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Theses and Dissertations
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Social Movement and Reaction: the Joe Rogan Experience and Social Movement and Reaction: the Joe Rogan Experience and
Making Sense of #MeToo with Standup Comedian Podcasters Making Sense of #MeToo with Standup Comedian Podcasters
Daniel James Russo
University of Wisconsin-Milwaukee
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SOCIAL MOVEMENT AND REACTION: THE JOE ROGAN EXPERIENCE AND MAKING
SENSE OF THE #METOO MOVEMENT WITH STANDUP COMEDIAN PODCASTERS
by
Daniel Russo
A Thesis Submitted in
Partial Fulfilment of the
Requirements for the Degree of
Master of Arts
in Media Studies
at
The University of Wisconsin-Milwaukee
May 2021
ii
ABSTRACT
SOCIAL MOVEMENT AND REACTION: THE JOE ROGAN EXPERIENCE AND MAKING
SENSE OF THE #METOO MOVEMENT WITH STANDUP COMEDIAN PODCASTERS
by
Daniel Russo
The University of Wisconsin-Milwaukee, 2021
Under the Supervision of Professor Xiaoxia Cao
This thesis explores standup comedian podcaster reactions to the #MeToo Movement
(2017-2020). The Joe Rogan Experience podcast is used as a database to explore commentary on
#MeToo from 12 standup comedian podcasters (SCPs). The exploration seeks to answer if and
how SCPs represent a dominant social group using discourse to pushback against, accept, or, at
the least, critically reflect on the #MeToo movement as it relates to appropriate sexual conduct
and appropriate reactions to inappropriate sexual conduct. With the understanding that frames
provide schema for making sense of issues, a rhetorical framing analysis was conducted to
looked at how standup comedian podcasters used rhetoric and techniques of argumentation
whichthrough repetition and patternultimately culminated in frames for understanding
#MeToo. Three subthemes of SCP discourse (discussions on the accused, on the accuser, and on
public reaction) and eight frames were found, all centering around the central SCP theme of
whether or not #MeToo went ‘too far’ as a social movement. The combination of frames mostly
represent a discursive backlash to #MeToo’s calls for action to listen, reflect and contribute to
change (Flood, 2019). These frames are summarized and then positioned within a discussion of
media influence and effects, leading to a conclusion that discursive backlash to #MeToo from
standup comedian podcasters may have led to similar resistance among their overwhelmingly
young adult male audiences
iii
TABLE OF CONTENTS
Introduction ...................................................................................................................................1
1. The #MeToo Movement ...........................................................................................................4
1.1. Origins and Scope of the Movement
1.2. Goals of the Movement
1.3. Reactions and Impact of the Movement
2. Social Movement and Backlash ..............................................................................................12
2.1. Methods of Discursive Backlash
2.2. Social Identity and Reaction
3. Culture, Media, and Influence ................................................................................................20
3.1. Culture, Stereotypes and Group Think
3.2. Media and Framing the Discussion
3.3. The Celebrity
3.4. Persuasion and Social Influence
3.5. The Standup Comedian Podcaster
3.5.1. The Comedian Appeal
3.5.2. Podcasting as Cultural Discourse
4. Methodology ...........................................................................................................................41
4.1. Research Questions
4.2. Discourse Analysis: Rhetorical Frame Analysis
4.3. Data Selection
4.3.1. Database: The Joe Rogan Experience (JRE) YouTube Catalog
4.3.2. JRE Clip Selection Process
iv
5. Results .....................................................................................................................................50
5.1. Discourse Structure
5.2. Rhetorical Frame Analysis: SCP framing of #MeToo
5.2.1. On the Accused
5.2.2. On the Accuser
5.2.3. On Public Reaction
5.3. Meta-Frame of Ignorance
6. Discussion ...............................................................................................................................85
6.1. #MeToo Acceptance or #MeToo Backlash?
6.2. The Role of Social Identity in Social Movement Reaction
6.3. Conclusion
6.4. Limitations
References .................................................................................................................................103
Appendices ................................................................................................................................113
Appendix A: #MeToo JRE SCP YouTube Clips Under One Million Views
Appendix B: Simplified Timeline of #MeToo Events (from October 2017 April 2020)
1
The Joe Rogan Experience and Making Sense of #MeToo with Standup Comedian
Podcasters
This study is interested in examining how American standup comedian podcasters came
to understand the #MeToo movement (late 2017 - early 2020), and it considers whether or not
their popular commentary can be labeled as acceptance or backlash to the movement. This
interest statement comes at the intersection of four rationalizations. First and foremost, standup
comedians play an important role in making sense of cultural phenomenon, for at least some of
the American public. In fact, 21
st
century humor scholars have been building on more than 50
years of discourse analysis, ethnography, experiments and philosophical research in comedy and
standup (Mintz, 1985; Bingham & Hernandez, 2009; Guenther, Radojcic & Mulligan, 2015).
They’ve found that American standup comedians, and American comedy more generally, can be
considered cultural forces, whether those forces are reinforcing or transforming the attitudes of
their audiences. The standup comedian as influencer, then, will remain a key aspect of this
study’s contextual framework.
Secondly, American standup comedians have been some of the highest profile celebrities
to be accused of sexual misconduct in the #MeToo Era, such as top-bill performers Aziz Ansari,
Bill Cosby, Chris D’Elia and Louis CK. This proximity to the accused, perhaps, helps further
explain the proliferation of standup comedian commentary on #MeToo. And, of course, the
popularity of these standup comedian commentators is why their prolific #MeToo commentary
matters.
