unctad.org
A revised framework for
creative industries and trade
Advancing the measurement
of the creative economy
UNITED NATIONS CONFERENCE ON TRADE AND DEVELOPMENT
UNITED NATIONS CONFERENCE ON TRADE AND DEVELOPMENT
A revised framework for
creative industries and trade
Advancing the measurement
of the creative economy
Geneva, 2024
ii
© 2024, United Nations
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eISBN: 978-92-1-358922-9
ADVANCING THE MEASUREMENT OF THE CREATIVE ECONOMY:
A REVISED FRAMEWORK FOR CREATIVE INDUSTRIES AND TRADE
iii
ACKNOWLEDGEMENTS
Acknowledgements
This technical report was prepared by the UNCTAD Division on International Trade and Commodities under the
overall guidance of Miho Shirotori, Acting Director, and the direct supervision of Marisa Henderson, Chief of the
Trade and Creative Economy Section; Katalin Bokor led the work of the report team.
UNCTAD gratefully acknowledges the substantive contributions to the study by Mark Spilsbury.
The report has benefited significantly from discussions held at meetings of an informal working group on the
creative economy, set up by UNCTAD in 2021 and coordinated by David Bicchetti (2021) and Vincent Valentine
(2022), along with associated written contributions. The group was tasked with enhancing the taxonomy and
classification of creative industries, with a focus on trade and development perspectives.
UNCTAD is particularly indebted to substantive contributions from the following experts and members of the
working group: Shiran Ben Abderrazak, Rafaelita M. Aldaba, Niki Cattaneo, Hubert Escaith, Patrick Kabanda,
Nika Murovec, Dwinita Larasa, Zaldivar Peralta, Esteban Santamaria Hernandez and Jen Snowball.
The development of the tables for statistical classification codes was carried out in collaboration with Lydia
Deloumeaux, UNESCO Institute for Statistics. Statistical support was also provided by Ildephonse Mbabazizimana,
UNCTAD. Both contributions are deeply appreciated. The paper was further enriched by substantial comments
from Lydia Deloumeaux and UNCTAD staff members Zenathan Adnin Hasannudin, Sanja Blazevic, Graham Mott,
Anu Peltola and Mesut Saygili.
The layout of inside pages was carried out by Laura Moresino-Borini.
ADVANCING THE MEASUREMENT OF THE CREATIVE ECONOMY:
A REVISED FRAMEWORK FOR CREATIVE INDUSTRIES AND TRADE
iv
ABBREVIATIONS AND ACRONYMS
Abbreviations and acronyms
ALADI Latin American Integration Association
CPC Central Product Classification
EBOPS Extended Balance of Payments Services Classification
HS Harmonized System
IDB Inter-American Development Bank
ISIC International Standard Industrial Classification of All Economic Activities
NACE Statistical Classification of Economic Activities
NAICS North American Industry Classification System
SNA System of National Accounts
SIC Standard Industrial Classification
UNCTAD United Nations Conference on Trade and Development
UNDP United Nations Development Programme
UNESCO United Nations Educational, Scientific and Cultural Organization
WIPO World Intellectual Property Organization
ADVANCING THE MEASUREMENT OF THE CREATIVE ECONOMY:
A REVISED FRAMEWORK FOR CREATIVE INDUSTRIES AND TRADE
v
CONTENTS
Contents
Acknowledgements .......................................................................................................................................... iii
Abbreviations and acronyms .............................................................................................................................iv
I. Introduction ............................................................................................................................................... vii
A. Background ...........................................................................................................................................viii
B. Mandate ...............................................................................................................................................viii
C. Purpose and key objectives .................................................................................................................... 1
II. Existing measurement frameworks ......................................................................................................... 3
A. Economic dimension of the creative economy......................................................................................... 4
B. International trade in creative goods and services ................................................................................... 8
III. UNCTAD’s creative economy denition and measurement framework ............................................ 11
A. Denition ............................................................................................................................................... 12
B. Old measurement framework ................................................................................................................ 12
C. Changes in the updated measurement framework ................................................................................ 15
I V. Tables of international classication codes for data collection ........................................................ 21
A. Creative industries ................................................................................................................................ 22
B. Creative goods and services ................................................................................................................. 25
V. Impact of change in statistical coverage .............................................................................................. 47
VI. Conclusions ............................................................................................................................................ 51
Endnotes ........................................................................................................................................................ 53
Annex. Correspondence table for creative industries in ISIC Rev. 4 and ISIC Rev. 5 ........................................ 55
References ..................................................................................................................................................... 59
ADVANCING THE MEASUREMENT OF THE CREATIVE ECONOMY:
A REVISED FRAMEWORK FOR CREATIVE INDUSTRIES AND TRADE
vi
CONTENTS
Boxes
1. Main changes in ISIC Rev. 5 compared to ISIC Rev. 4 related to creative industries .................................... 16
2. Main changes in HS 2022 related to creative goods compared to HS 2012 ................................................ 17
Tables
1. Industries covered in different cultural and creative economy concepts by international and
regional organisations ................................................................................................................................... 6
2. Industries covered in different cultural and creative economy concepts by selected countries ....................... 7
3. Creative and cultural goods covered in trade statistics by international organisations .................................... 8
4. Creative and cultural services covered in trade statistics by international organisations ................................. 9
5. UNCTAD’s previous creative goods groups ................................................................................................. 13
6. EBOPS 2010 codes used to provide coverage of creative services ............................................................. 14
7. Creative industries using ISIC Rev. 5 ........................................................................................................... 22
8. Creative goods and services in international trade using HS 2022 and EBOPS 2010 .................................. 26
Figures
1. Links between ISIC, CPC, HS and EBOPS ................................................................................................. 15
2. Global exports of creative goods calculated with UNCTAD’s “updated” and “old” framework ......................... 48
3. World creative goods exports by product groups with UNCTAD’s “old” framework ............................................ 49
4. World creative goods exports by product groups with UNCTAD’s “updated” framework .................................. 49
5. World exports of crafts and design goods with UNCTAD’s “updated” framework ............................................... 50
I.
Introduction
ADVANCING THE MEASUREMENT OF THE CREATIVE ECONOMY:
A REVISED FRAMEWORK FOR CREATIVE INDUSTRIES AND TRADE
viii
I. INTRODUCTION
A. Background
The creative economy is one of the world’s most rapidly expanding sectors, offering a promising avenue for
economic development and diversification, particularly in developing countries (UNCTAD, 2022). Culture and
creativity are fundamental facets of human existence and civilization and play a substantial role in the global
economy. The cultural sector alone contributes 3.1 per cent to global gross domestic product (GDP) (UNESCO,
2022), and it employs between 2.6 and 10.3 percent of the workforce in countries where data is available
(UNESCO Institute for Statistics data on cultural employment). Moreover, estimates of the United Nations
Conference on Trade and Development (UNCTAD) revealed that in 2022, creative goods and services comprised
3 per cent and 19 per cent of total merchandise and services exports, respectively (UNCTADStat Data centre).
Just as the creative economy is gaining significance as a catalyst for sustainable livelihoods across the globe,
there is increasing need for the UNCTAD secretariat to respond to member States’ requests for consistent and
up-to-date analysis based on reliable data on creative goods and services.
The concepts of the creative economy and creative industries are continuously evolving. Megatrends like
digitalization have given rise to new creative products while fundamentally transforming existing ones. For
instance, film and music, traditionally distributed in DVD, vinyl and CD formats, are now predominantly streamed
digitally. Additionally, new versions of statistical classifications have emerged to better identify and capture the
economic dimensions of creative industries. Given the evolving nature of creative goods and services, due in
no small part to recent technological changes and the emergence of digital platforms, UNCTAD recognizes the
need to review its definitions of the creative economy and creative industries, and its classification system for
measuring international trade in creative goods and services, established in the Creative Economy Report 2008
(UNCTAD and UNDP, 2008).
B. Mandate
UNCTAD’s Bridgetown Covenant
1
(paragraph 54) and General Assembly resolutions 74/198
2
(on the International
Year of Creative Economy for Sustainable Development adopted in 2019) and 78/133
3
(on promoting
creative economy for sustainable development adopted in 2023) provided a mandate to UNCTAD to offer a
comprehensive analysis of the creative economy and creative goods and services. Furthermore, the recent Kushi
Culture Pathway
4
(paragraph 10), the outcome document of the G20 Culture Minister’s Meeting, has called for
increased collaboration to enhance the conceptual and monitoring framework for cultural and creative sectors
and industries, highlighting the roles of relevant international organizations such as the Organisation for Economic
Co-operation and Development (OECD), UNCTAD, and UNESCO.
UNCTAD has actively elevated the profile of the creative economy on the global economic and development
agenda since 2004. Through its creative economy programme, UNCTAD conducts in-depth analyses, focusing
on creative industry dynamics and international trade trends. This programme provides insights into ongoing
developments and promotes evidence-based understanding of creative goods and services trade, digitalization,
and intellectual property. UNCTAD also compiles and disseminates datasets on international trade in creative
goods and services.
This paper results from a collaborative global consultation involving creative economy experts, United Nations
agencies, and experts from national statistical offices. Firstly, UNCTAD established an Informal Working Group
on the Creative Economy in 2021, reflecting diverse measurement frameworks for the creative economy, revising
UNCTAD’s definitions, and enhancing the statistical coverage of creative goods and services in international
trade measurement. This working group deliberated on definitions, measurement frameworks, and case studies
from developed and developing nations. UNCTAD’s presentation and subsequent discussions introduced a new
framework that aligns creative industries with an updated list of creative products within international trade
statistics. Secondly, UNESCO and UNCTAD co-led a subgroup within the Task Team on International Trade
Statistics from 2022 under the facilitation of the United Nations Statistics Division. The subgroup works on a
ADVANCING THE MEASUREMENT OF THE CREATIVE ECONOMY:
A REVISED FRAMEWORK FOR CREATIVE INDUSTRIES AND TRADE
1
I. INTRODUCTION
guidance note dedicated to refining the classification of cultural products emanating from cultural and creative
industries to be included in the updated international standards on compiling goods and services trade statistics.
The growing demand from developing countries to measure the contribution of their creative economy and
shape targeted policies is evident. UNCTAD tested its proposed statistical framework during a project in Angola
as part of the EU–UNCTAD Joint Programme for Angola: Train for Trade II. Utilizing the new creative industry
classification, UNCTAD produced a mapping report (UNCTAD, 2023) that assessed the economic significance
of Angola’s creative industries and proposed recommendations to support Angola’s economic diversification.
UNCTAD views this project as a pilot that can be adapted and replicated in other developing countries.
C. Purpose and key objectives
The primary aim of this report is to address the mandates discussed above, assisting countries—particularly,
developing and least developed—in mapping their creative industries. This paper introduces a statistical
framework for measuring the economic impact of creative industries and international trade in creative goods
and services. Historically, UNCTAD has lacked a statistical framework for identifying and measuring the economic
contribution of creative industries, only focusing on measuring international trade in creative goods and services.
This paper aims to rectify this by incorporating the latest versions of international classifications of industry,
product, and trade. The report has two key objectives:
Enhance the measurement of the economic contribution of the creative economy by providing a list
of creative activities (using the International Standard Industrial Classification of All Economic Activities
(ISIC)) and products (using the Central Product Classification (CPC)).
Improve and update data collection on international trade of creative goods and services by revising
UNCTAD’s statistical classification.
II.
Existing measurement
frameworks
ADVANCING THE MEASUREMENT OF THE CREATIVE ECONOMY:
A REVISED FRAMEWORK FOR CREATIVE INDUSTRIES AND TRADE
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II. EXISTING MEASUREMENT FRAMEWORKS
A. Economic dimension of the creative economy
International statistical classification systems allow for the production and analysis of comparable data. “The
International Standard Industrial Classification of All Economic Activities (ISIC) is the global reference classification
of productive activities. Its main purpose is to provide a set of activity categories that can be utilized for the
collection and reporting of statistics according to such activities” (UNSD, 2008). Like other classifications, ISIC
was not designed to collect data about cultural and creative industries but allows for the identification and
collection of information about creative productive activities and industries. A global consultation on the revised
structure of ISIC Rev. 4 was concluded in 2022, and ISIC Rev. 5 is already available (UNSD, 2023). There
are region-specific activity classifications that are derived from or related to ISIC. For example, the statistical
classification of economic activities in the European Community (NACE) was inspired by earlier versions of ISIC
and later influenced the new ISIC Rev. 5. NACE is used in the European Union and includes more details for some
activities for European users. The North American Industry Classification System (NAICS), used by Canada,
Mexico and the United States of America, is also related to ISIC.
