________________________

Styles and Trends: Fashion

Part One: Matching

Instructions: Match the term with the correct definition.

a. Baby Boomers d. Generation X

b. Silent Generation e. Generation Y

c. demographics f. Generation Z

_____1. Home landers or centennials born after 2000 who are tech-savvy and innovative

_____2. The “lost generation” or “latchkey” kids who are a unique, independent, and skeptical

group born between 1965 and the late 1970s and were introduced to computers and

gaming systems early

_____3. Data and related factors for a specific group of people based on income, age,

education, and gender

_____4. People born between 1946 and 1964 with extreme buying power in the market today

_____5. People born between 1909 and 1945 who are practical, loyal, and savvy about where

to spend money

_____6. People born in the 1980s to early 2000s who are less interested in name brands and

logo apparel than other generations; trendsetters

Part Two: True/False

Instructions: Write T for true or F for false.

_____1. The amount of disposable income an individual or a family has is a key factor that

significantly impacts fashion trends and the global market.

_____2. Now the identification of gender-specific clothing is not as clear-cut as in the past.

_____3. Age has little impact on spending patterns for apparel and fashion.

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_____4. Clothing that reacts to stimuli in the environment—light or sound—is a future trend.

_____5. Few apps exist to identify or review current styles and fashion.

_____6. Wearable technology is a future trend that will hit markets globally in the upcoming

years.

Part Three: Short Answer

Instructions: Answer the following.

1. List and briefly describe the four socioeconomic factors that affect style trends and markets

in fashion.

2. Describe how Generation Z will impact fashion styles and trends.

3. Describe your favorite fashion app by listing its features and benefits.

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VM–A

DEMOGRAPHIC

CHARACTERISTICS: AGE GROUPS

Demographics are data and related factors that help describe a

specific group of people: income, age, education, and gender. To

which age demographic do you belong? To which age

demographic do your parents belong? To which age demographic

do your grandparents belong? How accurately do the descriptors

explain each group?

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VM–B

DEMOGRAPHIC MARKETING:

AGE GROUPS

Examine each set of generational icons. Do you agree with the

way each generation is depicted, or are there some icons and

descriptors with which you do not agree? Explain a marketing

technique you would use to reach each generation.

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VM–C

MARKETING TO

YOUNG CONSUMERS

Examine this cartoon. Then share your views about a

marketing strategy you would use to target young

consumers.

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VM–D

MARKET SEGMENTATION

After examining how demographics (e.g., education,

income, gender, and age) impact the fashion market,

explore and discuss how lifestyle, occupation, and interest

impact styles and trends in the apparel and fashion

markets.

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VM–E

FASHION AND STYLE APPS

GLOSSARY

The fashion glossary in this visual master represents the

most popular sites used to view or create current fashion

styles and trends as of this writing. Most apps listed here

are free and available for Android and Apple users. Some

are able to download to your computer, and many more

are available. Use this list to explore some of the latest

trends in the fashion industry. In your opinion, which

resources best depict fashion industry trends?

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1. Covet Fashion is at http://www.covetfashion.com/.

2. The Keep Shopping App is at https://keep.com/

downloads/.

3. LIKEtoKNOW.it is at http://liketoknow.it/login

4. The Lyst website and an app are at

https://www.lyst.com/

5. Pinterest is at https://www.pinterest.com/

6. Polyvore is at http://www.polyvore.com/

7. The Pose is at https://poseapp.com/

8. PS Dept. is at https://itunes.apple.com/us/app/ps-

dept.-your-personal-shopper/id536957427?mt=8.

9. ShopStyle is at http://www.shopstyle.com/

10. Stylebook is at http://www.stylebookapp.com/

11. Stylect is at https://itunes.apple.com/us/app/stylect-

find-your-perfect/id740871893?mt=8.

12. Tradesy is at https://www.tradesy.com/

13. Whisp is at https://laughingsquid.com/whisp-a-

private-messaging-app-for-online-fashion-shoppers/.

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VM–F

FASHION TRENDS TODAY

Based on the fashion trends today, what do you predict

will be the fashion trends of the future?

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LS–A

Name ________________________________________

Create a Fashion Blog

Purpose

The purpose of this activity is to create a blog to share with the class.

Objectives

1. Review current fashion trends and styles via online tools.

2. Review current fashion trends and styles via offline resources.

3. Write a review or observation of the selected fashion trend or style.

4. Create a blog about a current fashion trend using online and offline tools.

5. Present the blog and posts to the class.

Materials

lab sheet

Internet access

computer with projection and presentation capability and word processing

Items for visual aid production: poster board, markers, pen, pencil, etc.

Procedure

1. Research four to five fashion online blogs about current fashion industry trends.

2. Use a smartphone or computer to do one of the following:

a. Download and review all aspects of one of the resource apps discussed in class (i.e.,

Polyvore, Stylect, Pinterest, Stylebook, Shopstyle, Pose, or LIKEtoKNOW.it).

b. Read and review a fashion magazine or view via its website. Check out all the articles

and/links (e.g., Marie Claire, GQ, Women’s Wear Daily, Glamour, Elle, and Vogue).

3. Create a blog about a current fashion trend. Write a review about selected fashion trends

in a magazine or online resource. Write the blog entry using a word-processing program

or a publishing or presentation tool. Post via the electronic tool (or create a poster board

about your blog).

4. Present your blog post and layout to the class via a projection device or other visual aid.

5. Turn in your completed blog post to your instructor.

Lesson: Styles and Trends: Fashion

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LS–B

Name ________________________________________

Future Fashion Trends

Purpose

The purpose of this activity is to research future trends in fashion.

Objectives

1. Research future fashion trends.

2. Assemble a list of five companies or designers and their future fashion trends.

3. Create a future fashion trends presentation, and present it to the class.

Materials

lab sheet

device with Internet access

PowerPoint or Prezi

paper

pencil

Procedure

1. Research a minimum of five future fashion trends and the companies or designers behind

each. NOTE: Remember you are researching future trends, not current trends. First,

determine which wearable technology and/or fashion trends you wish to research. For

example:

a. Fitness and/or biometrics

b. LED lighting

c. Military and safety garments

d. Conductive fabrics

e. Microchips

f. Navigation and tracking

g. Sustainable fashion

h. Other: _________________________

2. Create a six-slide presentation in PowerPoint or Prezi of the five future trends that

includes the companies and/or the designers. Include pictures, sketches, diagrams, and

information about your future fashion findings.

3. Present your Future Fashion Trends project to the class.

4. Turn in your completed lab sheet to your instructor.

Lesson: Styles and Trends: Fashion

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