Thirdly, the interest statement suggests a focus on standup comedians solely within the
podcast industry. This, in itself, is for two reasons. First, standup comedians are increasingly
crossing over to the podcast platform. This crossover is dynamic and may be for a variety of
2
reasons, such as increasing audience reach, experimenting with material for standup or other
performances, reflecting on current events within standup and general culture, bonding with
fellow standup comedians and other on-air guests, and most importantly, authenticating
themselves with their fans in a way that is less possible during their standup comedy or other
performances (Meserko, 2015; Symons, 2017). Secondly, the podcast platform has grown into a
valuable cultural industry. The number of listeners grow each year (104 million monthly
listeners; 68 million weekly listeners), and comedy podcasts in particular continue to maintain
their popularity as a top podcast genre (Nielsen, 2018; Edison Research, 2019). For example,
standup comedian Joe Rogan’s podcast, The Joe Rogan Experience, has over 10 million
YouTube subscribers. In fact, his episodes regularly receive more daily views than any prime-
time TV host seen on cable news programs like Fox News and MSNBC. Fox’s Sean Hannity
receives about 3.12 million nightly views and MSNBC’s Rachel Maddow 3.06 million nightly
views. Meanwhile, Joe Rogan’s episodes receive approximately 3.5 million views over the
course of a 24-hour cycle (Variety, 2019; Social Blade, 2020).
Fourthly, academic and mainstream media circles have known for decades that the on-
stage standup comedian has a place in American society as an amplifier of social criticism. Few
academic scholars, though, have paid close attention to the allure of the standup comedian while
they are off the stage.
1
Off-stage standup comedian discourse that we can consider published
material include podcasting speech, non-podcast interviews (like morning and late-night
TV/radio talk programs), and social media (especially Twitter and Instagram). This study
1
Stanford PhD candidate Becca Lewis (2019) is one academic who has considered comedian podcaster Joe Rogan
as part of an Alternative Influence Network (AIN). She sees the AIN as an informally centralized YouTube news
network. She has not explored Rogan’s actual discourse from his podcasts, but rather has connected him and many
of his guests as nodes within the AIN. Lewis (2019) sees the AIN as attractive and highly influential to young
individuals because the YouTube influencers frame their programs as an ‘authentic,’ ‘alternative’ and ‘rebellious
form of consuming news, and in direct opposition to the news narratives of traditional mainstream media.
3
emphasizes standup comedian podcasters because it seeks to represent those standup comedian
voices which seem particularly loudest within the burgeoning podcast world. The study seeks to
look at whether and how these popular voices accept or resist the #MeToo movement.
Moving on from rationalizations for research, this study sees that theories of social
psychology and rhetoric can provide a critical orientation for interpretive, qualitative analysis.
For example, it is likely that various social identities, and the individual’s attachment to those
identities, play a role in the standup comedian podcaster’s reaction to celebrity #MeToo
allegations. In general, issue-relevant social identities tend to play a major role in one’s response
to social phenomenon (Branscombe, 1998; Mansbridge and Shames, 2008). For the standup
comedian podcaster, we should specifically contextualize their #MeToo commentary with
appropriate understandings of how their gender, their comedian, and their celebrity identities
might play a role.
Below, then, is my research literature review, methodology, results and discussion of how
standup comedian podcasters made sense of the #MeToo Movement. Chapter 1 reviews #MeToo
and its impact. Chapter 2 highlights relevant social movement, backlash and identity scholarship.
Chapter 3 continues with an examination of media and its influential role in culture. It also turns
to the role of the celebrity standup comedian in American society and the 21
st
century emergence
of the standup comedian podcaster. After the literature review, original research methodology is
discussed in detail in Chapter 4, with a selection of primary texts for analysis. At the end of this
discussion, the reader should have a strong understanding of why it is socially and scientifically
relevant to research off-stage standup comedian discourse related to the #MeToo movement.
Chapter 5 then explores the findings from textual analysis, offering the central themes and
frames of standup comedian podcaster discourse on #MeToo. The thesis comes to a close in
4
Chapter 6, where the study enters a discussion exploring the implications of findings and the
relationship between social identity and social movement reactions.
CHAPTER 1: The #MeToo Movement
In order to garner a fruitful interpretative orientation for examining #MeToo commentary
and considering it as acceptance or backlash to the movement, this chapter attempts to
contextualize rhetorical analysis with media, academic, and popular understandings of #MeToo.
The #MeToo movement proved to be a relatively successful method of dissent and progressive
advocacy for the contemporary feminist movement in terms of momentarily popularizing the
discussion of appropriate sexual behavior. Victims brought to social media their stories of
experiencing sexual assault, sexual harassment and/or other varying forms of sexual misconduct.
Millions of people supported them. Many men lost their positions of power as a response to
revelations of their inappropriate sexual behavior, ranging from coercion and harassment to
assault and rape. However, as you will see in this chapter, little progress has been made in the
changing of popular opinion. Confusion remains on understandings of appropriate sexual
behavior and appropriate reactions to inappropriate sexual behavior.
1.1. Origins and Scope of the Movement
Scholars, journalists and activists have put forth varying origin stories and motivational
frames for the #MeToo movement and its offshoots. Humanities scholar Camille Gibson and
associates (2019) mapped a dynamic explanation for #MeToo’s historic cultural explosion,
starting with Tarana Burke’s original ‘Me Too’ activism on Myspace in 2006, which advocated
for victims to come forward under a “protective context of support” (p. 219). More than ten years
later, on October 15
th
, 2017, actress Alyssa Milano shared her experience of sexual violence on
Twitter and asked her followers to respond by commenting ‘Me Too’ or sharing a tweet with the
5
hashtag ‘#MeToo’, particularly if they also experienced sexual violence in any of its shapes and
forms.