Another classification that can be used to identify creative goods and services is the Central Product Classification
(CPC). The CPC aims “to classify the goods and services that are the result of production in any economy. This
production is accounted for in the national accounts of countries” (UNSD, 2015). CPC is also helpful in studying
transactions in goods and services in detail, including for international trade, and helps harmonizing various types
of statistics. The paper uses CPC Rev. 2 to link creative industry codes with codes of creative goods and services
in international trade. The revised CPC Rev. 3 structure is expected to be approved in 2024 and, therefore, it is
too early to use in this paper.
The notion of the creative economy is constantly evolving, with creativity and innovation playing a role across all
industries. Table 1 offers a comparative analysis of international organizations’ diverse methodologies, statistical
classifications, and scopes to compile statistics on cultural and creative industries. Each approach is underpinned
by a distinct rationale, resulting in somewhat divergent criteria for categorizing industries as “core” or “peripheral”
within the creative economy.
Several considerations and data compilations issues emerge:
Common indicators to describe the creative economy: Predominantly, the creative economy’s contribution
to GDP, trade, and employment serves as the prevailing set of indicators for its characterization.
Recognizing the inherently intangible nature of creativity, these metrics, while not immune to imperfection,
remain invaluable tools for policymakers.
The classification of creative industries is intrinsically linked to the ISIC code systems: To the extent
that there are deficiencies in the classification systems used, there will be deficiencies in the creative
industry definition. For example, regarding creative industries, it could be argued that the ISIC codes fail
to correctly identify the computer games or the music industries, which cannot be disentangled from
the more comprehensive creative arts and entertainment sector. The same applies to craft industries,
often embedded in many other sectors, some creative and some not. ISIC Rev. 5 improved capturing
creative industries, especially those linked to arts, performing arts, libraries, museums, and other cultural
activities.
Industries contributing to manufacturing some creative and cultural goods: Handmade goods, artisanal
goods, or handicrafts are a crucial component of the creative sector, especially in developing countries.
However, manufacturing industries producing creative goods also create other products that are not
creative. For example, the manufacture of plastics products (ISIC 2220) includes the production of
statuettes and other ornamental articles (considered as creative), but also all types of plastics like those
used for packaging or parts of footwear. Therefore, considering all related manufacturing industries as
creative would result in an over-estimation of the sector. In addition, there is no distinction between
handmade and mass-produced goods in the Harmonised System used in international trade statistics.
ADVANCING THE MEASUREMENT OF THE CREATIVE ECONOMY:
A REVISED FRAMEWORK FOR CREATIVE INDUSTRIES AND TRADE
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II. EXISTING MEASUREMENT FRAMEWORKS
Dynamic nature of creative activities: Official statistics aggregate detailed data by ISIC classes into
broader ISIC categories for dissemination, like the level of ISIC sections (i.e., C manufacturing or S arts,
sports and recreation in ISIC Rev. 5) or their combinations (i.e., service sector). Broad categories make
it harder to account for certain creative activities. In addition, businesses are assigned an ISIC code
based on their main activity, so all the elements of that activity (turnover, profit, employment, etc.) are
counted as contributing to one industry, whether it is creative or not. This means that ISIC categories
not directly related to the creative economy may include unidentified creative activities, especially when
the statistical unit is enterprise rather than a kind-of-activity or local unit.
Challenges of capturing international trade in intangible assets: Intangible assets, such as patents,
royalties and licenses, trademarks, and copyrights, can be subject to reallocation of profits by
multinational enterprise groups as they are not physical in nature and can be located abroad in foreign
subsidiaries. This could be done by relocating research and development units, relocating patents or
setting up holding companies for trademarks, leading to international flows of patent payments between
high and low-tax jurisdictions. Accounting standards leave some room for the valuation of intangible
assets as market values are often missing, which may lead to overstating the transfer price of intangibles
such as royalty payments.
Informality: The prevalence of informality and small-scale activity within the creative economy likely leads
to underestimating economic indicators. The creative economy’s economic and social contribution may
surpass what official statistics can currently measure.
Resistance to measurement: It is worth noting that some members of the cultural and creative community
may exhibit strong opposition to the measurement and quantitative economic analysis of culture and the
creative economy because it is perceived as a non-economic activity or because creative workers may
prefer not to report such activities to avoid tax obligations.
Diversity in measurement frameworks: While certain industries and products appear consistently in
different measurement frameworks, disparities exist in classifications, scope, granularity, methodologies,
guidelines, and the categorization of activities and products (e.g., cultural, related, auxiliary,
interdependent).
ADVANCING THE MEASUREMENT OF THE CREATIVE ECONOMY:
A REVISED FRAMEWORK FOR CREATIVE INDUSTRIES AND TRADE
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II. EXISTING MEASUREMENT FRAMEWORKS
Table 1. Industries covered in different cultural and creative economy concepts by international and
regional organisations
Concept Classication Coverage Industries covered
European Union
cultural and creative
sectors
(2022 proposal)
NACE 25 industries (cultural and
creative sectors) at NACE 4-digit
level
Core cultural: cultural education; museum and
heritage sites; library and archives; visual arts and
writing; performing arts
Cultural industries: radio and TV; recorded
music; audio-visual; book and press; culture
manufacturing (artistic craft); printing
Creative sectors: advertising; design; architecture;
videogames
IDB orange economy ISIC Rev. 4 45 industries (“orange economy
activities”) at ISIC 4-digit level
Traditional and artistic activities: visual arts;
performing arts
Creative industries: crafts; publishing; audiovisual;
phonographic; interior design; graphic arts;
illustration; jewellery; video games; advertising;
fashion
Activities of creative support: product design;
packaging design; marketing
UNCTAD creative
economy
ISIC Rev. 5 54 industries at ISIC 4-digit level
21 additional industries
contributing to the manufacturing
of some creative goods
Creative industries: advertising and marketing;
architecture; audiovisual, multimedia and
photography; books and publishing; cultural
and natural heritage; design: product, graphic
and fashion design; manufacturing of crafts
and design goods; music, performing and visual
arts; software, video games, computer and web
services; research and development
UNESCO cultural
industries
ISIC Rev. 4 and
CPC Rev. 2
37 industries (“cultural productive
activities”) at ISIC 4-digit level
Main cultural domains: A. cultural and natural
heritage; B. performance and celebration; C. visual
arts and crafts; D. books and press; E. audiovisual
and interactive media; F. design and creative
services
Related domains: G. tourism; H. sports and
recreation
WIPO copyright
industries
ISIC Rev. 4 40 industries (“core copyright
industries”) at ISIC-4 digit level
28 “partial copyright industries”
21 “interdependent copyright
industries”
Core copyright industries: press and literature;
music, theatrical productions, operas; motion
picture and video; radio and television;
photography; software, databases, and computer
games; visual and graphic arts; advertising
services; and copyright collective management
societies
Partial copyright industries: apparel, textiles,
footwear; jewellery and coins; other crafts;
furniture; household goods, china, and glass;
wall coverings and carpets; toys and games;
architecture, engineering, surveying; interior
design; and museums
Interdependent copyright industries: manufacture,
wholesale, and retail of: TV sets, radios, CD-DVD-
Blu-Ray players, electronic game equipment,
and other similar equipment; computers and
equipment; tablets and smartphones; and musical
instruments
Source: UNCTAD using IDB, Measuring CCS Consortium, UNESCO-UIS and WIPO resources (UNESCO-UIS, 2009; Restrepo and
Márquez, 2013; WIPO, 2015; Benavente and Grazzi, 2017; Measuring CCS Consortium, 2022).
ADVANCING THE MEASUREMENT OF THE CREATIVE ECONOMY:
A REVISED FRAMEWORK FOR CREATIVE INDUSTRIES AND TRADE
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II. EXISTING MEASUREMENT FRAMEWORKS
Table 2 provides examples of the statistical classifications employed by countries to delineate the creative
economy based on deliberations within the UNCTAD Informal Working Group on the Creative Economy.
Various nations, such as Indonesia and South Africa, have adopted the 2009 UNESCO Framework for Cultural
Statistics as a foundational reference. However, they have further tailored it to align with their specific needs and
official statistical systems. Additionally, certain countries, including Argentina and Mexico, develop and publish
culture satellite accounts. Furthermore, the United Kingdom of Great Britain and Northern Ireland developed a
methodology known as “Dynamic Mapping,” which derives its foundation from the creative intensities associated
with occupational roles (Bakhshi et al., 2013).
Table 2. Industries covered in different cultural and creative economy concepts by selected countries
Country Classication Coverage Industries covered
Argentina ISIC 12 main creative sectors and
21 sub-sectors
Advertising; Audiovisual; Books and publications; Cultural
education; Design; Digital content; Games and toys; Literary
musical, theatrical creation; Material heritage; Music; Performing
arts and shows; Visual and plastic arts
Indonesia Indonesian
Business
Classication
and ISIC
16 creative industries Advertising; Architecture; Crafts; Gastronomy; Fashion; Film,
animation and video; Fine arts; Gaming; Interior design; Music;
Performing arts; Photography; Product design; Publishing; TV
and radio; Visual communication design
Mexico SNA and NAICS 10 main industry categories
with 123 creative activities
Audiovisual media; Books, impressions and press; Crafts;
Cultural production of households; Design and creative services;
Education and cultural diffusion in educational institutions;
Material and natural heritage; Music and concerts; Performing
arts and shows; Visual and plastic arts
Slovenia NACE 11 main industry categories
and 41 sub-industries
Advertising; Architecture; Archives, libraries, cultural heritage;
Books and publishing; Cultural and artistic education; Design
and visual arts; Music; Performing arts and artistic creation;
Radio and TV; Software and games; Video and lms
South Africa ISIC 37 creative industries at ISIC
4-digit level (based on UNESCO
guidelines)
News agency activities; Other information services; Wholesale
of other household goods; Creative arts and entertainment;
Software publishing; Motion picture, video and television
programme production; Motion picture, video and television
programme post- production; Motion picture, video and TV
programme distribution; Sound recording and music publishing;
Motion picture projection; Radio broadcasting; Television
programming and broadcasting; Web portals; Renting of video
tapes and disks; News agency; Retail sale of music and video
recordings; Retail sale via mail order; Specialized design;
Architectural and engineering; Advertising
United Kingdom SIC 9 main industry categories and
31 sub-categories
Note: creative, cultural, and
digital sectors are dened
separately
Advertising and marketing; Architecture; Crafts; Design and
designer fashion; Film, TV, video, radio and photography; IT,
software and computer services; Publishing; Museums, galleries
and libraries; Music, performing and visual arts
Source: Input from members of the UNCTAD Working Group on the Creative Economy.
Abbreviations: CPC: Central Product Classication; ISIC: International Standard Industrial Classication; NACE: Statistical
Classication of Economic Activities; NAICS: North American Industry Classication System; SIC: Standard Industrial Classication;
SNA: System of National Accounts.
ADVANCING THE MEASUREMENT OF THE CREATIVE ECONOMY:
A REVISED FRAMEWORK FOR CREATIVE INDUSTRIES AND TRADE
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II. EXISTING MEASUREMENT FRAMEWORKS
B. International trade in creative goods and services
The Harmonised Commodity Description and Coding System (HS), Developed by the World Customs Organisation
and updated every five years, and the Extended Balance of Payments Services Classification (EBOPS) are the
international standard classifications to identify international trade in goods and services. HS is a multipurpose
international product nomenclature that forms the basis for customs tariffs and international merchandise trade
statistics collection.
EBOPS 2010 was developed from the Balance of Payments and International Investment Position Manual, which
serves as the standard framework for statistics on the transactions and positions between an economy and the
rest of the world. EBOPS provides a breakdown of the Balance of Payments Trade in Services item by type of
services. The classification meets several user requirements, including providing more detailed information on
trade in services as required in connection with the General Agreement on Trade in Services (GATS) (UNSD,
2012).
Some challenges in trade data should be considered:
In contrast to trade in creative services, measuring international trade in creative goods represents a
relatively straightforward process. Data on international trade in creative services is complex to collect
and remains scarce and often too aggregated.
International trade data cannot account for national or foreign content.
It also cannot differentiate artisanal or handmade products from mass-produced industrial products.
Services trade data are often not detailed enough to capture certain creative services like arts,
entertainment or design, although they capture some activities like audio-visual services.
Table 3 and Table 4 show the different approaches to how the Latin American Integration Association (ALADI),
UNCTAD, and UNESCO measure trade in creative goods and services.
Table 3. Creative and cultural goods covered in trade statistics by international organisations
Organisation Classication Coverage Goods covered
ALADI HS 2017 928 products at HS 6-digit
level
7 main product groups (similar
to UNCTAD product groups)
Art crafts (=manual arts); Audio-visuals; Design; Information and
communication media; Performing arts; Publishing; Visual arts
UNCTAD HS 2022 230 products at HS 6-digit
level
7 main product groups
Architecture; audiovisual, multimedia and photography; books
and publishing; cultural and natural heritage; manufacturing
of crafts and design goods; music, performing and visual arts;
software, video games, computer and web services
UNESCO HS 2007
(to be updated
to HS 2022 in
2024)
85 products at HS 6-digit level
6 main cultural domains (with
2 related domains) and 13
sub-domains
A. cultural and natural heritage; B. performance and celebration;
C. visual arts and crafts; D. books and press; E. audiovisual and
interactive media; F. design and creative services
Source: UNCTAD based on the 2009 UNESCO Framework on Cultural Statistics and input at the UNCTAD Informal Working Group
on the Creative Economy.
