JOB DESCRIPTION

Position: Digital Marketing Manager – New Markets

Reports to: Senior Director of Direct Marketing – New Markets

Location: London, UK (plus international travel approx 10% of time)

Salary: circa £40,000 per annum

Grade: 6

1933 at the request of Albert Einstein, the IRC offers lifesaving care and life-changing assistance to

refugees forced to flee from war or disaster.

The International Rescue Committee UK is part of the IRC global network, which has its headquarters

in New York and London. The IRC is on the ground in more than 40 countries, providing emergency

relief, relocating refugees and rebuilding lives in the wake of disaster. Through 22 regional offices in

cities across the United States, the IRC also helps refugees resettle in the US and become self-

sufficient.

The IRC is committed to a culture of bold leadership, innovation in all aspects of our work, creative

advocate with European policy-makers on behalf of the people we serve. Since its establishment IRC-

UK has grown rapidly and is now acknowledged for its high quality project management, technical

expertise in governance and rights and economic recovery, and innovative thinking on early recovery

and gender based violence. The IRC also has offices in Berlin, Brussels and Geneva.

IRC-UK comprises approximately 90 staff across five departments.

Revenue Department

IRC's Revenue department is responsible for the global delivery of the International Rescue

Committee’s financial resources, and plays an important strategic role in the creation of its brand,

Purpose of the Post

The Digital Marketing Manager (New Markets) will report to the Senor Director of Direct Marketing –

New Markets and be part of a team of three digital marketers, each with a focus on either owned,

Scope and Authority

Authority:

 The post holder has authority to make decisions regarding how to optimise the digital

programme for new markets. .

Responsibility for Resources:

 This position has no line management responsibility

Key Working Relationships

 Reports to Senior Director of Direct Marketing – New Markets

 No direct reports

reinstatement, and with IPP on campaigns involving corporate partners.

 External contacts: Global digital media agency and other vendors, corporate partners,

consultants

KEY ACCOUNTABILITIES

1. Work closely with a global digital media agency to implement a global digital fundraising

recruitment strategy. The initial focus will be Australia, Canada and other English speaking

countries. More markets to be added to officer’s folder.

2. Ensure that all key target markets globally receive a highly optimized experience to the point of

transaction and work closely with global digital agency and internal teams to develop a

seamless progression into stewardship and further cultivation.

3. Continually test and iterate recruitment and engagement (that leads to conversion) tactics via

paid media to maximize engagement and revenue at the global scale.

4. Ensure that all KPIs are measured and regularly reviewed to enhance performance

5. Working with the creative and brand teams to ensure all paid recruitment materials are on

8. Manage and implement paid search, paid social, display on GDN and open web, and other

paid digital advertising opportunities

9. Acquire new supporters through strategic messaging and optimized creative

10. Work with the agency and external and internal design teams to create advertising assets that

meet campaign needs, goals and network specifications

11. Working with the media agency to place, test and continuously optimize ad spends across

networks

12. Keep on top of all rapidly changing ad platforms and advise on new opportunities

13. Be a key member of the Direct Marketing new Markets team working with commitment,

integrity and accountability to the “IRC Way” – IRC Global Standards for Professional Conduct

 Understanding of implementation and monitoring of paid digital fundraising campaigns

internationally.

 Proven ability using analytics to inform and influence decision making

 Excellent Excel skills

 Well-developed verbal and written communication skills, to deal effectively, efficiently and

appropriately with internal and external audiences

 Excellent financial and numeracy skills

 Excellent understanding of fundraising practices, codes of conduct and legislation

Experience:

 User experience with SalesForce

 Experience of working with agencies

 Experience of working in a complex, global organization

Desirable:

 Desirable experience with multi-channel international fundraising campaigns (Direct TV,

Telemarketing, Direct Mail).

 Google certification appreciated.

 Knowledge of Arabic, French and / or Spanish appreciated.

 Experience of using Silverpop (IBM), Salesforce

 Experience of using Google Analytics, Facebook Business Manager / Power Editor, AdWords,