According to CBS News (2017), Milano’s tweet received over 53,000 comments in 24
hours, and in 48 hours there were nearly one million tweets with ‘#MeToo’. Over the course of
one year, the hashtag would be used over 19 million times (Pew Research Center, 2019). The
message quickly spread beyond Twitter, too. Within 24 hours of Milano’s tweet, there were a
combined 12 million ‘Me Too’ Facebook posts, comments and reactions from approximately 4.7
million users. Lastly, a GQ survey (2018) found that 59% of American men aged 18-55, or
approximately 75 million men, were aware of the #MeToo movement by 2018. But these origins
and statistics do not answer why this message was able to spread far in popular culture and
media, overcoming the pitfalls of prior movements that failed to surface critical attention.
Beyond the social media origins, Gibson et al. (2019) argue that the celebrity accusations
were what seriously caught mainstream media’s attention, and that mainstream media helped
extend awareness of the Me Too movement beyond social media audiences. Powerful men
throughout America’s cultural industries were being accused of sexual assault or harassment by
women within and outside of Hollywood, and this made for sensational news. Aside from
Hollywood mogul-producer Harvey Weinstein’s fall from grace, the mistrial of America’s
charming father figure, Bill Cosby, as well as former president Donald Trump’s handling of his
sexual assault and harassment allegations amidst his rise to the presidency, resulted in activating
an already hyper-active online community to take justice into their own hands (Gibson et al.,
2019).
Increased funding by President Barack Obama for streamlining Title IX federal law,
which declares that “"no person in the United States shall, on the basis of sex, be excluded from
6
participation in, be denied the benefits of, or be subjected to discrimination under any education
program or activity receiving Federal financial assistance,” has also been shown to play a role in
increasing the public’s attention and desire to help sexually abused victims (ACLU, 2020).
Gibson et al. (2019) believe that this policy-change highly empowered women and increased
confidence in their speech. President Obama’s attention to Title IX policy also encouraged
institutional crackdowns on sexual assault in the workplace, rather than solely in educational
settings (Gibson et al., 2019).
Scholar Michelle Rodino-Colocino takes another approach when dissecting the #MeToo
movement, as she argues that the movement grew popular because it countered cruelty and
empowered people through empathy (2019). She argues that the use of social media in
movements like #MeToo grow popular because the platforms are seen as safe, digital spaces for
practicing transformative empathy (empathy consisting of listening and self-reflection) (Rodino-
Colocino, 2019).
2
1.2. Goals of the Movement
Whether the central force pushing #MeToo into the national spotlight was the digital safe
space, the celebrity allegations, or the increased awareness from revived Title IX funding,
Rodino-Colocino (2019) saw expression and transformative empathy as the central goals of the
#MeToo movement. Scholar Michael Flood (2019) refers to the movement’s goals similarly, and
further, he sees it as women demanding men to listen, to reflect, and to contribute to change.
Flood (2019) interprets men’s contributions to change as either adjusting their own perceivably
2
We can also take from Foucault’s and Massey’s ideas of the ‘third space’ to better understand why social media
became so liberating for those oppressed. They consider third spaces as a potential site for negotiating meaning and
providing alternative perspectives. Foucault and Massey today might argue that women and other victims have felt
oppressed and constrained in physical spaces of discourse, and for this reason, a migration to the virtual space of
Twitter became necessary to express themselves.
7
inappropriate sexual behavior or convincing peers to adjust theirs. Rodino-Colocino also stresses
#MeToo’s calls for action to bring people and their stories together, with the assumption that
“nothing [is] as powerful as knowing you’re not alone” (2019, p. 97). She also advocates for
shared expressions, like those encouraged by the MeToo hashtag, because increased agency
among voices online exposes “systems of oppression and privilege” (2019, p. 97). Lastly, she
argues that our critical dialogue should not only focus on persecuting individual actions, but
should also target and persecute the systematic problems in gender relations allowing it (Rodino-
Colocino, 2019).
In general, it can be difficult to come to a consensus as to what the true motivations and
goals of the #MeToo Movement are. As it grows, like with other social movements, the visions
and calls for actions may diverge from the visions of the movement’s initiator/s. This study, in
respect to the work of existing #MeToo scholarship, adopts Rodino-Colocino (2019) and Flood’s
(2019) interpretations of the #MeToo goals (or calls for action). In this sense, the original goal of
the #MeToo movement was to give women a safe space for expression and empathy. As the
movement developed, a second goal emerged, which asked men to listen, reflect and contribute
to change. In summary, Flood describes #MeToo calls for action as comprising:
Three key tasks. First, #MeToo asks men to listen to women, in order to
recognize men’s violence against women as common, serious, and wrong.
Second, #MeToo asks that men reflect on and change their own behavior and
everyday relations with women and other men. Third, #MeToo asks that men
contribute to social change, both by challenging other men and by contributing
to wider efforts to shift the systemic gender inequalities that form the
foundation of sexual harassment and abuse.
8
1.3. Reactions and Impacts of the Movement
While many scholars have pointed to the #MeToo movement’s effective communication
strategies for spreading awareness and seeking social change, Fileborn and Phillips (2019)
completed a contradictory case study analysis on #MeToo reactionary discourse from a few
American opinion leadersa handful of political commentators, editorial and op-ed columnists
from popular mass media outlets (2019). They found that while supporters of the #MeToo
movement have opened up the definition of sexual violence to include the “murky gray area”
experiences of victims (2019, p. 99), such as quid pro quo power exploitations and ignorant,
crude remarks contributing to a hostile or uncomfortable environment (Gibson et al., 2019),
some government agencies and opinion leaders continue to reinforce existing black-and-white
definitions of sexual violence, where “something either does or does not meet the criteria” (2019,
p. 102).