ADVANCING THE MEASUREMENT OF THE CREATIVE ECONOMY:
A REVISED FRAMEWORK FOR CREATIVE INDUSTRIES AND TRADE
9
II. EXISTING MEASUREMENT FRAMEWORKS
Table 4. Creative and cultural services covered in trade statistics by international organisations
Organisation Classication Coverage Services covered
UNCTAD EBOPS 2010 6 main services groups,
covering 10 services categories
Advertising, market research, and architecture; Audio-visual;
Cultural, recreational, and heritage services; Information;
Software; Research and development
UNESCO EBOPS 2010 9 main services categories at
EBOPS 3 and 4-digit level
Core cultural services: Licenses to reproduce and/or distribute
audiovisual products; Licenses to reproduce and/or distribute
related products; News agency services; Other information
services; Advertising, market research and public opinion polling;
Architectural services; Audiovisual products; Related services;
Heritage and recreational services
Source: UNCTAD based on UNESCO (2009).
III.
UNCTAD’s creative economy
definition and measurement
framework
ADVANCING THE MEASUREMENT OF THE CREATIVE ECONOMY:
A REVISED FRAMEWORK FOR CREATIVE INDUSTRIES AND TRADE
12
III. UNCTAD’S CREATIVE ECONOMY DEFINITION AND MEASUREMENT FRAMEWORK
A. Denition
UNCTAD’s mandate as the focal point of the United Nations system for the integrated treatment of trade and
development has led to it conceptualising the creative industries and the creative economy. This sees the creative
industries as:
being the cycles of creation, production, and distribution of goods and services that use creativity and
intellectual capital as primary inputs;
constituting a set of knowledge-based activities focused on, but not limited to, culture and heritage,
potentially generating revenues from trade and intellectual property rights;
comprising tangible products and intangible intellectual or artistic services with creative content,
economic value, and market objectives;
standing at the crossroads of the artisan, services, and industrial sectors; and
being at the heart of the creative economy.
Under UNCTAD’s conceptualisation, the creative economy:
is an evolving concept based on creative assets potentially generating economic growth and
development;
fosters income generation, job creation, and export earnings while promoting social inclusion, cultural
diversity, and human development;
embraces economic, cultural, and social aspects interacting with technology, intellectual property, and
tourism objectives;
is a set of knowledge-based economic activities with a development dimension and cross-cutting
linkages at macro and micro levels to the overall economy;
is a feasible development option calling for innovative, multidisciplinary policy responses and inter-
ministerial action.
The Informal Working Group on the Creative Economy discussed whether there was a need to revise or update
the definitions established in the 2008 Creative Economy Report (UNCTAD and UNDP, 2008). Members of the
working group agreed that the current definition stands the test of time. It encompasses the essence of what is
widely considered creative industries and is broad enough to be applied in all countries. It also withstands rapid
technological change that is transforming creative industries.
B. Old measurement framework
This chapter briefly presents UNCTAD’s “old” measurement framework to put the proposed changes in a context.
Regarding measurement and data collection, UNCTAD focuses only on international trade and compiles data
on trade in creative goods and services using HS and EBOPS. To date, the classification system that UNCTAD
has employed for creative goods has been hierarchical, featuring multiple levels of categorization to capture the
breadth and specificity of creative commodities. This structured approach included:
A foundational level, designated as CER001, which encompassed the entirety of “all creative goods”,
serving as a broad umbrella for the subsequent, more specific classifications.
A secondary level, which further distilled “all creative goods” into seven distinct groups, each assigned
a unique identifier from CER002 to CER008. These groups ranged from traditional arts and crafts to
contemporary media and publishing.
Within each of these seven groups, a tertiary level of classifications was established to further segment
the creative goods into more detailed subcategories, allowing for a nuanced breakdown of the creative
industries.
ADVANCING THE MEASUREMENT OF THE CREATIVE ECONOMY:
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III. UNCTAD’S CREATIVE ECONOMY DEFINITION AND MEASUREMENT FRAMEWORK
The most granular, fourth level consisted of individual goods, each linked to specific HS codes, which
are internationally recognized numbers that identify the type of goods for customs declarations.
Table 5 and Table 6 present the coverage of creative goods and the unchanged list of creative services that
UNCTAD has used so far.
Table 5. UNCTAD’s previous creative goods groups
Code Label
CER001 All creative goods
CER002 Art crafts
CER009 Carpets
CER010 Celebration
CER011 Other art crafts
CER012 Paperware
CER013 Wickerware
CER014 Yarn
CER003 Audiovisuals
CER015 Film
CER016 CDs, DVDs, tapes
CER004 Design
CER017 Architecture
CER018 Fashion
CER019 Glassware
CER020 Interior
CER021 Jewellery
CER022 Toys
CER005 New media
CER023 Recorded media
CER024 Video games
CER006 Performing arts
CER025 Musical instruments
CER026 Printed music
CER007 Publishing
CER027 Books
CER028 Newspaper
CER029 Other printed matter
CER008 Visual arts
CER030 Antiques
CER031 Painting
CER032 Photography
CER033 Sculpture
Source: UNCTAD.
ADVANCING THE MEASUREMENT OF THE CREATIVE ECONOMY:
A REVISED FRAMEWORK FOR CREATIVE INDUSTRIES AND TRADE
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III. UNCTAD’S CREATIVE ECONOMY DEFINITION AND MEASUREMENT FRAMEWORK
Table 6. EBOPS 2010 codes used to provide coverage of creative services
EBOPS code EBOPS item name UNCTAD regrouping
8.2
Licences for the use of outcomes of research and
development
Research and development
8.3
Licences to reproduce and/or distribute computer
software
Software
8.4
Licences to reproduce and/or distribute audiovisual and
related products
Audiovisual
9.2.1 Computer services, software Software
9.3 Information services Information
10.1 Research and development Research and development
10.2.2
Advertising, market research, and public opinion polling
services
Advertising, market research, and architecture
10.3.1.1 Architectural services
11.1 Audiovisual and related services Audiovisual
11.2.3
Other personal, cultural, and recreational services,
heritage and recreational services
Cultural, recreational, and heritage services
Source: UNCTAD.
The classification system utilized by UNCTAD to date has encountered a range of challenges, varying in gravity.
Recognizing these issues is crucial as they underscore the importance of the updated framework UNCTAD
proposes:
Currently, HS and EBOPS do not link to industry classifications (ISIC or other regional versions like
NACE or other classifications), which limits the data used in sector analysis, often presented using
industry codes. Developing countries who wish to measure the economic contribution of their creative
economies need to start by looking at available data about the industries considered creative. Therefore,
there is a need for an industry list consistent with international trade statistics.
The list of creative products, established by UNCTAD with the assistance of experts nearly two decades
ago in 2008, now appears outdated in certain respects. Some included products, which may have
originated from creative designs, have since transitioned to mass-produced items, losing their “creative”
distinction in the process (i.e., certain crafts and design goods such as interior design products or
carpets). This calls into question the rationale behind their continued inclusion.
The digital transformation has led to a convergence of creative goods and services, further complicating
the classification. Physical goods like books and music CDs have evolved into digital services such as
e-books and music streaming, necessitating a framework that can adapt to such shifts and recognize
emerging digital products.
The current UNCTAD groupings are based on a dated version of the HS codes – the 2012 version. There
is a 2022 version now in use.
Addressing these issues is not merely a technical update; it is essential for creating a robust, relevant, and
responsive framework that can capture the full spectrum and evolving nature of the creative economy. The
updated framework aims to rectify these shortcomings, thus providing countries with a powerful tool to measure
and leverage their creative economies effectively.
ADVANCING THE MEASUREMENT OF THE CREATIVE ECONOMY:
A REVISED FRAMEWORK FOR CREATIVE INDUSTRIES AND TRADE
15
III. UNCTAD’S CREATIVE ECONOMY DEFINITION AND MEASUREMENT FRAMEWORK
C. Changes in the updated measurement framework
With these limitations, UNCTAD decided to review creative activities within ISIC as a first step to help update the
coverage of creative goods and services for measuring international trade. The new version of ISIC (ISIC Rev. 5) was
used to identify creative industries with their respective HS and EBOPS codes that could link creative industries
and trade. As there is currently no direct correspondence between ISIC, HS, and EBOPS codes, we used CPC
for goods and services to make the links between creative industries and international trade. Figure 1 shows this
methodology and the links between the classifications used.
Figure 1. Links between ISIC, CPC, HS and EBOPS
Creative industries
(ISIC)
Intermediary step:
Creative products
(CPC)
Creative goods
(HS)
Creative services
(EBOPS)
Source: UNCTAD.
The starting point for developing a UNCTAD creative industry list was to use a pre-existing classification of the
creative industries, such as UNESCO’s list of cultural industries, to reach synergies and facilitate understanding
of cultural and creative scope. Using this classification as the baseline, the following amendments were made:
Applying the UNCTAD creative economy definition. UNCTAD has traditionally covered a wider scope of
creative good groups and services than UNESCO. Especially, UNCTAD covers a larger group of industrially
produced or handmade art crafts (i.e., carpets, wickerware, yarn products), design products (i.e., interior design,
fashion accessories, glassware, toys), publishing, and new media products (i.e., some video games related
products). UNCTAD also considers software, research and development, and license-related services as creative.
Ensuring consistency between the list of creative industries and creative trade. The UNCTAD Informal
Working Group on the Creative Economy suggested not to drop products from the previous UNCTAD list,
because many of them (especially art crafts and design products, resulting from manufacturing activities) are too
important for developing countries because of their cultural elements. Therefore, UNCTAD decided to update the
classification and include some newly emerged products.
Applying the latest ISIC classification. The new version of ISIC (ISIC Revision 5) was used to link creative
industries with their respective HS codes. Revision 5 of ISIC provides a better breakdown of some creative and
cultural industries. ISIC Rev. 5 includes additional details to reflect cultural activities as well as conservation,
restoration and other support activities for cultural heritage. It proposes new categories, especially for the
ISIC Rev. 4 code 9000 Creative, Arts and Entertainment Activities.
ADVANCING THE MEASUREMENT OF THE CREATIVE ECONOMY:
A REVISED FRAMEWORK FOR CREATIVE INDUSTRIES AND TRADE
16
III. UNCTAD’S CREATIVE ECONOMY DEFINITION AND MEASUREMENT FRAMEWORK
Box 1. Main changes in ISIC Rev. 5 compared to ISIC Rev. 4 related to creative industries
90 – Arts creation and performing arts activities
901 – Arts creation activities
902 – Performing arts
903 – Support activities to arts creation and performing arts
91 – Library, archives, museum and other cultural activities
911 – Library and archive activities
9111 – Library activities
9112 – Archive activities
912 – Museum, collection, historical site and monument activities
9121 – Museum and collection activities
9122 – Historical site and monument activities
913 – Conservation, restoration and other support activities for cultural heritage
914 – Botanical and zoological gardens and nature reserves activities
9141 – Botanical and zoological garden activities
9142 – Nature reserve and protected area activities
The ISIC Rev. 4 Section J – Information and communication is split into two sections in the new proposed structure:
ISIC Rev. 5 Section J – Publishing, broadcasting, and content production and distribution activities
ISIC Rev. 5 Section K – Telecommunications, computer programming, consultancy, computing infrastructure, and other
information service activities.
Source: Guidance Note 16: Clarication on Cultural Products Resulting from Creative Industries developed within the Task Team for
International Trade Statistics.
Applying the latest HS classification. The latest version of HS (HS 2022) was used to update UNCTAD’s list
of creative goods. HS codes are updated every five years to reflect technological advances and new products
and eliminate obsolete goods and categories. As the creative economy is ever-evolving, a regular review of the
product coverage is necessary.
