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KSHB KANSAS CITY
MEDIA KIT
SCRIPPS DIGITAL MEDIA
KMCI-TV
Welcome to the New E.W. Scripps
KMCI-TV
Source: 2014-15 Nielsen
Kansas City
DMA Rank #31
978,200 Households
Metro Counties
MO: Jackson, Cass, Clay, Platte,
Clinton, Bates, Ray, Caldwell,
Lafayette
KS: Johnson, Wyandotte,
Leavenworth, Miami, Linn, Franklin
Broadcast Coverage Map
KMCI-TV
Did you know…
71%
of the media-using population
are multi-screen users
98%
move between devices within the same day
48%
more likely to see a lift in brand awareness
with ads across all screens
Adults 18+ / Source: TVB.org Media Comparison Study; Nielsen Multi-Screen Media Lab Study
Consumers take a multi-device path to purchase.
What does your day look like with electronic devices?
Advertise your business with the 4-screen approach!
A Multi-Screen World
KMCI-TV
• 43 ½ hours of local news content
per week!
• Kansas City’s most accurate
weather team led by Chief
Meteorologist Gary Lezak –
Kansas City’s weather leader.
41 ACTION NEWS
PRODUCT
AWARDS
• KSHB was awarded the
much coveted DuPont
Award for it’s special on
the JJ’s tragedy, as well
as 6 Emmy Awards this
past year which was
more than any other
station in the Kansas
City market.
Largest Growth at 6am in the Market!
Up 23% YTY
KSHB’s Early Morning & Daytime Programs are Up!
Program/Time Period HH RTG %
M-F 5-6a News +11%
M-F 6-7a News +23%
M-F 7-9a Today Show +11%
M-F 9-10a Today Show +5%
M-F 10-11a KC Live +8%
M-F 11a-12p Midday News +27%
M-F 1-2p Today Show 3 +22%
M-F 2-3p The Doctors +45%
YTY % RTG GROWTH
Up 65% YTY
Saturday at 12am
May 2015 Highlights
Source: NSI MAY’15
Station
RA25-54 RW25-54 RM25-54 RA18-49
KSHB
3.9 4.4 3.4 3.2
KMBC
3.3 3.7 2.9 2.5
KCTV
2.6 3.1 2.1 1.9
WDAF
2.7 2.8 2.7 1.9
M-F 10p Ratings
41 Action
News at
10p is up
year-to-
year &
book-to-
book!
A25-54
Shares
+32% from
May’14
+18% from
Feb’15
Have you heard the news?
41 Action News is #1 at 10pm in Kansas City!
KMCI-TV
Michelle Davidson & Joel Nichols
The Power of Live Television…
A lifestyle and entertainment show dedicated to the community of Kansas City
Call to learn how your business can be featured on KC Live!
(816) 932.4132
KMCI-TV
KMCI-TV
810 Sports Radio, the nation’s largest all-sports
radio station, is teaming up with 38 the Spot to
put a face on TV of their weekday morning drive
show, “THE BORDER PATROL”!
38 the Spot has taken The Border Patrol from strictly
behind-the-microphone to in-front-of-the-camera
weekdays from 6-7am. Hosts Steven St. John & Nate
Bukaty are finally showing their faces from behind the
radio curtain to give fans the opportunity to watch their
favorite & most dependable morning radio show on TV!
Did you know? THE BORDER PATROL is consistently in the top
5-rated radio shows in the KC market, enjoying as much as a 9
share with adult males!
THE BORDER PATROL
With Steven St. John & Nate Bukaty
Weekdays 6-7am on 38 The Spot
KMCI-TV
LIVE
Weekdays from 7am to 8am
- Late breaking news
- No-wait traffic and weather
- Kansas City’s most extensive sports coverage
- Exclusive reporting of trending internet topics and
videos from the 41 Action News Digital Center
- Most up-to-date reports on KC lifestyles and
events
41 Action News on
Crystle Lampitt, Kalee Dionne, Lindsay Shively, Patrick Fazio, and Kacie
McDonnell
KMCI-TV
A Day in the Life with Crystle
Crystle is an exciting and engaging host! Check out what a
sample day might look like in her world.
- Appearances and promos for special events
- Emceeing community events
- Daily promos for 38 the Spot
- Promos for KC Live
- Appearances on Sports Radio 810
- Live and in studio interviews
- Reporting for KC Live
- Writing/recording interstitials and web spots
- Writing/recording all On The Spot "webisodes"
and producing graphics for stories
- Writing/shooting KC Live story packages and live hits
- 38 the Spot social media- daily Facebook, Twitter posts
Host Crystle Lampitt
KMCI-TV
• Premium Classic TV Hits
• Movies
• Exclusive Original Programs
• Local Content
CLASSIC TV IS A PROVEN RATINGS WINNER
Nearly 75,000 Households watch COZI weekly (Feb’15 NSI)
Introducing a new network…Drawing upon a
vast library of Hit TV series and movies!
KMCI-TV
Bounce TV targets African Americans primarily between the ages
of 25-54 with a programming mix of theatrical motion pictures,
live sporting events, documentaries, specials, inspirational faith-
based programs, off-net series, original programming, HBCU
sports and more. The Founding Group is led by Martin Luther King
III and Ambassador Andrew Young.