For example, Fileborn and Phillips (2019) suggest that popular journalist Caitlin
Flanagan’s disapproval of #MeToo allegations hides behind her stereotypical notions of sexual
violence. The stereotypical notion of sexual violence is one of a sudden and forceful assault,
especially by a stranger (Gibson et al., 2019). In this sense, Flanagan disapproves of the #MeToo
movement because many of the grey-area allegations she is made aware of do not meet the
criteria of sudden or forceful assault. Fileborn and Phillips (2019) also highlighted other
patterned counterclaims against #MeToo activists, noting the use of ‘witch hunt’ theory amongst
many opinion leaders and journalists. Here, victimhood shifts from the accuser to the accused,
resting the burden of proof almost exclusively on the alleged victim, while also shifting the
discourse to focus on the ‘unfair’ social and career repercussions of the accused men.
9
With the backlash commentary of some mainstream opinion leaders in mind, we may
also want to look at the responses of ordinary people to the movement. This may help better
gauge any tangible success, where success equals the average man taking the movement
seriously, listening, reflecting, and if necessary, adjusting perceptions and behavior.
Looking beyond mere awareness of the #MeToo movement (as noted in Section 1.1.), to
what extent has the movement significantly affected American attitudes and beliefs? In early
2018, Pew Research Center found that 50% of Americans think getting away with committing
sexual harassment/assault is a major problem in the country. Likewise, 46% of Americans think
women not being believed is major problem in the country. On the other hand, 34% of
Americans believe that there’s a major problem with employers firing accused men before
finding out all the facts. 31% of Americans believe that there’s a major problem with women
falsely claiming sexual harassment/assault.
These views fluctuate based on gender, political party and age. For instance, 55% of
women say that men getting away with sexual harassment/assault is a major problem, compared
to only 44% of men. Furthermore, 40% of men believe that allegations are less relevant if they
are from years ago, compared to about 20% of women. 51% of men said the #MeToo movement
had gone too far, compared to 36% of women. Political partisanship is an even larger indicator,
with 62% of Democrats and Democratic-leaning independents think that men getting away with
sexual assault/harassment is a major problem, compared to 33% of Republicans and Republican-
leaning independents. A poll conducted by Ipsos and NPR (2018) found that 75% of Republicans
also believe that the movement had gone too far, compared to 43% of independents and 21% of
Democrats. Furthermore, 60% of Democrats and Democrat-leaning independents believe that
women’s claims not being believed is a major problem, compared to only 28% of Republicans
10
and Republican-leaning independents (Pew Research Center, 2018). Overall, Democrat women
are the most concerned with instances of sexual harassment/assault, and Republican men are the
least concerned.
Regarding beliefs that may especially affect behavior, the NPR/Ipsos poll (2018) notes
that 56% of Republicans and 39% of Democrats find it difficult to know what is considered
sexual assault. Further, 65% of Republicans and 39% of Democrats find it difficult to know what
is considered sexual harassment. Likewise, Pew research (2018) found that 64% of Republicans
and 42% of Democrats feel that the increased focus on sexual harassment and assault has made it
harder for men to know how to interact with women in the workplace; this is especially true for
adults aged 65 and older, and the least true for those younger than 30.
In an effort to further remind readers that awareness and discussion of the #MeToo
movement does not equate to changes in hegemonic understandings of sexual inappropriateness,
gender studies scholar Michael Flood (2019) argues that:
If the task is to listen to and believe women, there are numerous forms of
resistance to this. Men may recognize only the bluntest forms of violence,
emphasize that harassment is perpetrated by a deviant minority, raise
concerns about false allegations, and protest that #MeToo has ‘gone too
far’(p. 287).
In this sense, awareness can lead to negative reactions seen through forms of resistance and
backlash. Kelly (2010) and Flood (2019) explain this resistance and backlash as a desire to
maintain male reputation, authority and impunity.
Beyond attempts to change attitudes and beliefs surrounding appropriate sexual behavior
and reaction, the #MeToo movement also sought a fairer justice system to hold sexual offenders
legally accountable. As a result, by August 2018, 32 lawmakers left office in relation to facing
accusations of sexual misconduct (Pew Research Center, 2018). Furthermore, Arizona,
11
California, Maryland, Tennessee, Vermont and Washington are among some of the American
states to place limits on nondisclosure agreements, improve testing of rape kits and extend the
statute of limitations “for victims who want to file civil lawsuits against their abusers” (Beitsch,
2018).
In summary, #MeToo has raised awareness about women’s issues regarding sexual
assault and harassment and has led to some policy changes. There are divisions on the overall
understanding and importance of the #MeToo Movement, though. These divisions generally
reflect political party, gender and age lines. Some states have made change at the government
level, many celebrities have been “canceled” or temporarily put on social hiatus, and there
remains cultural confusion on what constitutes sexual assault or harassment. Furthermore,
Americans remain uncertain about the appropriate judicial and cultural reaction to accusations
against men, especially high-status ones.
12
CHAPTER 2: Social Movement and Backlash
To begin contextualizing #MeToo and its reactionary discourse, social movement and
social identity theory acts as a good starting point. Social movement theory encompasses a wide
range of notions. When thinking of any socio-political movement, we may often imagine a sort
of collective resistance to power (in one of its many forms). Analyses of the underpinnings of
social movements are relevant and necessary, but it also remains necessary to analyze the
counter-movements posed against the initial social movement, too. This can otherwise be
referred to as a backlash (Mansbridge & Shames, 2008). A backlash movement is reactionary,
yet, it is equally as social as the initial movement, with both requiring what theorists refer to as a
critical mass (Mansbridge & Shames, 2008).