ADVANCING THE MEASUREMENT OF THE CREATIVE ECONOMY:
A REVISED FRAMEWORK FOR CREATIVE INDUSTRIES AND TRADE
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III. UNCTAD’S CREATIVE ECONOMY DEFINITION AND MEASUREMENT FRAMEWORK
Box 2. Main changes in HS 2022 related to creative goods compared to HS 2012
Some HS2012 codes have been merged into a single HS2022 code. For example:
HS2012 HS2022
370510 Photographic plates and lm, exposed and
developed, for offset reproduction (excl.
products made of paper, paperboard or
textiles and ready-to-use plates)
370500 Photographic plates and lm; exposed and
developed, other than cinematographic lm
370590 Photographic plates and lm, exposed and
developed (excl. products made of paper,
paperboard or textiles, cinematographic lm
and lm for offset reproduction)
Some HS2012 codes have been split up to several other codes in HS2022. For example:
HS2012 HS2022
441900 Tableware and kitchenware, of wood (excl.
interior ttings, ornaments, cooperage
products, tableware and kitchenware
components of wood, brushes, brooms and
hand sieves)
441911 Tableware and kitchenware, of wood; of
bamboo, bread boards, chopping boards and
similar boards
441912 Tableware and kitchenware, of wood; of
bamboo, chopsticks
441919 Tableware and kitchenware, of wood; of
bamboo, n.e.c. in heading 4419
441920 Tableware and kitchenware, of wood; of
tropical wood
441990 Tableware and kitchenware, of wood; not of
bamboo or tropical wood
HS2012 HS2022
442010 Statuettes and other ornaments, of wood
(excl. wood marquetry and inlaid wood)
442011 Wood; statuettes and other ornaments, of
tropical wood
442019 Wood; statuettes and other ornaments, of
other than tropical wood
HS2012 HS2022
940381 Furniture of bamboo or rattan (excl. seats
and medical, surgical, dental or veterinary
furniture)
940382 Furniture; of bamboo
940383 Furniture; of rattan
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III. UNCTAD’S CREATIVE ECONOMY DEFINITION AND MEASUREMENT FRAMEWORK
HS2012 HS2022
940530 Electric lighting sets of a kind used for
Christmas trees
940531 Luminaires and light ttings; electric, lighting
strings of a kind used for Christmas trees, for
use solely with light-emitting diode (LED) light
sources
940539 Luminaires and light ttings; electric, lighting
strings of a kind used for Christmas trees, for
other than use solely with light-emitting diode
(LED) light sources
HS2012 HS2022
970110 Paintings, e.g. oil paintings, watercolours and
pastels, and drawings executed entirely by
hand (excl. technical drawings and the like
of heading 4906, and hand-painted or hand-
decorated manufactured articles)
970121 Paintings, drawings and pastels; executed
entirely by hand, other than drawings of
heading no. 4906, of an age exceeding 100
years
970122 Mosaics; executed entirely by hand, other
than drawings of heading no. 4906, of an age
exceeding 100 years
970129 Artwork; other than paintings, drawings,
pastels mosaics, executed entirely by hand,
other than drawings of heading no. 4906, of
an age exceeding 100 years
HS2012 HS2022
970190 Collages and similar decorative plaques 970191 Paintings, drawings and pastels; executed
entirely by hand, other than drawings of
heading no. 4906, of an age not exceeding
100 years
970192 Mosaics; executed entirely by hand, other
than drawings of heading no. 4906, of an age
not exceeding 100 years
970199 Artwork; other than paintings, drawings,
pastels mosaics, executed entirely by hand,
other than drawings of heading no. 4906, of
an age not exceeding 100 years
Some HS codes changed. For example:
HS2012 HS2022
490591 Maps and hydrographic or similar charts of all
kinds, incl. atlases and topographical plans,
printed and in book form (excl. globes, and
maps and plans, in relief)
490520 Maps and hydrographic or similar charts;
printed in book form, including atlases,
topographical plans and similar
490599 Maps and hydrographic or similar charts
of all kinds, incl. atlases, wall maps and
topographical plans, printed (excl. those in
book form, and maps, plans and globes, in
relief)
490590 Maps and hydrographic or similar charts;
(printed other than in book form), including
wall maps, topographical plans and similar
ADVANCING THE MEASUREMENT OF THE CREATIVE ECONOMY:
A REVISED FRAMEWORK FOR CREATIVE INDUSTRIES AND TRADE
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III. UNCTAD’S CREATIVE ECONOMY DEFINITION AND MEASUREMENT FRAMEWORK
Some new codes were added to make the list more complete. Most of these products correspond to the same ISIC industry but
were not included before. Examples of newly added products:
711790 - Imitation jewellery nes (jewellery)
920930 - Strings, musical instrument (musical instrument)
920991 - Parts and accessories for pianos (musical instrument)
920992 - Parts and accessories for string musical instruments (musical instrument)
920994 - Parts/accessories for electric amplied instruments (musical instrument)
920999 - Parts and accessories for the musical instruments nes (musical instrument)
Source: UNCTAD.
I V.
Tables of international
classification codes for data
collection
ADVANCING THE MEASUREMENT OF THE CREATIVE ECONOMY:
A REVISED FRAMEWORK FOR CREATIVE INDUSTRIES AND TRADE
22
IV. TABLES OF INTERNATIONAL CLASSIFICATION CODES FOR DATA COLLECTION
A. Creative industries
Table 7 presents the list of creative industries proposed by UNCTAD following the above analysis. They are based
on the joint UNCTAD-UNESCO proposal in the Guidance Note 16: Clarification on Cultural Products Resulting
from Creative Industries developed within the Task Team for International Trade Statistics. The guidance note
went through a global consultation with national statistical offices. It will feed into new international standards on
statistics on international trade in goods and services.
The table regroups creative industries into ten main groups. These are (in alphabetical order): advertising and
marketing; architecture; audiovisual, multimedia and photography; books and publishing; cultural and natural
heritage; design: product, graphic and fashion design; manufacturing of crafts and design goods; music,
performing and visual arts; software, video games, computer and web services; and research and development.
The table highlights in yellow the industries contributing to the manufacturing of some creative goods but which
also produce many other non-creative products. The creative industries listed below correspond to the creative
goods and services covered in the international trade statistics compiled by UNCTAD.
The table could be a valuable tool for countries who wish to map and measure the economic contribution of their
creative economy but who have not yet developed a definition or methodology. National Statistical Offices often
already collect various economic data by ISIC (or equivalent) industry codes. Therefore, countries could use this
table as a starting point.
Table 7. Creative industries using ISIC Rev. 5
Creative industry group
(Analytical categories)
ISIC
Rev. 5
ISIC Rev. 5 description
Advertising and marketing 7310 Advertising activities
7320 Market research and public opinion polling
Architecture 7110 Architectural and engineering, and related technical consultancy activities
Audiovisual, multimedia and
photography
5911 Motion picture, video and television programme production activities
5912 Motion picture, video and television programme post-production activities
5913 Motion picture, video and television programme distribution activities
5914 Motion picture projection activities
6010 Radio broadcasting and audio distribution activities
6020 Television programming and broadcasting and video distribution activities
6031 News agency activities
6039 Social network sites and other content distribution activities
7420 Photographic activities
Books and publishing 4761 Retail sale of books, newspapers, stationery and ofce supplies
5811 Publishing of books
5812 Publishing of newspapers
5813 Publishing of journals and periodicals
5819 Other publishing activities
7430 Translation and interpretation activities
9111 Library activities
ADVANCING THE MEASUREMENT OF THE CREATIVE ECONOMY:
A REVISED FRAMEWORK FOR CREATIVE INDUSTRIES AND TRADE
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IV. TABLES OF INTERNATIONAL CLASSIFICATION CODES FOR DATA COLLECTION
Creative industry group
(Analytical categories)
ISIC
Rev. 5
ISIC Rev. 5 description
Cultural and natural heritage 5310* Postal activities
9112 Archives activities
9121 Museum and collection activities
9122 Historical site and monument activities
9130 Conservation, restoration and other support activities for cultural heritage
9141 Botanical and zoological garden activities
9142 Nature reserve activities
Design: product, graphic and
fashion design
7410 Specialised design activities
Manufacturing of crafts and
design goods
1391 Manufacture of knitted and crocheted fabrics
1393 Manufacture of carpets and rugs
1629 Manufacture of other products of wood; manufacture of articles of cork, straw and
plaiting materials
2310 Manufacture of glass and glass products
2393 Manufacture of other porcelain and ceramic products
3211 Manufacture of jewellery and related articles
3212 Manufacture of imitation jewellery and related articles
1392* Manufacture of made-up textile articles, except apparel
1399* Manufacture of other textiles n.e.c.
1410* Manufacture of wearing apparel, except fur apparel
1420* Manufacture of articles of fur
1512* Manufacture of luggage, handbags and the like, saddlery and harness of any material
1701* Manufacture of pulp, paper and paperboard
1709* Manufacture of other articles of paper and paperboard
2220* Manufacture of plastics products
2593* Manufacture of cutlery, hand tools and general hardware
2599* Manufacture of other fabricated metal products n.e.c.
2740* Manufacture of lighting equipment
2829* Manufacture of other special-purpose machinery
3101* Manufacture of wooden furniture
3102* Manufacture of other furniture
3240* Manufacture of games and toys
3250* Manufacture of medical and dental instruments and supplies
3290* Other manufacturing n.e.c.
ADVANCING THE MEASUREMENT OF THE CREATIVE ECONOMY:
A REVISED FRAMEWORK FOR CREATIVE INDUSTRIES AND TRADE
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IV. TABLES OF INTERNATIONAL CLASSIFICATION CODES FOR DATA COLLECTION
Creative industry group
(Analytical categories)
ISIC
Rev. 5
ISIC Rev. 5 description
Music, performing and visual arts 1820 Reproduction of recorded media
3220 Manufacture of musical instruments
5920 Sound recording and music publishing activities
8552 Cultural education
9011 Literary creation and musical composition activities
9012 Visual arts creation activities
9013 Other arts creation activities
9020 Activities of performing arts
9031 Operation of arts facilities and sites
9039 Other support activities to arts creation and performing arts
Software, video games, computer
and web services
2619* Manufacture of electronic components and boards n.e.c.
2620* Manufacture of computers and peripheral equipment
2640* Manufacture of consumer electronics
5821 Publishing of video games
5829 Other software publishing
6211 Development of video games, video game software, and video game software tools
6219 Other computer programming activities
6220 Computer consultancy and computer facilities management activities
6290 Other information technology and computer service activities
6310 Computing infrastructure, data processing, hosting and related activities
6390 Web search portals activities and other information service activities
Research and development 7210 Research and experimental development on natural sciences and engineering
7220 Research and experimental development on social sciences and humanities
7740 Leasing of intellectual property and similar products, except copyrighted works
* Indicative list of industries contributing to the manufacturing of some creative goods.
Handmade goods, artisanal goods, or handicrafts are a key component of the creative sector, especially in developing countries.
However, there is no distinction between handmade and mass-produced goods in the Harmonised System. Certain industries
produce artcrafts, carpets, paperware, wickerware, yarn, fashion accessories, glassware, interior design goods, toys, etc., that are
handmade and/or considered as an important creative good. But, these industries also create other mass-produced goods that are
not creative. Therefore, considering all related manufacturing industries as creative would result in an over-estimation of the sector. To
be coherent with the established HS codes of creative goods, the table distinguishes creative industry groups and an “Indicative list
of industries contributing to the manufacturing of some creative goods.”
ADVANCING THE MEASUREMENT OF THE CREATIVE ECONOMY:
A REVISED FRAMEWORK FOR CREATIVE INDUSTRIES AND TRADE
25
IV. TABLES OF INTERNATIONAL CLASSIFICATION CODES FOR DATA COLLECTION
B. Creative goods and services
Table 8 presents the links between creative industries (shown in ISIC codes) and creative goods and services
(shown in HS and EBOPS codes, respectively) included in international trade statistics. The table is also based
on the joint UNCTAD-UNESCO proposal in Guidance Note 16: Clarification on Cultural Products Resulting from
Creative Industries and went through a global consultation.
As discussed above, there is no direct correspondence between HS and EBOPS. As a first step, we used an ISIC-
CPC correspondence, and then, as a second step, we used the CPC-HS and CPC-EBOPS correspondence. The
table summarizes the codes without including the CPC. Firms in the same economic activity (as per ISIC code)
can produce both goods and/or services. Therefore, the table presents the HS and EBOPS codes representing
the goods or services that can be traded.
There are significant changes compared to UNCTAD’s “old” measurement framework. First, the table links creative
goods and services in international trade to the creative industries. Second, the analytical categories follow the
ten categories used for creative industries (advertising and marketing; architecture; audiovisual, multimedia and
photography, etc.). The new categories provide a more up-to-date, nuanced, and accurate picture of the creative
economy. Third, to be future-proof, the table uses the new ISIC Rev. 5 and HS2022 classifications. As many
developing countries use previous classifications, the Annex includes correspondence tables (to be added later).
The table could be a valuable tool for countries who wish to measure their participation in the international
trade of creative goods and services. UNCTAD’s Creative Economy Outlook 2024 will present international trade
statistics in creative goods and services following the new structure.
