Hot Topics Talking Points
OVERVIEW
The below document is a non-exhaustive list of common concerns, questions, and hot topics you might
encounter in the current education debate - and responsive answers using our messaging guidance that
can be used in real-time.
This messaging is instructive rather than prescriptive and will be regularly updated as additional polling
and research becomes available.
Ongoing List of Hot Topics
● Book Bans
● Parent Bill of Rights/Parent Involvement
● Indoctrination/Marxism/Leftist Political Agendas
● Curriculum Transparency
● Divisive Topics (related to race, gender, sex, etc.)
Social-emotional learning (SEL)
PIVOT LANGUAGE AND TACTICS
As we continue to navigate fraught and intense discussions, it’s important that we step away from
hot-button language and humanize the debate. This language will help allies transition away from the
opposition’s framing so that we can get the conversation back on our terms.
When confronted with opposition talking points or concerns:
DO address concerns earnestly, and inoculate against the worst misconceptions
DON’T debate the meaning of jargon, or dismiss concerns outright.
Sample pivot and inoculation statements:
● I hear what you’re saying. I think we can both agree that we want our kids to feel valued and
accepted. That’s why…
● I hear your concern, and I want to be clear that isn’t what is happening in our classrooms. What
we both care about is…
● Parent involvement is great and I am so glad you are involved in your kids' education. In fact,
parents and teachers should work together to…
HOT TOPIC Q&A
Question: Don’t parents know best?/Isn’t it my right to decide what’s in my child’s school?/Shouldn’t I
be able to decide what my child learns? I don’t co-parent with the government!