Critical mass theory simply argues that there must be a mass amount of people
advocating a position for that position to be taken seriously by a socio-political system (Krook,
2015). We may suppose, however, that a louder presence and voice can undermine the dominant
system only to a limited degree, and in doing so, may hurt the minority position more. According
to the theory of intrusiveness (Krook, 2015), minority positions are tolerableeven
dismissiblewhen the volume of minority voices are low; but, when the volume rises and
becomes more salient, the majority may become threatened, and as such, attempt to reaffirm
their dominance. At this point, the likelihood of a backlash becomes higher.
2.1. Methods of Discursive Backlash
There are a variety of threats that may manifest, or trigger, a social backlash, and there
are a variety of ways in which the backlash may be expressed. One of the central reactionary
expressions is to increase performances of power and persuasion; performances of power and
persuasion can be achieved through coercive or noncoercive means (Mansbridge and Shames,
13
2008). Here, power may refer to the capacity to maintain “preferences and interests causing, or
raising the probability of [desired] outcomes” (Mansbridge and Shames, 2008, p. 624). We can
refer to this as ‘power as capacity,’ though it may also be called ‘power-to’ or ‘power-over’
(Mansbridge and Shames, 2008).
For those who partake in backlash, there may be an emotional sensitivity around the
phenomenon stemming from threat and fear (Mansbridge and Shames, 2008). This can make it
difficult for the individual or the collective to distinguish between acts of harmful, coercive
persuasion and harmless, noncoercive persuasion. Coercive persuasion includes ridicule, stigma
and ostracism. Ferree (2004) refers to these forms of coercive power as tactics of ‘soft
repression.’ Mansbridge and Shames (2008) provides an example of this soft repression tactic
within the gendered power structures of the business world, noting that “men who make sexually
explicit comments and criticisms of the women with whom they work often succeed in regaining
some male privilege in the workplace” (p. 626).
Goss and Heaney (2010) note one other method of backlash: to identify and to take
advantages of the weaknesses in opponent’s narratives in order to justify any perceived
inequality. As an example, Goss and Heaney remind us that when feminist initiatives become
more salient, socially conservative media and politicians have tended to critique calls for gender
equality as equivalent to calls for the “dismissal of motherhood, devolution of marriage, and the
rejection of femininity” (2010, p. 30). This method of persuasion frames gender equality as
destructive to the ‘natural’ gender dichotomy necessary for a thriving human culture.
2.2. Social Identity and Reaction
Amidst the dynamic acceptance and resistance to social movements like #MeToo, social
identity theories offer valuable perspectives for understanding social movement and backlash.
14
Specifically, critical social identity theorists argue that negative reactions (attitudes or behaviors)
to social movements might be based on perceived threats to an individual’s social group, identity
and/or way of life (Hogg and Reid, 2006). Under this theoretical frame, gender identity would
presumably play one of the central roles in one’s meaning-making and reaction to the #MeToo
movement (a movement overwhelmingly targeting the behavior of men). This study focuses on
gender identity and its intersection with the celebrity and comedian identity. However, other
aspects of the social identity of an individual may influence reactions as well, but that is beyond
the scope of this study.
Amidst social movements like #MeToo that principally highlight relevant social
identities, negative reaction and polarization often occurs through forms of individual discourse
and behaviors that favor the individual’s ingroup (Koudenburg et al., 2019). Social movements
that highlight misconduct often result in fierce polarization and resistance from those social
groups exposed for their misconduct, and therefore, at risk of power denigration (Mansbridge &
Shames, 2008). Amidst the hostility and polarization of views both between and within social
groups, extreme positions may prosper and reinforce division (Moscovici, 1976). According to
Turner (1985), this is due to a motivation to distinguish oneself, or one’s ingroup, as both
positive and definitive.
According to social identity theory, when one’s social identity becomes salient, such as
amidst inter- or intragroup conflict, perceived group identity norms guide one’s attitudes and
behavior (Goldstein, Cialdini, & Griskevicius, 2008). When this happens, individuals may
become ‘depersonalized’ (Turner, 1985; Turner and Reynolds, 2012). Here, the individual
chooses, consciously or subconsciously, to interact as “members of the same social category,”
rather than as autonomous individuals (Koudenburg et al., 2019).
15
Koudenburg et al. (2019) further found that polarizing effects between and within social
categories are especially likely when a negative group norm is made salient, such as amidst the
circulation of sexual misconduct allegations by one group toward another. Salient negative
norms “urge people to take a stance in the debate” (Koudenburg et al., 2019, p. 152). Therefore,
negative perceptions coming from society-at-large will typically result in some heightened
sensitivity within the ingroup being perceived negatively. The social disapproval acts as a threat,
and thus, a stimulant for group reaction. Depending on the observed reactions coming from the
social group that an individual belongs to, and the individual’s attachment with that issue-
relevant group, the individual may choose to act with the group in accepting, negotiating with, or
resisting the identity threat.
In 1998, Scholar Nyla Branscombe explored more specifically how group attachment
may affect individual well-being amidst group threat. Through a case study between cis men and
women, Branscombe (1998) wanted to see if group attachment dictated the consequences on
individual well-being that may come from positive or negative social constructions and
understandings of one’s social identity group. She found that men who identified highly with
their social group made greater effort to justify controversial group behavior and fend off threats
coming from both within and outside the group (Branscombe, 1998). Further, she found that
efforts to fend off social group threats may also help in maintaining a positive group image, and
even, in legitimizing group superiority (Branscombe, 1998).
Men with lower attachment, in contrast, had “more difficulty justifying their group’s
privileges,” even choosing to “distance themselves from the in-group” (Branscombe, 1998, p.
181). While her research may not be generalizable for all social in-group/out-group relations, her
16
focus on the cis male and female social identity benefits this study’s research, exceptionally. She
notes that:
Structural disparities not only result in greater material wealth for one group
over another, but they also produce social institutions where dominant
group members are favored, are considered the norm or standard, and are
accorded greater value than members of non-dominant groups (1998, p.