ADVANCING THE MEASUREMENT OF THE CREATIVE ECONOMY:
A REVISED FRAMEWORK FOR CREATIVE INDUSTRIES AND TRADE
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IV. TABLES OF INTERNATIONAL CLASSIFICATION CODES FOR DATA COLLECTION
Table 8. Creative goods and services in international trade using HS 2022 and EBOPS 2010
Creative industry group
(Analytical categories)
ISIC
Rev. 5
ISIC Rev. 5 description
HS
2022
HS description
EBOPS
2010
EBOPS description
Advertising and marketing 7310 Advertising activities 10.2.2 Advertising; market research; and public
opinion polling
7320 Market research and public opinion polling
Architecture 7110 Architectural and engineering, and related
technical consultancy activities
490600 Plans & drawings for architectural etc.
originals drawn by hand & copier
10.3.1.1 Architectural services
Audiovisual, multimedia and
photography
5911 Motion picture, video and television
programme production activities
370610 Cinematograph lm, exposed & developed,
of a width of 35 mm or more
11.1.1 Audiovisual services
370690 Cinematograph lm, exposed & developed,
nes
11.1.1 Audiovisual services
5912 Motion picture, video and television
programme post-production activities
11.1.1 Audiovisual services
5913 Motion picture, video and television
programme distribution activities
11.1.1 Audiovisual services
5914 Motion picture projection activities 11.1.1 Audiovisual services
6010 Radio broadcasting and audio distribution
activities
6020 Television programming and broadcasting
and video distribution activities
6031 News agency activities 9.3.1 News agency services
6039 Social network sites and other content
distribution activities
7420 Photographic activities 370500 Photographic plates and lm; exposed and
developed, other than cinematographic lm
Books and publishing 4761 Retail sale of books, newspapers, stationery
and ofce supplies
11.1.2 Artistic related services
5811 Publishing of books 490110 Brochures, leaets and similar printed
matter, in single sheets
8.4 Licenses to reproduce and/or distribute
audiovisual and related products
490191 Dictionaries and encyclopedias, and serial
instalments thereof
490199 Books, brochures, leaets and similar
printed matter, nes
490300 Children’s picture, drawing or coloring
books
ADVANCING THE MEASUREMENT OF THE CREATIVE ECONOMY:
A REVISED FRAMEWORK FOR CREATIVE INDUSTRIES AND TRADE
27
IV. TABLES OF INTERNATIONAL CLASSIFICATION CODES FOR DATA COLLECTION
Creative industry group
(Analytical categories)
ISIC
Rev. 5
ISIC Rev. 5 description
HS
2022
HS description
EBOPS
2010
EBOPS description
490520 Maps and hydrographic or similar charts;
printed in book form, including atlases,
topographical plans and similar
490590 Maps and hydrographic or similar charts;
(printed other than in book form), including
wall maps, topographical plans and similar
5812 Publishing of newspapers 490210 Newspapers, journals & periodicals,
appearing at least four times a week
490290 Newspapers, journals and periodicals, nes
5813 Publishing of journals and periodicals
5819 Other publishing activities 490110 Brochures, leaets and similar printed
matter, in single sheets
490810 Transfers (decalcomanias), vitriable
490890 Transfers (decalcomanias), nes
490900 Postcards, printed or illustrated; printed
greeting cards
491000 Calendars of any kind, printed, including
calendar blocks
491110 Printed matter; trade advertising material,
commercial catalogues and the like
7430 Translation and interpretation activities
9111 Library activities 9.3.2 Information services - Other information
services
Cultural and natural heritage 5310* Postal activities 970400 Stamps, postage or revenue; stamp-
postmarks, rst-day covers, postal
stationery (stamped paper) and like, used or
unused, other than those of heading 4907
9112 Archives activities 9.3.2 Information services - Other information
services
9121 Museum and collection activities 970121 Paintings, drawings and pastels; executed
entirely by hand, other than drawings of
heading no. 4906, of an age exceeding
100 years
ADVANCING THE MEASUREMENT OF THE CREATIVE ECONOMY:
A REVISED FRAMEWORK FOR CREATIVE INDUSTRIES AND TRADE
28
IV. TABLES OF INTERNATIONAL CLASSIFICATION CODES FOR DATA COLLECTION
Creative industry group
(Analytical categories)
ISIC
Rev. 5
ISIC Rev. 5 description
HS
2022
HS description
EBOPS
2010
EBOPS description
970122 Mosaics; executed entirely by hand, other
than drawings of heading no. 4906, of an
age exceeding 100 years
11.1.2 Artistic related services
970129 Artwork; other than paintings, drawings,
pastels mosaics, executed entirely by hand,
other than drawings of heading no. 4906, of
an age exceeding 100 years
11.1.2 Artistic related services
970210 Engravings, prints and lithographs; original
of an age exceeding 100 years
11.1.2 Artistic related services
970310 Sculptures and statuary; original, in any
material, of an age exceeding 100 years
11.1.2 Artistic related services
970510 Collections and collectors’ pieces; of
archaeological, ethnographic or historical
interest
11.2.3 Heritage and recreational services
970531 Collections and collectors’ pieces; of
numismatic interest, of an age exceeding
100 years
11.2.3 Heritage and recreational services
970539 Collections and collectors’ pieces; of
numismatic interest, of an age not
exceeding 100 years
970610 Antiques; of an age exceeding 250 years 11.2.3 Heritage and recreational services
970690 Antiques; of an age exceeding 100 years
but not exceeding 250 years
11.2.3 Heritage and recreational services
9122 Historical site and monument activities 11.2.3 Heritage and recreational services
9130 Conservation, restoration and other support
activities for cultural heritage
9141 Botanical and zoological garden activities 970521 Collections and collectors’ pieces; of
zoological, botanical, mineralogical,
anatomical or palaeontological interest,
human specimens and parts thereof
970522 Collections and collectors’ pieces; of
zoological, botanical, mineralogical,
anatomical or palaeontological interest,
extinct or endangered species and parts
thereof
ADVANCING THE MEASUREMENT OF THE CREATIVE ECONOMY:
A REVISED FRAMEWORK FOR CREATIVE INDUSTRIES AND TRADE
29
IV. TABLES OF INTERNATIONAL CLASSIFICATION CODES FOR DATA COLLECTION
Creative industry group
(Analytical categories)
ISIC
Rev. 5
ISIC Rev. 5 description
HS
2022
HS description
EBOPS
2010
EBOPS description
970529 Collections and collectors’ pieces; of
zoological, botanical, mineralogical,
anatomical or palaeontological interest,
other than human species, extinct or
endangered species and parts thereof
9142 Nature reserve activities
Design: product, graphic and
fashion design
7410 Specialised design activities
Manufacturing of crafts and
design goods
1391 Manufacture of knitted and crocheted
fabrics
600240 Fabrics; knitted or crocheted, other than
those of heading 60.01, of a width not
exceeding 30 cm, containing by weight
5% or more of elastomeric yarn but not
containing rubber thread
600290 Fabrics; knitted or crocheted, other than
those of heading 60.01, of a width not
exceeding 30 cm, containing by weight
5% or more of elastomeric yarn or rubber
thread
600310 Fabrics; knitted or crocheted fabrics, other
than those of heading 60.01 and 60.02,
of a width not exceeding 30 cm, of wool or
ne animal hair
600320 Fabrics; knitted or crocheted fabrics, other
than those of heading 60.01 and 60.02, of
a width not exceeding 30 cm, of cotton
600330 Fabrics; knitted or crocheted fabrics, other
than those of heading 60.01 and 60.02, of
a width not exceeding 30 cm, of synthetic
bres
600340 Fabrics; knitted or crocheted fabrics, other
than those of heading 60.01 and 60.02, of
a width not exceeding 30 cm, of articial
bres
600390 Fabrics; knitted or crocheted fabrics, other
than those of heading 60.01 and 60.02, of
a width not exceeding 30 cm, other than of
wool and ne animal hair, cotton, synthetic
or articial bres
ADVANCING THE MEASUREMENT OF THE CREATIVE ECONOMY:
A REVISED FRAMEWORK FOR CREATIVE INDUSTRIES AND TRADE
30
IV. TABLES OF INTERNATIONAL CLASSIFICATION CODES FOR DATA COLLECTION
Creative industry group
(Analytical categories)
ISIC
Rev. 5
ISIC Rev. 5 description
HS
2022
HS description
EBOPS
2010
EBOPS description
600410 Fabrics; knitted or crocheted fabrics of a
width exceeding 30 cm, other than those of
heading 60.01, containing by weight 5% or
more of elastomeric yarn but not containing
rubber thread
600490 Fabrics; knitted or crocheted, other
than those of heading 60.01, of a width
exceeding 30 cm, containing by weight
5% or more of elastomeric yarn or rubber
thread,
1393 Manufacture of carpets and rugs 570110 Carpets and other textile oor coverings;
knotted, of wool or ne animal hair, whether
or not made up
570190 Carpets and other textile oor coverings;
knotted, of textile materials (other than wool
or ne animal hair), whether or not made up
570210 Carpets and other textile oor coverings;
woven, (not tufted or ocked), whether or
not made up, including kelem, schumacks,
karamanie and similar hand-woven rugs
570231 Carpets & other textile oor coverings
woven of pile construction not made up of
wool/ne animal hair
570232 Carpets and other textile oor coverings;
woven, (not tufted or ocked), of man-made
textile materials, of pile construction, not
made up, n.e.c. in item no. 5702.10 or
5702.20
570239 Carpets and other textile oor coverings;
woven, (not tufted or ocked), of textile
materials (other than man-made, wool or
ne animal hair), of pile construction, not
made up, n.e.c. in item no. 5702.10 or
5702.20
570241 Carpets and other textile oor coverings;
woven, (not tufted or ocked), of wool or
ne animal hair, of pile construction, made
up, n.e.c. in item no. 5702.10 or 5702.20
ADVANCING THE MEASUREMENT OF THE CREATIVE ECONOMY:
A REVISED FRAMEWORK FOR CREATIVE INDUSTRIES AND TRADE
31
IV. TABLES OF INTERNATIONAL CLASSIFICATION CODES FOR DATA COLLECTION
Creative industry group
(Analytical categories)
ISIC
Rev. 5
ISIC Rev. 5 description
HS
2022
HS description
EBOPS
2010
EBOPS description
570242 Carpets and other textile oor coverings;
woven, (not tufted or ocked), of man-made
textile materials, of pile construction, made
up, n.e.c. in item no. 5702.10 or 5702.20
570249 Carpets and other textile oor coverings;
woven, (not tufted or ocked), of textile
materials (other than man-made, wool or
ne animal hair), of pile construction, made
up, n.e.c. in item no. 5702.10 or 5702.20
570250 Carpets and other textile oor coverings;
woven, (not tufted or ocked), not of pile
construction, not made up, n.e.c. in item no.