Only 3 Networks have served 42 Million African Americans in the US.
KC ranks 37
th
among African American TV homes in the country. 11.7%
(or 107,810) of the KC DMA are African American.
Source: 2014-15 NSI
PROVIDER
(KSHB)
Standard Tier Channel # Digital Tier
Channel #
TIME WARNER CABLE
13 1203
COMCAST/Independence
8 232/808
COMCAST/Olathe 8 232/808
SUREWEST 13 630
DISH NETWORK 41 6379/8432
DIRECT-TV
41 950
AT&T U-VERSE 41 1041
WOW (formerly Knology) 14 214
SUDDENLINK 3 103
OVER-THE-AIR ***** 41.1
GOOGLE FIBER ***** 13
PROVIDER
(KMCI)
Standard Tier Channel # Digital Tier
Channel #
TIME WARNER CABLE
8 1230
COMCAST/Independence
5 807
COMCAST/Olathe 2 807
SUREWEST 8 632
DISH NETWORK 38 8437
DIRECT-TV
38 949
AT&T U-VERSE 38 1038
WOW (formerly Knology) 15 215
SUDDENLINK 20 120
OVER-THE-AIR ***** 38.1
GOOGLE FIBER ***** 38
PROVIDER (KSHB DT2) Digital Tier Channel #
TIME WARNER CABLE
1245
COMCAST/Independence
249
COMCAST/Olathe 249
SUREWEST 631
DISH NETWORK *****
DIRECT-TV
*****
AT&T U-VERSE
*****
WOW (formerly Knology) 198
SUDDENLINK 128
OVER-THE-AIR 41.2
GOOGLE FIBER 98
PROVIDER (KMCI DT2) Digital Tier Channel #
TIME WARNER CABLE
1295
COMCAST/Independence
244
COMCAST/Olathe 244
SUREWEST *****
DISH NETWORK *****
DIRECT-TV
*****
AT&T U-VERSE
*****
WOW (formerly Knology) 197
SUDDENLINK 140
OVER-THE-AIR 38.2
GOOGLE FIBER 76
Scripps Broadcast Channels On Local Providers
• Place message directly in front of consumers via
newsletter or e-blast
• Build brand awareness and generate leads
• Re-blast to remain top-of-mind
►TARGETED DISPLAY ADS
KSHB.com Stats (desktop, mobile, app)
• Unique Visitors: 1M per month
• Page Views: 8M per month
• Video Views: 400K per month
• KMCI & KSHB share the same website
Scripps Targeted Media
• Retarget customers who have been to your website, as well as search retargeting
• Behavioral & contextual targeted campaigns to reach your customers actively in the
market for your product or service
• Geotarget to your local or national business footprint
• Reach 95% of online audience across 85K highly trafficked sites!
►MOBILE
Mobile Stats
• Mobile web, iPhone, iPad, & Android apps
• 2/3 of adults own a smartphone and 65% of
searches take place on a mobile device
• Connect with your customer on the go!
►SEARCH (SEM & SEO)
Search Engine Marketing (SEM)
• Sponsored text ads
• Over 20 billion searches conducted monthly
• 85% of web traffic referred through search engines
• High-visibility, qualified leads
►STREAMING VIDEO
Pre-Roll
• :30 or :15 non-skippable video with 300x250 companion ad
• Online video reaches 89M daily viewers
• Placement across KSHB.com & Scripps Targeted Pre-roll Network
• Demo, Interest, and Channel Targeting
• Reach your customer with online video across YouTube & 10,000 high quality
sites!
►WEBSITE DEVELOPMENT & DESIGN
• Build up to 25-page responsive design WordPress website
• Capture leads directly from your site
• Integrate Google Maps and Social Media
• Manage website with 4 revisions annually
Search Engine Optimization (SEO Visibility Services)
• Submission to Directories, Google, Yahoo!, & Bing
• Keyword link building
• Online propagation of articles, blogs, and social postings
• Engage viral marketing with social tags and posts
►FACEBOOK
• Sponsored posts in Newsfeed
• Desktop & Mobile
• Interest, Demo, Geo Targeted
►EMAIL MARKETING
• Place message directly in potential customer’s Inbox
• Build Brand Awareness and Generate Leads
• Targeting by Demo, Interests, Job Title, Income & More
►NATIVE ADVERTISING
• Native advertising is essentially a fusion of quality
journalism and content marketing, distributed
inside our News placements, for a premium
branded user experience.
►
• Yahoo is the #1 Content Provider on the
Internet where users come daily for News,
Email, Sports, Finance, Gossip and more!
Digital Media
& KSHB.com
Lucretia Raby
Scripps Digital Sales Manager
(816) 932-4135
Lucretia.Raby@KSHB.com
Dan Mason, KSHB & KMCI Director of Sales
(816) 932-4126
Mike Wang
KSHB & KMCI National Sales Manager
(816) 932-4185
Mike.Wang@KSHB.com
Tammy Cunningham
KSHB Local Sales Manager
(816) 932-0762
Tammy[email protected]
Mike Campbell
KMCI Local Sales Manager
(816) 932-4126
Partner With Us!