167).
It is for this reason that we often see individuals applying social identity maintenance
strategies. Many dominant group members do not want to see their privileges thwarted, even
when they do not support the structural relations that allow for such privileges. High-status
group individuals may also have privileges that are so institutionalized that they assume these
privileges to be of normalcy, and therefore, struggle to cope with the social intrusions on one’s
reality and way of life (Branscombe, 1998; Hogg and Reid, 2006).
As follows, one central strategy for dominant group members is to “de-emphasize the
extent to which their group is advantaged, or emphasize the extent to which their group is
disadvantaged,” in order to disguise institutional, morally corrupt natures of their
power/dominance (Branscombe, 1998, p. 168). When individuals do not make attempts to de-
emphasize their group’s dominance, collective guilt may become salient, subsequently
highlighting an ‘unworthy’ nature to their privileges, and thus, decreasing perceptions of self and
well-being. As Branscombe (1998) notes, popular perceptions of one’s social identity/s play an
important role in individual perceptions of self and well-being; decreased perceptions of self and
well-being may, then, result in distancing oneself from their group.
Privileges, as Branscombe (1998) also notes, may become individually perceived as
unworthy when, “it is made salient that one’s group membership alone could be responsible for
17
the positive outcomes received” (p. 168). Group members who understand their dominance
might de-emphasize this privilege, because “thoughts of privileges may undermine personal
explanations for success” (Branscombe, 1998, p. 170). In this sense, an individual may choose
not to acknowledge the role of their social identity, playing up their personal qualities, such as
‘hard working,’ as explanations for their high-status longevity.
Dominant groups may also emphasize perceived disadvantage of their own group and
illegitimacy of any outgroup threats by “derogating the threatening out-group” (Branscombe,
1998, p. 181). For example, men frustrated with the #MeToo movement may quickly label those
involved as ‘snowflakes,’ ‘social justice warriors,’ or members of Cancel Culture. In some
conservative and alternative social networks, these terms have become common pejoratives to
undermine calls for change (Lewis, 2019).
Inoculation is one other strategy that individuals use to thwart off threats. Developed
from scientific vernacular regarding disease and vaccination, inoculation in the social
psychological sense refers to protecting attitudes from change amidst counter-attitudinal
influences (Pfau, Ivanov, Houston, Haigh, Sims, Gilchrist, Russell, Wigley, Eckstein & Richert,
2005). When exposed to counterattitudinal arguments in the form of direct or indirect attacks,
individuals will often examine the information and determine it as strong or weak. When the
opposing argument is perceived as weak, the individual will then seek out supporting
information and refutations to further strengthen their threatened position against the (weak)
counterargument and counterattitude. It becomes a systematic refutation of a specific
counterargument and counterattitudinal challenge (McGuire, 1961; Pfau et al., 2005).
In this sense, arguments and counterarguments play “pivotal roles in the process of
resistance” (Pfau et al., 2005, p. 415). Furthermore, an individual relies on interpersonal and
18
mediated discourse when attempting to resist counterattitudinal influence and strengthen
individual attitudes against oppositional threat (Pfau et al., 2005). As Pfau et al. (2005) suggest,
we may refer to these accessible and reliable discourses as an individual’s associative network.
Based on the results of Pfau et al.’s (2005) laboratory research, we can also comfortably say that
the strongeror, more connected—one’s associative network, the more difficult it should be to
change their attitudes.
Lastly, individuals in dominant groups may also yield to a “black sheep” line of
argumentation, suggesting that group members who behave grossly and negligently by no means
represent typical, acceptable group behavior. Acknowledgement of deviant group behavior may
reflect “attempts to maintain the in-group’s overall positive value” (Branscombe, 1998, p. 168;
Flood, 2019). Thinking about group-based privileges in a more alternative fashion may also help
encourage group pride and cohesion (alternative in the sense that an individual may highlight
“alternative positive dimensions” of their otherwise devalued group) (Branscombe, 1998, p.
170).
Cumulatively, research finds that for men, “thinking about privileges resulted in less
pride and attachment to their gender group,” and, “thinking about [male] disadvantages resulted
in higher self-esteem” (Branscombe, 1998, p. 173). Further, individuals in dominant groups may
use a variety of strategies to maintain pride and resist perceived threats to their identity group.
Regarding #MeToo and male sexual dominance, men may justify controversial sexual behavior,
dispel controversial sexual behavior as deviant from the group norm, de-emphasize ingroup
sexual advantages, or emphasize outgroup sexual advantages. They may also seek to derogate or
attack outgroup members and initiatives, in some cases inoculating oneself with outgroup talking
points in order to better prepare oneself for arguments against them. Conversely, especially for
19
those individuals with lower attachment to their male identity, they may also choose to distance
themselves from the group. Indeed, attachment to one’s relevant identify generally dictates how
they choose to respond to social phenomena. Attachment to social identity defines you as a
person and guides perceptions, understandings and framing of one’s reality (Branscombe, 1998;
Kuypers, 2010).
In conclusion, amidst social controversy surrounding a dominant group, attached
individuals will often make efforts to justify group action and strengthen group solidarity, and
unattached individuals will often make efforts to distance themselves from the group entirely.
These efforts take many shapes and forms, some of which were explained above. In regard to the
#MeToo phenomenon, Koudenburg (2019) and Branscombe’s (1998) findings help explain the
influx of male commentary discourse on the #MeToo movement. Those males with a platform,
such as comedian celebrity podcasters, may find themselves using discursive strategies to justify
or condone behavior, so as to support or separate themselves from the group.