5702.10 or 5702.20
570291 Carpets and other textile oor coverings;
woven, (not tufted or ocked), of wool or
ne animal hair, (not of pile construction),
made up, n.e.c. in item no. 5702.10 or
5702.20
570292 Carpets and other textile oor coverings;
woven, (not tufted or ocked), of man-made
textile materials, (not of pile construction),
made up, n.e.c. in item no. 5702.10 or
5702.20
570299 Carpets and other textile oor coverings;
woven, (not tufted or ocked), of textile
materials (other than man-made or wool or
ne animal hair, not of pile construction),
made up, n.e.c. in item no. 5702.10 or
5702.20
570410 Textile oor coverings; felt tiles, (not tufted
or ocked), whether or not made up, having
a maximum surface area of 0.3m2
570329 Carpets; tufted, of nylon or other
polyamides, whether or not made up
570331 Carpets and other textile oor coverings;
tufted, of other man-made textile materials
(other than polyamides), whether or not
made up
ADVANCING THE MEASUREMENT OF THE CREATIVE ECONOMY:
A REVISED FRAMEWORK FOR CREATIVE INDUSTRIES AND TRADE
32
IV. TABLES OF INTERNATIONAL CLASSIFICATION CODES FOR DATA COLLECTION
Creative industry group
(Analytical categories)
ISIC
Rev. 5
ISIC Rev. 5 description
HS
2022
HS description
EBOPS
2010
EBOPS description
570500 Carpets and other textile oor coverings;
n.e.c. in chapter 57, whether or not made
up
1629 Manufacture of other products of wood;
manufacture of articles of cork, straw and
plaiting materials
441911 Tableware and kitchenware, of wood; of
bamboo, bread boards, chopping boards
and similar boards
441912 Tableware and kitchenware, of wood; of
bamboo, chopsticks
441919 Tableware and kitchenware, of wood; of
bamboo, n.e.c. in heading 4419
441920 Tableware and kitchenware, of wood; of
tropical wood
441990 Tableware and kitchenware, of wood; not of
bamboo or tropical wood
442011 Wood; statuettes and other ornaments, of
tropical wood
442019 Wood; statuettes and other ornaments, of
other than tropical wood
442090 Wood; marquetry and inlaid wood, caskets
and cases for jewellery or cutlery and
similar articles of wood, wooden articles of
furniture not falling in chapter 94
460121 Plaiting materials, plaits and similar
products of plaiting materials; mats, matting
and screens, of bamboo
460122 Plaiting materials, plaits and similar
products of plaiting materials; mats, matting
and screens, of rattan
460129 Plaiting materials, plaits and similar
products of plaiting materials; mats, matting
and screens, of vegetable materials other
than bamboo or rattan
460192 Plaiting materials, plaits and similar
products of plaiting materials; (not mats,
matting or screens), of bamboo
ADVANCING THE MEASUREMENT OF THE CREATIVE ECONOMY:
A REVISED FRAMEWORK FOR CREATIVE INDUSTRIES AND TRADE
33
IV. TABLES OF INTERNATIONAL CLASSIFICATION CODES FOR DATA COLLECTION
Creative industry group
(Analytical categories)
ISIC
Rev. 5
ISIC Rev. 5 description
HS
2022
HS description
EBOPS
2010
EBOPS description
460193 Plaiting materials, plaits and similar
products of plaiting materials; (not mats,
matting or screens), of rattan
460194 Plaiting materials, plaits and similar
products of plaiting materials; (not mats,
matting or screens), of vegetable materials
other than bamboo or rattan
460199 Plaiting materials, plaits and similar
products of plaiting materials; products of
non-vegetable materials
460211 Basketwork, wickerwork and other articles;
of bamboo, made directly to shape from
plaiting materials or made up from goods of
heading no. 4601
460212 Basketwork, wickerwork and other articles;
of rattan, made directly to shape from
plaiting materials or made up from goods of
heading no. 4601
460219 Basketwork, wickerwork and other articles;
of vegetable materials (not bamboo or
rattan), made directly to shape from plaiting
materials or made up from goods of
heading no. 4601; articles of loofah
460290 Basketwork, wickerwork and other articles;
of non-vegetable materials, made directly
to shape from plaiting materials or made up
from goods of heading no. 4601
570220 Carpets and other textile oor coverings;
woven, (not tufted or ocked), whether or
not made up, of coconut bres (coir)
2310 Manufacture of glass and glass products 701310 Glassware; of a kind used for table, kitchen,
toilet, ofce, indoor decoration or similar
purposes (other than of heading no. 7010
or 7018), of glass-ceramics
701322 Stemware drinking glasses, of lead crystal
ADVANCING THE MEASUREMENT OF THE CREATIVE ECONOMY:
A REVISED FRAMEWORK FOR CREATIVE INDUSTRIES AND TRADE
34
IV. TABLES OF INTERNATIONAL CLASSIFICATION CODES FOR DATA COLLECTION
Creative industry group
(Analytical categories)
ISIC
Rev. 5
ISIC Rev. 5 description
HS
2022
HS description
EBOPS
2010
EBOPS description
701328 Stemware drinking glasses, other than of
lead crystal or glass-ceramics
701333 Glassware; drinking glasses (not stemware),
of lead crystal
701337 Glassware; drinking glasses (not stemware),
other than of lead crystal or glass-ceramics
701341 Glassware of a kind used for table or
kitchen purposes (not drinking glasses), of
lead crystal
701342 Glassware of a kind used for table or
kitchen purposes (not drinking glasses),
of glass having a linear coefcient of
expansion not exceeding 5 x 10 (to the
minus 6), (or 0.000005) per Kelvin within a
temperature range of 0-300 degrees C
701349 Glassware of a kind used for table or
kitchen purposes (not drinking glasses or
of glass-ceramics), of glass n.e.c. in item
no. 7013.4
701391 Glassware; n.e.c. in heading no. 7013, of
lead crystal
701399 Glassware; n.e.c. in heading no. 7013,
other than of lead crystal
701890 Glass; articles thereof, statuettes and other
ornaments of lamp worked glass, other than
imitation jewellery
2393 Manufacture of other porcelain and ceramic
products
691110 Tableware and kitchenware; of porcelain
or china
691190 Household and toilet articles; n.e.c. in
heading no. 6911, of porcelain or china
691200 Ceramic tableware, kitchenware, other
household articles and toilet articles; other
than of porcelain or china
691310 Ceramic statuettes and other ornamental
ceramic articles, of porcelain or china
ADVANCING THE MEASUREMENT OF THE CREATIVE ECONOMY:
A REVISED FRAMEWORK FOR CREATIVE INDUSTRIES AND TRADE
35
IV. TABLES OF INTERNATIONAL CLASSIFICATION CODES FOR DATA COLLECTION
Creative industry group
(Analytical categories)
ISIC
Rev. 5
ISIC Rev. 5 description
HS
2022
HS description
EBOPS
2010
EBOPS description
691390 Ceramic statuettes and other ornamental
ceramic articles; other than of porcelain or
china
691410 Ceramic articles n.e.c. in chapter 69; of
porcelain or china
691490 Ceramic articles n.e.c. in chapter 69; other
than of porcelain or china
3211 Manufacture of jewellery and related articles 711311 Jewellery and parts, silver, including plated
silver
711319 Jewellery and parts of precious metal
except silver
711320 Jewellery, parts, base metal clad with
precious metal
711411 Silver wares, silver ware plated with
precious metal
711419 Gold/silversmith wares of/clad with precious
metal ne
711420 Gold, silversmith wares, base clad with
precious meta
711610 Articles of natural or cultured pearls
711620 Articles of precious, semi-precious, articial
stone
3212 Manufacture of imitation jewellery and
related articles
711711 Cuff-links and studs of base metal, plated
or not
711719 Imitation jewellery nes of base metal
including plate
711790 Imitation jewellery nes
1392* Manufacture of made-up textile articles,
except apparel
580500 Tapestries; hand-woven, (Gobelins,
Flanders, Aubusson, Beauvais and the like)
and needle-worked tapestries (e.g. petit
point, cross-stitch) whether or not made up
ADVANCING THE MEASUREMENT OF THE CREATIVE ECONOMY:
A REVISED FRAMEWORK FOR CREATIVE INDUSTRIES AND TRADE
36
IV. TABLES OF INTERNATIONAL CLASSIFICATION CODES FOR DATA COLLECTION
Creative industry group
(Analytical categories)
ISIC
Rev. 5
ISIC Rev. 5 description
HS
2022
HS description
EBOPS
2010
EBOPS description
581100 Quilted textile products; in the piece,
composed of one or more layers of textile
materials assembled with padding by
stitching or otherwise (excluding embroidery
of heading no. 5810)
630232 Bed linen; of man-made bres (not printed,
knitted or crocheted)
630240 Table linen; knitted or crocheted
630411 Bedspreads; knitted or crocheted
630491 Furnishing articles; excluding those of
heading no. 9404, n.e.c. in heading 6304,
knitted or crocheted
630800 Fabrics, woven and yarn; in sets, whether
or not with accessories, for making up into
rugs, tapestries, embroidered table cloths
or serviettes or similar textile articles,
packaged for retail sale
1399* Manufacture of other textiles n.e.c. 580430 Lace; handmade, in the piece, in strips
or motifs, (other than fabrics of headings
60.02 to 60.06)
580610 Fabrics; woven pile (including terry towelling
and similar terry fabrics) and chenille fabrics
(excluding goods of heading 5807)
580620 Fabrics; narrow (excluding pile fabrics),
containing by weight 5% or more of
elastomeric yarn or rubber thread
580631 Fabrics; narrow woven fabrics, n.e.c. in
heading no. 5806, of cotton (excluding
goods of heading no. 5807)
580632 Fabrics, narrow woven fabrics, n.e.c. in
heading no. 5806, of man-made bres
(excluding goods of heading no. 5807)
ADVANCING THE MEASUREMENT OF THE CREATIVE ECONOMY:
A REVISED FRAMEWORK FOR CREATIVE INDUSTRIES AND TRADE
37
IV. TABLES OF INTERNATIONAL CLASSIFICATION CODES FOR DATA COLLECTION
Creative industry group
(Analytical categories)
ISIC
Rev. 5
ISIC Rev. 5 description
HS
2022
HS description
EBOPS
2010
EBOPS description
580639 Fabrics; narrow woven fabrics, n.e.c. in
heading no. 5806, of textile materials n.e.c.
in item no. 5806.3 (excluding goods of
heading no. 5807)
580640 Fabrics; narrow woven, consisting of warp
without weft, assembled by means of an
adhesive (bolducs)
580810 Braids; in the piece
580890 Ornamental trimmings; tassels, pompons
and similar articles; ornamental trimmings
in the piece, without embroidery, other than
knitted or crocheted
580900 Fabrics, woven; of metal thread and
metallised yarn of heading no. 5605, of a
kind used in apparel, as furnishing fabrics
or similar purposes; n.e.c. or included
581010 Embroidery; without visible ground, in the
piece, in strips or in motifs
581091 Embroidery; with visible ground, of cotton,
in the piece, in strips or in motifs
581092 Embroidery; with visible ground, of man-
made bres, in the piece, in strips or in
motifs
581099 Embroidery; with visible ground, of textile
materials (other than cotton and man-made
bres), in the piece, in strips or in motifs
580410 Tulles and other net fabrics; excluding
woven, knitted or crocheted fabrics, (other
than fabrics of headings 60.02 to 60.06)
580421 Lace; mechanically made, of man-made
bres in the piece, in strips or in motifs,
(other than fabrics of headings 60.02 to
60.06)
ADVANCING THE MEASUREMENT OF THE CREATIVE ECONOMY:
A REVISED FRAMEWORK FOR CREATIVE INDUSTRIES AND TRADE
38
IV. TABLES OF INTERNATIONAL CLASSIFICATION CODES FOR DATA COLLECTION
Creative industry group
(Analytical categories)
ISIC
Rev. 5
ISIC Rev. 5 description
HS
2022
HS description
EBOPS
2010
EBOPS description
580429 Lace; mechanically made, of textile
materials, (other than man-made bres),
in the piece, in strips or motifs, (other than
fabrics of headings 60.02 to 60.06)
1410* Manufacture of wearing apparel, except fur
apparel
420310 Apparel; articles of apparel, of leather or of
composition leather
420329 Clothing accessories; gloves, mittens
and mitts, n.e.c. in heading no. 4203, of
leather or composition leather, not specially
designed for use in sports
420330 Clothing accessories; belts and bandoliers,
of leather or of composition leather
420340 Clothing accessories; of leather or of
composition leather, n.e.c. in heading no.
4203
430310 Furskin articles; apparel and clothing
accessories
611710 Shawls, scarves, mufers, mantillas, veils
and the like; knitted or crocheted
611780 Clothing accessories; knitted or crocheted,
n.e.c. in heading no. 6117
611790 Clothing; parts, knitted or crocheted
621410 Shawls, scarves, mufers, mantillas, veils
and the like; of silk or silk waste (not knitted
or crocheted)
621420 Shawls, scarves, mufers, mantillas, veils
and the like; of wool or ne animal hair (not
knitted or crocheted)
621430 Shawls, scarves, mufers, mantillas, veils
and the like; of synthetic bres (not knitted
or crocheted)
621440 Shawls, scarves, mufers, mantillas, veils
and the like; of articial bres (not knitted
or crocheted)
ADVANCING THE MEASUREMENT OF THE CREATIVE ECONOMY:
A REVISED FRAMEWORK FOR CREATIVE INDUSTRIES AND TRADE
39
IV. TABLES OF INTERNATIONAL CLASSIFICATION CODES FOR DATA COLLECTION
Creative industry group
(Analytical categories)
ISIC
Rev. 5
ISIC Rev. 5 description
HS
2022
HS description
EBOPS
2010
EBOPS description
621490 Shawls, scarves, mufers, mantillas, veils
and the like; of textile materials n.e.c. in
heading no. 6214 (not knitted or crocheted)
621510 Ties, bow ties and cravats; of silk or silk
waste (not knitted or crocheted)
621520 Ties, bow ties and cravats; of man-made
bres (not knitted or crocheted)
621590 Ties, bow ties and cravats; of textile
materials other than silk or man-made
bres (not knitted or crocheted)
621710 Clothing accessories; other than those of
heading no. 6212 (not knitted or crocheted)
621790 Clothing; parts of garments or of clothing
accessories, other than those of heading no.
6212 (not knitted or crocheted)
1420* Manufacture of articles of fur 650400 Hats and other headgear; plaited or made
by assembling strips of any material,
whether or not lined or trimmed
650500 Hats and other headgear; knitted or
crocheted, or made up from lace, felt or
other textile fabric, in the piece (but not in
strips), whether or not lined or trimmed;
hair-nets of any material, whether or not
lined or trimmed
650699 Headgear; (other than safety headgear),
(of materials other than rubber or plastic),
whether or not lined or trimmed
1512* Manufacture of luggage, handbags and the
like, saddlery and harness of any material
420211 Cases and containers; trunks, suit-cases,
vanity-cases, executive-cases, brief-cases,
school satchels and similar containers, with
outer surface of leather or of composition
leather
420212 Cases and containers; trunks, suit-cases,
vanity-cases, executive-cases, brief-cases,
school satchels and similar containers,
with outer surface of plastics or of textile
materials
ADVANCING THE MEASUREMENT OF THE CREATIVE ECONOMY:
A REVISED FRAMEWORK FOR CREATIVE INDUSTRIES AND TRADE
40
IV. TABLES OF INTERNATIONAL CLASSIFICATION CODES FOR DATA COLLECTION
Creative industry group
(Analytical categories)
ISIC
Rev. 5
ISIC Rev. 5 description
HS
2022
HS description
EBOPS
2010
EBOPS description
420221 Cases and containers; handbags (whether
or not with shoulder strap and including
those without handle), with outer surface of
leather or of composition leather
420222 Cases and containers; handbags (whether
or not with shoulder strap and including
those without handle), with outer surface of
sheeting of plastics or of textile materials
420231 Cases and containers; of a kind normally
carried in the pocket or in the handbag, with
outer surface of leather or of composition
leather
420232 Cases and containers; of a kind normally
carried in the pocket or in the handbag, with
outer surface of sheeting of plastics or of
textile materials
420292 Cases and containers; n.e.c. in heading
4202, with outer surface of sheeting of
plastics or of textile materials
1701* Manufacture of pulp, paper and paperboard 480100 Newsprint; made of bres obtained
essentially by a chemi-mechanical process
or of a weight, per m2, of more than 57g
but not more than 65g, in rolls or sheets
480210 Handmade paper or paperboard
1709* Manufacture of other articles of paper and
paperboard
481420 Wallpaper and similar wall coverings;
coated or covered on the face side, with
a grained, embossed, coloured, design-
printed or otherwise decorated layer of
plastics
481490 Wallpaper and similar wall coverings and
window transparencies of paper; n.e.c. in
heading 4814
590500 Textile wall coverings of fabrics
impregnated, coated, covered or laminated
2220* Manufacture of plastics products 392640 Plastics; statuettes and other ornamental
articles
ADVANCING THE MEASUREMENT OF THE CREATIVE ECONOMY:
A REVISED FRAMEWORK FOR CREATIVE INDUSTRIES AND TRADE
41
IV. TABLES OF INTERNATIONAL CLASSIFICATION CODES FOR DATA COLLECTION
Creative industry group
(Analytical categories)
ISIC
Rev. 5
ISIC Rev. 5 description
HS
2022
HS description
EBOPS
2010
EBOPS description
2593* Manufacture of cutlery, hand tools and
general hardware
821510 Cutlery; sets of assorted articles (e.g.
spoons, forks, ladles, skimmers, cake-
servers, sh-knives, butter-knives, sugar
tongs and similar), with at least one article
plated with precious metal
821520 Cutlery; sets of assorted articles (e.g.
spoons, forks, ladles, skimmers, cake-
servers, sh-knives, butter knives, sugar
tongs and similar), not plated with precious
metal
821591 Cutlery; (e.g. spoons, forks, ladles,
skimmers, cake-servers, sh-knives, butter-
knives, sugar tongs and similar), plated with
precious metal, not in sets
2599* Manufacture of other fabricated metal
products n.e.c.
830610 Bells, gongs and the like; non-electric, of
base metal
830621 Statuettes and other ornaments; of base
metal plated with precious metal
830629 Statuettes and other ornaments; of base
metal other than plated with precious metal
2740* Manufacture of lighting equipment 940519 Chandeliers and electric ceiling or wall light
ttings; (excluding those used for lighting
public open spaces or thoroughfares), for
use other than with light-emitting diode
(LED) light sources
940531 Luminaires and light ttings; electric,
lighting strings of a kind used for Christmas
trees, for use solely with light-emitting diode
(LED) light sources
940539 Luminaires and light ttings; electric,
lighting strings of a kind used for Christmas
trees, for other than use solely with light-
emitting diode (LED) light sources
2829* Manufacture of other special-purpose
machinery
950810 Travelling circuses and travelling
menageries
3101* Manufacture of wooden furniture 940340 Furniture; wooden, for kitchen use
ADVANCING THE MEASUREMENT OF THE CREATIVE ECONOMY:
A REVISED FRAMEWORK FOR CREATIVE INDUSTRIES AND TRADE
42
IV. TABLES OF INTERNATIONAL CLASSIFICATION CODES FOR DATA COLLECTION
Creative industry group
(Analytical categories)
ISIC
Rev. 5
ISIC Rev. 5 description
HS
2022
HS description
EBOPS
2010
EBOPS description
940350 Furniture; wooden, for bedroom use
940360 Furniture; wooden, other than for ofce,
kitchen or bedroom use
3102* Manufacture of other furniture 940320 Furniture; metal, other than for ofce use
940382 Furniture; of bamboo
940383 Furniture; of rattan
940389 Furniture; of cane, osier, or similar materials
(other than bamboo or rattan)
3240* Manufacture of games and toys 950300 Tricycles, scooters, pedal cars and similar
wheeled toys; dolls’ carriages; dolls; other
toys; reduced-size (scale) models and
similar recreational models, working or not;
puzzles of all kinds
950420 Billiard articles and accessories of all kinds
950440 Games; playing cards
950490 Games; articles for funfair, table or parlour
games, including pintables, special tables
for casino games, automatic bowling alley
equipment, n.e.c. in heading 9504
950430 Games; operated by coins, banknotes,
bank cards, tokens or by other means of
payment, other than billiard articles and
accesssories, and automatic bowling alley
equipment
3250* Manufacture of medical and dental
instruments and supplies
960190 Bone, tortoise shell, horn, antlers, coral,
mother-of-pearl and other animal carving
material and articles thereof (including
articles obtained by moulding)
900410 Sunglasses; corrective, protective or other
3290* Other manufacturing n.e.c. 950510 Christmas festivity articles
ADVANCING THE MEASUREMENT OF THE CREATIVE ECONOMY:
A REVISED FRAMEWORK FOR CREATIVE INDUSTRIES AND TRADE
43
IV. TABLES OF INTERNATIONAL CLASSIFICATION CODES FOR DATA COLLECTION
Creative industry group
(Analytical categories)
ISIC
Rev. 5
ISIC Rev. 5 description
HS
2022
HS description
EBOPS
2010
EBOPS description
950590 Festive, carnival or other entertainment
articles including novelty jokes and
conjuring tricks; other than Christmas
festivity articles
670290 Flowers, foliage and fruit, articial, and parts
thereof; articles made of articial owers,
foliage or fruit, of materials other than
plastics
960110 Ivory and articles thereof; worked
960200 Vegetable, mineral carving material and
articles of these materials, moulded or
carved articles of wax, stearin, natural
gums, resins or modelling pastes, worked
unhardened gelatin (not heading no. 3503)
Music, performing and visual
arts
1820 Reproduction of recorded media 852321 Magnetic media; cards incorporating a
magnetic stripe, whether or not recorded,
excluding products of Chapter 37
3220 Manufacture of musical instruments 920110 Upright pianos, including auto-players
920120 Grand pianos, including auto-players
920190 Harpsichords, keyboard stringed
instruments nes
920210 String musical instruments played with a
bow
920290 String musical instruments nes
920510 Brass-wind instruments
920590 Wind musical instruments except brass
920600 Percussion musical instruments
920710 Keyboard instruments electrical/requiring
amplier
920790 Musical instruments nes, electric/requiring
amplier
920810 Musical boxes
ADVANCING THE MEASUREMENT OF THE CREATIVE ECONOMY:
A REVISED FRAMEWORK FOR CREATIVE INDUSTRIES AND TRADE
44
IV. TABLES OF INTERNATIONAL CLASSIFICATION CODES FOR DATA COLLECTION
Creative industry group
(Analytical categories)
ISIC
Rev. 5
ISIC Rev. 5 description
HS
2022
HS description
EBOPS
2010
EBOPS description
920890 Musical instruments etc nes
920930 Strings, musical instrument
920991 Parts and accessories for pianos
920992 Parts and accessories for string musical
instruments
920994 Parts/accessories for electric amplied
instruments
920999 Parts and accessories for the musical
instruments nes
5920 Sound recording and music publishing
activities
490400 Music, printed or in manuscript 11.1.1 Audiovisual services
852380 Media n.e.c. in heading 8523, whether or
not recorded, excluding products of Chapter
37
8552 Cultural education
9011 Literary creation and musical composition
activities
11.1.2 Artistic related services
9012 Visual arts creation activities 491191 Pictures, designs and photographs
970191 Paintings, drawings and pastels; executed
entirely by hand, other than drawings of
heading no. 4906, of an age not exceeding
100 years
11.1.2 Artistic related services
970192 Mosaics; executed entirely by hand, other
than drawings of heading no. 4906, of an
age not exceeding 100 years
11.1.2 Artistic related services
970199 Artwork; other than paintings, drawings,
pastels mosaics, executed entirely by hand,
other than drawings of heading no. 4906, of
an age not exceeding 100 years
11.1.2 Artistic related services
970290 Engravings, prints and lithographs; original
of an age not exceeding 100 years
11.1.2 Artistic related services
970390 Sculptures and statuary; original, in any
material, of an age not exceeding 100 years
11.1.2 Artistic related services
ADVANCING THE MEASUREMENT OF THE CREATIVE ECONOMY:
A REVISED FRAMEWORK FOR CREATIVE INDUSTRIES AND TRADE
45
IV. TABLES OF INTERNATIONAL CLASSIFICATION CODES FOR DATA COLLECTION
Creative industry group
(Analytical categories)
ISIC
Rev. 5
ISIC Rev. 5 description
HS
2022
HS description
EBOPS
2010
EBOPS description
9013 Other arts creation activities
9020 Activities of performing arts
9031 Operation of arts facilities and sites
9039 Other support activities to arts creation and
performing arts
Software, video games,
computer and web services
2619* Manufacture of electronic components and
boards n.e.c.
852352 Semiconductor media; smart cards, whether
or not recorded, excluding products of
Chapter 37
852359 Semiconductor media; other than smart
cards, whether or not recorded, excluding
products of Chapter 37
2620* Manufacture of computers and peripheral
equipment
852351 Semiconductor media; solid-state non-
volatile storage devices, whether or not
recorded, excluding products of Chapter 37
2640* Manufacture of consumer electronics
5821 Publishing of video games 950450 Games; video game consoles and
machines, other than those of subheading
9504.30
5829 Other software publishing 852329 Magnetic media for the recording of sound/
of other phenomena, but excl. products of
Ch. 37., other than cards incorporating a
magnetic stripe
8.3 Licenses to reproduce and/or distribute
computer software
852341 Optical media for the recording of sound
or of other phenomena, unrecorded (excl.
goods of chapter 37)
852349 Optical media for the recording of sound or
of other phenomena (excl. unrecorded and
goods of chapter 37)
6211 Development of video games, video game
software, and video game software tools
6219 Other computer programming activities 9.2.1 Computer services - Computer software
6220 Computer consultancy and computer
facilities management activities
9.2.2 Computer services - Other computer
services
ADVANCING THE MEASUREMENT OF THE CREATIVE ECONOMY:
A REVISED FRAMEWORK FOR CREATIVE INDUSTRIES AND TRADE
46
IV. TABLES OF INTERNATIONAL CLASSIFICATION CODES FOR DATA COLLECTION
Creative industry group
(Analytical categories)
ISIC
Rev. 5
ISIC Rev. 5 description
HS
2022
HS description
EBOPS
2010
EBOPS description
6290 Other information technology and computer
service activities
6310 Computing infrastructure, data processing,
hosting and related activities
6390 Web search portals activities and other
information service activities
Research and development 7210 Research and experimental development on
natural sciences and engineering
10.1.1.1 Provision of customized and non-
customized research and development
services
7220 Research and experimental development on
social sciences and humanities
10.1.1.2 Sale of proprietary rights arising from
research and development
10.1.1.1 Provision of customized and non-
customized research and development
services
7740 Leasing of intellectual property and similar
products, except copyrighted works
8.2 Licenses for the use of outcomes of
research and development
10.2.2 Advertising; market research; and public
opinion polling
* Indicative list of industries contributing to the manufacturing of some creative and cultural goods
Some HS codes could correspond to several ISIC codes. However, to avoid repetition, HS codes are included only under one corresponding ISIC cate-
gory.
-
V.
Impact of change in
statistical coverage
ADVANCING THE MEASUREMENT OF THE CREATIVE ECONOMY:
A REVISED FRAMEWORK FOR CREATIVE INDUSTRIES AND TRADE
48
V. IMPACT OF CHANGE IN STATISTICAL COVERAGE
As expected, changes in the statistical coverage of creative goods do not significantly change the value of global
exports in creative trade (see Figure 2), as no creative goods were dropped (as per request by the UNCTAD
Informal Working Group on the Creative Economy) and only 33 goods were added during the update of the
statistical classifications. There will be no change in the coverage of trade in creative services.