20
CHAPTER 3: Culture, Media, and Influence
A conceptualization of culture, and some of its key components, helps if this study hopes
to adequately contextualize #MeToo-related standup comedian podcast discourse (SCP
discourse) within the contemporary pop culture and countercultural understandings of gender
relations and sexual appropriateness. This study takes from social cognitive theorists Anthony
Lyons and Yoshihisa Kashima (2001) to define culture as “a process of dynamic production and
reproduction of meanings,” where a shared culture equates—but never becomes fixedto
“shared understandings about the world and human’s place in it” (p. 373). I am developing this
definition of culture for the present study by replacing ‘shared understanding of humans’ place in
the world,’ with ‘shared understanding of a particular peoples’ place in the world.’ This
definition considers cultural relativism and the nationalistic and ethnocentric tendencies of
contemporary cultures and peoples. It also prefaces any further discussion of culture as mostly
within the American context, as the discourse analyzed will be of reactions from American
podcasters in regard to American #MeToo news. Further, in this definition of culture, discourse
acts a dynamic meaning-making instrument for the production and reproduction of shared
understanding (Lyons & Kashima, 2001). Moving on from culture as a dynamic meaning-
making process, or “culture-as-process” (Lyons and Kashima, 2001, p. 377), this review seeks to
further consider how culture is produced and reproduced. What role do stereotypes, or
generalizations play in the production and reproduction of culture, how might media play a role
in the process, and why does it matter for this thesis?
3.1. Culture, Stereotypes, and Group Think
When analyzing media discourse and determining reactions as stereotype-consistent (SC)
or stereotype-inconsistent (SI), we might first ask how and why stereotypes form in the first
21
place. For example, relevant to gender and #MeToo studies, Fileborn and Phillips speculate that
patriarchal gendered relations “structure our understandings of [sexually violent] behaviors”
(2019, p. 104). They argue that historical power dynamics of male entitlement and misogyny act
as the central source for why many women feel far more often “dissatisfied, if not victimized, in
the aftermath” of gray area sexual encounters (2019, p. 103). Harasty (1997) also found that
when discussing with a person or group of the same gender, the dialogue about the gender
outgroup tends to skew stereotypical.
Lyons and Kashima (2001) believe stereotypes are an example of cultural reproduction,
where stereotypes are “cultural knowledge,” or, “socially shared representations” of social
groups and social phenomenon (p. 373). D. Sperber (1996) similarly thought that stereotypes
exist because they are culturally relevant information, and, when this information is circulated, it
manages to find a culturally most probable form. This view of stereotypes as a standardization of
information, nonetheless a dynamic and unfixed process, falls in line with Richard Dawkin’s
(1989) meme theory, which took from Darwinian theory to suggest that the serial reproduction of
information eventually converges into a standardized view.
3
Indeed, from the cultural
evolutionary perspective, stereotypes act as memes, or units of information passed from one
person to another (Dawkins, 1989). This is because it requires less cognitive energy to recall
culturally standardized probabilities than it is to consider inconsistent information and
reformulate one’s attitudes.
What is especially important to note here is the relevancy of stereotypes to our
understandings of sexual assault and violence, and the ways in which these stereotypes persist.
3
We can further take from Stuart Hall’s (1973) decoding model to suggest that culturally relevant information
spreading throughout the culture carries with it dominant, negotiated, and resistant interpretations. The dominant
interpretation, then, would be seen as the standardized meme view that Dawkin (1989) refers to.
22
We see that people prefer stereotypes because they offer efficient information flow. What are the
implications of this, though? Reinforcing stereotypes of sexual violence would certainly deplete
#MeToo’s attempts to change hegemonic understandings. Further, related to group norms, the
stereotypical understanding of “man” and “woman” often results in naturalizing, or
universalizing, the men vs. women dichotomy. By reiterating normative appeals to a
‘prototypical’ man or woman in group spaces, it may be hard to allow for the acceptance of
feminist-friendly understandings of gender as socially constructed.
Cultural psychologists have similarly shown that repeated interactions with one’s social
group may lead to a “habitual exposure to a particular discourse style,” where epistemologies are
“internalized and reinforced” (Imai, Kanero and Masuda, 2016, p. 73). Others refer comparably
to this phenomenon as an instance where developing locally shared views leads to a perceived
validation of one’s position (Koudenburg, Greijdanus and Scheepers, 2019). Group members
implicitly or explicitly attempt to consensualize views on ingroup and outgroup norms
(Koudenburg et al., 2019). Increased interaction with one’s social category often leads to shared
identification of positive ingroup behaviors and negative outgroup behaviors (Koudenburg et al.,
2019).
If members of a social group are typically consuming media discourse that reinforces
their existing understandings of culture and thought (Feldman et al., 2014), then there may be
opposition to outgroup influences attempting to challenge such understandings (Imai et al.,
2016). The combination of media exposure, culture and thought within one’s social group can
often be expected to result in resistance to outgroup influences and could potentially shape
behavioral patterns so that they are in accordance with group norms and expectations (Imai et al.,
2016).
23
With the above understanding of media as cultural discourse, and with the understanding
of the relationship between language and culture as one of production and reproduction (i.e.,
language produces culture, culture produces language; and, language reproduces culture, culture
reproduces language; Imai et al., 2016), we can better see how media discourse might produce
and reproduce cultural stereotypes. In fact, with this understanding, we may also see how media
discourse generally influences public opinion and meaning making.
3.2. Media and Framing the Discussion
Humor is a central framing strategy for standup comedians, but other forms of media
certainly operate under more typical framing and commentary style. In both mediated and non-
mediated commentary, framing strategies are not exclusive to conscious decision-making, as
framing is an unavoidable, regularly unconscious aspect of human communication. They are
unavoidable because, as Guenther et al. (2015) state, frames “provide schema for making sense
of issues” (p. 217). In this way, frames are not only unavoidable in communication; they also are
unavoidable in thought and original sense-making (Kuypers, 2010). Therefore, frames can be
observed in many instances of message, including self-talk (i.e., thinking), monologue (i.e.,
lecturing, reporting, commentating, and performing standup comedyamong others), and two-
way conversation (i.e., casual talk, interview, and debateamong others).