Figure 2. Global exports of creative goods calculated with UNCTAD’s “updated” and “old” framework
(US$ billion)
Source: UNCTAD.
However, the updated framework will change the analytical categories showing creative product groups. The
new product groups will reflect the list of creative industries.
Figure 3 shows the product groups in the “old” framework. Design goods have been dominating creative goods
exports (UNCTAD, 2022). In 2020, design goods accounted for 62.9 per cent of total creative goods exports,
followed by new media products (13.4 per cent), art crafts (8 per cent), visual arts (6.2 per cent), publishing (5.4
per cent), audio-visuals (3.1 per cent), and performing arts (1 per cent). Among design goods, the main exported
products are interior design products (20.1 per cent of total creative exports), fashion (15.9 per cent), jewellery
(15.3 per cent), and toys (11.4 per cent).
Figure 4 presents data using the “updated” framework, regrouping products according to the creative industries.
In 2020, manufacturing crafts and design goods comprised 73 per cent of global creative merchandise exports.
Software, video games, computer and web services accounted for 13.6 per cent, books and publishing for 4.7
per cent, and music, performing and visual arts for 4.5 per cent. Because of the large share of crafts and design
goods in the world’s creative goods exports, we suggest further sub-groups for this category, such as carpets,
ADVANCING THE MEASUREMENT OF THE CREATIVE ECONOMY:
A REVISED FRAMEWORK FOR CREATIVE INDUSTRIES AND TRADE
49
V. IMPACT OF CHANGE IN STATISTICAL COVERAGE
fashion accessories, interior design goods, toys, wickerware, yarn, and jewellery. Figure 5 shows the world
exports of further sub-categories in crafts and design goods.
Figure 3. World creative goods exports by product groups with UNCTAD’s “old” framework (US$ billion)
Source: UNCTAD.
Figure 4. World creative goods exports by product groups with UNCTAD’s “updated” framework (US$ billion)
ADVANCING THE MEASUREMENT OF THE CREATIVE ECONOMY:
A REVISED FRAMEWORK FOR CREATIVE INDUSTRIES AND TRADE
50
V. IMPACT OF CHANGE IN STATISTICAL COVERAGE
Source: UNCTAD.
Figure 5. World exports of crafts and design goods with UNCTAD’s “updated” framework (US$ billion)
Source: UNCTAD.
VI.
Conclusions
ADVANCING THE MEASUREMENT OF THE CREATIVE ECONOMY:
A REVISED FRAMEWORK FOR CREATIVE INDUSTRIES AND TRADE
52
VI. CONCLUSIONS
The paper represents a significant step forward in addressing the challenges of measuring the creative economy
and trade in creative goods and services. The proposed framework, while not without its imperfections inherent
in the measurement of creative activities, stands as a valuable tool and starting point, particularly for developing
countries seeking to assess and leverage their creative industries for economic development. The collaborative
efforts involved in its development, including global consultations with creative economy experts, official
statisticians, and trade statisticians within the UNCTAD Informal Working Group on the Creative Economy and
the United Nations Task Team on International Trade Statistics, underscore the framework’s robust foundation.
The paper creates synergies with other organizations’ work on the cultural and creative economy, such as
UNESCO, and moves towards a globally shared understanding of the cultural and creative scope. The framework
ensures relevance and adaptability by aligning with the latest statistical classifications for industrial activities and
international merchandise trade statistics. A pilot project in Angola (UNCTAD, 2023) showed the applicability
and utility of the framework, offering a methodology that can be adapted and replicated in other developing
countries. The paper and its proposed framework contribute substantially to the ongoing dialogue on measuring
the creative economy, providing a foundation for informed policy decisions and national strategies for creative
industries.
ADVANCING THE MEASUREMENT OF THE CREATIVE ECONOMY:
A REVISED FRAMEWORK FOR CREATIVE INDUSTRIES AND TRADE
53
ENDNOTES
Endnotes
1
See https://unctad.org/system/files/official-document/td541add2_en.pdf.
2
See https://undocs.org/Home/
Mobile?FinalSymbol=A%2FRES%2F74%2F198&Language=E&DeviceType=Desktop&LangRequested=False
3
See https://undocs.org/Home/
Mobile?FinalSymbol=A%2FRES%2F78%2F133&Language=E&DeviceType=Desktop&LangRequested=False
4
See https://g7g20-documents.org/database/document/2023-g20-india-sherpa-track-culture-ministers-ministers-
language-g20-culture-ministers-meeting-outcome-document-and-chairs-summary.
Annex
Correspondence table for
creative industries in
ISIC Rev. 4 and ISIC Rev. 5
ADVANCING THE MEASUREMENT OF THE CREATIVE ECONOMY:
A REVISED FRAMEWORK FOR CREATIVE INDUSTRIES AND TRADE
56
ANNEX
Creative industry group
(Analytical categories)
ISIC
Rev. 5
ISIC Rev. 5 description
ISIC
Rev. 4
ISIC Rev. 4 description
Advertising and marketing 7310 Advertising activities 7310 Advertising
7320
Market research and public opinion
polling
7320
Market research and public opinion
polling
Architecture 7110
Architectural and engineering, and
related technical consultancy activities
7110
Architectural and engineering, and
related technical consultancy activities
Audiovisual, multimedia and
photography
5911
Motion picture, video and television
programme production activities
5911
Motion picture, video and television
programme production activities
5912
Motion picture, video and television
programme post-production activities
5912
Motion picture, video and television
programme post-production activities
5913
Motion picture, video and television
programme distribution activities
5913
Motion picture, video and television
programme distribution activities
5914 Motion picture projection activities 5914 Motion picture projection activities
6010
Radio broadcasting and audio
distribution activities
6010 Radio broadcasting
6020
Television programming and
broadcasting and video distribution
activities
6020
Television programming and
broadcasting activities
6031 News agency activities 6391 News agency activities
6039
Social network sites and other content
distribution activities (new class in ISIC
Rev. 5)
NA
7420 Photographic activities 7420 Photographic activities
Books and publishing 4761
Retail sale of books, newspapers,
stationery and ofce supplies
4761
Retail sale of books, newspapers and
stationary in specialized stores
5811 Publishing of books 5811 Publishing of books
5812 Publishing of newspapers 5813
Publishing of newspapers, journals and
periodicals
5813 Publishing of journals and periodicals 5813
Publishing of newspapers, journals and
periodicals
5819 Other publishing activities 5819 Other publishing activities
7430
Translation and interpretation activities
(new class in ISIC Rev. 5)
NA
9111 Library activities 9000 Library and archive activities
Cultural and natural heritage 5310* Postal activities 5310* Postal activities
9112 Archives activities 9000 Library and archive activities
9121 Museum and collection activities 9102
Museum activities and operation of
historical sites and buildings
9122 Historical site and monument activities 9102
Museum activities and operation of
historical sites and buildings
9130
Conservation, restoration and other
support activities for cultural heritage
9102
Museum activities and operation of
historical sites and buildings
9141
Botanical and zoological garden
activities
9103
Botanical and zoological gardens and
nature reserves activities
9142 Nature reserve activities 9103
Botanical and zoological gardens and
nature reserves activities
ADVANCING THE MEASUREMENT OF THE CREATIVE ECONOMY:
A REVISED FRAMEWORK FOR CREATIVE INDUSTRIES AND TRADE
57
ANNEX
Creative industry group
(Analytical categories)
ISIC
Rev. 5
ISIC Rev. 5 description
ISIC
Rev. 4
ISIC Rev. 4 description
Design: product, graphic and
fashion design
7410 Specialised design activities 7410 Specialised design activities
Manufacturing of crafts and
design goods
1391
Manufacture of knitted and crocheted
fabrics
1391
Manufacture of knitted and crocheted
fabrics
1393 Manufacture of carpets and rugs 1393 Manufacture of carpets and rugs
1629
Manufacture of other products of wood;
manufacture of articles of cork, straw
and plaiting materials
1629
Manufacture of other products of wood;
manufacture of articles of cork, straw
and plaiting materials
2310
Manufacture of glass and glass
products
2310
Manufacture of glass and glass
products
2393
Manufacture of other porcelain and
ceramic products
2393
Manufacture of other porcelain and
ceramic products
3211
Manufacture of jewellery and related
articles
3211
Manufacture of jewellery and related
articles
3212
Manufacture of imitation jewellery and
related articles
3212
Manufacture of imitation jewellery and
related articles
1392*
Manufacture of made-up textile articles,
except apparel
1392*
Manufacture of made-up textile articles,
except apparel
1399* Manufacture of other textiles n.e.c. 1399* Manufacture of other textiles n.e.c.
1410*
Manufacture of wearing apparel, except
fur apparel
1410*
Manufacture of wearing apparel, except
fur apparel
1420* Manufacture of articles of fur 1420* Manufacture of articles of fur
1512*
Manufacture of luggage, handbags and
the like, saddlery and harness of any
material
1512*
Manufacture of luggage, handbags and
the like, saddlery and harness of any
material
1701*
Manufacture of pulp, paper and
paperboard
1701*
Manufacture of pulp, paper and
paperboard
1709*
Manufacture of other articles of paper
and paperboard
1709*
Manufacture of other articles of paper
and paperboard
2220* Manufacture of plastics products 2220* Manufacture of plastics products
2593*
Manufacture of cutlery, hand tools and
general hardware
2593*
Manufacture of cutlery, hand tools and
general hardware
2599*
Manufacture of other fabricated metal
products n.e.c.
2599*
Manufacture of other fabricated metal
products n.e.c.
2740* Manufacture of lighting equipment 2740* Manufacture of lighting equipment
2829*
Manufacture of other special-purpose
machinery
2829*
Manufacture of other special-purpose
machinery
3101* Manufacture of wooden furniture 3101* Manufacture of wooden furniture
3102* Manufacture of other furniture 3102* Manufacture of other furniture
3240* Manufacture of games and toys
3240* Manufacture of games and toys
3250*
Manufacture of medical and dental
instruments and supplies
3250*
Manufacture of medical and dental
instruments and supplies
3290* Other manufacturing n.e.c. 3290* Other manufacturing n.e.c.
ADVANCING THE MEASUREMENT OF THE CREATIVE ECONOMY:
A REVISED FRAMEWORK FOR CREATIVE INDUSTRIES AND TRADE
58
ANNEX
Creative industry group
(Analytical categories)
ISIC
Rev. 5
ISIC Rev. 5 description
ISIC
Rev. 4
ISIC Rev. 4 description
Music, performing and visual arts 1820 Reproduction of recorded media 1820 Reproduction of recorded media
3220 Manufacture of musical instruments
5920
Sound recording and music publishing
activities
5920
Sound recording and music publishing
activities
8552 Cultural education 8542 Cultural education
9011
Literary creation and musical
composition activities
9000
Creative arts and entertainment
activities
9012 Visual arts creation activities 9000
Creative arts and entertainment
activities
9013 Other arts creation activities 9000
Creative arts and entertainment
activities
9020 Activities of performing arts 9000
Creative arts and entertainment
activities
9031 Operation of arts facilities and sites 9000
Creative arts and entertainment
activities
9039
Other support activities to arts creation
and performing arts
9000
Creative arts and entertainment
activities
Software, video games, computer
and web services
2619*
Manufacture of electronic components
and boards n.e.c.
2619
Manufacture of other electronic
components and boards
2620*
Manufacture of computers and
peripheral equipment
2620*
Manufacture of computers and
peripheral equipment
2640* Manufacture of consumer electronics 2640* Manufacture of consumer electronics
5821 Publishing of video games 5820 Software publishing
5829 Other software publishing 5820 Software publishing
6211
Development of video games, video
game software, and video game
software tools
6201 Computer programming activities
6219 Other computer programming activities 6201 Computer programming activities
6220
Computer consultancy and computer
facilities management activities
6202 Computer consultancy activities
6290
Other information technology and
computer service activities (new class in
ISIC Rev. 5)
NA
6310
Computing infrastructure, data
processing, hosting and related activities
(new class in ISIC Rev. 5)
NA
6390
Web search portals activities and other
information service activities (new class
in ISIC Rev. 5)
NA
Research and development 7210
Research and experimental development
on natural sciences and engineering
7210
Research and experimental development
on natural sciences and engineering
7220
Research and experimental development
on social sciences and humanities
7220
Research and experimental development
on social sciences and humanities
7740
Leasing of intellectual property and
similar products, except copyrighted
works
7740
Leasing of intellectual property and
similar products, except copyrighted
works
* Indicative list of industries contributing to the manufacturing of some creative goods.
Source: UNCTAD.
ADVANCING THE MEASUREMENT OF THE CREATIVE ECONOMY:
A REVISED FRAMEWORK FOR CREATIVE INDUSTRIES AND TRADE
59
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unctad.org
A revised framework for
creative industries and trade
Advancing the measurement
of the creative economy
UNITED NATIONS CONFERENCE ON TRADE AND DEVELOPMENT
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