As this present study seeks to examine commentary on the #MeToo movement, we can
further look at communication framing in social movements and social commentary. In terms of
social movements, a leader or representative of the movement will use frames “typically oriented
toward promoting a specific form of mobilization” (Guenther et al., 2015, p. 217; Fairhurst and
Sarr, 1996). In terms of social commentary, such as in news media or podcasting, a reporter or
commentator’s framing is typically oriented towards a promotion of a particular understanding or
24
attitude on the current event or issue being commented on (Scheufele, 1999). When looking at
framing strategies, we can see that the speaker employs certain rhetorical devices in attempting
to frame and normalize their sense-making.
According to Fairhurst and Sarr (1996), such rhetorical framing devices include analogy
and metaphor, story and myth, tradition and ritual, slogan and catchphrase, comparison and
contrast, and, lastly, spin and bias. According to Hallahan (1999), situations, attributes, choices,
actions, issues, responsibility, and news can all be framed in a particular way using the above
rhetorical devices. The framing then primes the listener or viewer to think about an issue in terms
of how it has been framed, or presented, to them (Hallahan, 1999).
These strategies are not exclusive from comedy; people can have humorous metaphors,
humorous stories, humorous catchphrases, etc. Comedians can, of course, use metaphors, stories,
catchphrases, etc. and other methods of framing without adding a humorous element. Indeed,
comedians, like all people, require these tools of framing. That a podcast host became famous as
a standup comedian does not dismiss the standup comedian podcaster from the principles of
framing, namely, that it is unavoidable in the nature of discourse. This seems especially true if
the standup comedian podcaster is choosing to present or comment on current events, like in
journalism and news, particularly those events with clear and significant political ramifications
(Scheufele, 1999).
When analyzing the discourse from standup comedian podcasters, this study is sure to
investigate instances of framing. This study will further attempt to interpret the frame’s role in
purposely or inadvertently persuading the audience to think about the event in a particular way,
or, in line with the views of mediated personalities. In keeping with the above views on framing,
25
the present literature review seeks to further review examples of framing strategies in
communication that can be used to present or comment on information, such as #MeToo news.
For example, when commenting on the latest celebrity allegations of sexual harassment,
the commentator may use comparison and contrast in presenting their opinions on the news.
Comparison and contrast can be used to spin a previously popular understanding of something.
Regarding #MeToo commentary, the commentator may compare the allegation to another
allegation in the news, or to a stereotypical view of sexual harassment, and then use that
comparison to approve of or dismiss the allegation.
The commentator might also use slogan and catchphrase as a persuasive way to sum up
their point in a memorable and perceivably logical manner. The use of slogan and catchphrases
are particularly helpful to audiences familiar with a community jargon. For example, if a
commentator learns of a new celebrity allegation of sexual harassment, and then the host reports
to the audience the details of the allegation, the host may then end his commentary by
proclaiming, “that’s another instance of Cancel Culture,” or, “wow, more social justice warrior
nonsense!” In these cases, the commentator appears to feel comfortable using these catchphrases
to sum up their opinion because their audience already understands the contextual meaning of
these phrases (Fairhurst and Sarr, 1996). Critics of social movements that aim at power figures
are particularly prone to using jargon such as Cancel Culture and ‘social justice warrior’ when
attempting to explain away social movement justification (Lewis, 2019).
Further, the commentator might use a story in reacting to #MeToo-related news. Stories,
while typically brought up as an anecdote, may serve as examples for making sense of broader
phenomena (Bigsby, Bigman and Gonzalez, 2019). Exemplification theory suggests that the
surfacing of exemplars can act as a schematic tool for interpreting, and then making broad
26
assumptions, about the events or phenomena under study (Zillmann, 1999). For instance,
regarding commentary on sexual misconduct accusations like those circulated in the #MeToo era
(2017-2020), highlighting a few exemplars of women dishonestly accusing men of sexual
misconduct may invite the public to generalize the information from those exemplars to other
sexual misconduct accusations in the #MeToo era. Zillmann refers to this phenomenon as
“judging the whole by some of its parts” (1999, p. 69). This may be because examples of
untruthful sexual misconduct allegations tend to be emotionally charged and easily accessible in
people’s mind. People tend to recall recent, easily accessible information to form judgement
(Bigsby et al., 2019; Sun, Krakow, John & Weaver, 2015; Zillmann, 1999). As a result, people
likely judge (or make sense of) other sexual misconduct allegations based upon the exemplars of
untruthful allegations, which leads them to question the motivations and truthfulness of other
sexual misconduct allegations. In conclusion, stories can serve as exemplars for broadcasters
publicly making sense of new events, and as such, as powerful frames for their audiences own
sense-making.
Lastly, causal frames may also influence people’s understandings of sexual misconduct
and #MeToo. Individuals can attribute negative behavior of others to external factors or internal
factors. In the case of sexual misconduct, one may blame external factors by claiming that “men
will be men,” or, “that’s just the way it is.” Alternatively, one may blame internal factors by
claiming sexual aggression is a personal decision within one’s control. Whether people attribute
the negative behavior of other individuals to internal or external factors partly depends on the
group identity of these individuals. According to the theory of attribution bias (Weiner, 2006),
people often attribute problems of in-group members to external factors (factors out of personal
control). Those same people may then attribute problems of out-group members to internal
27
factors (factors within personal control). For example, if an athlete on a New York baseball team
was confronted with news about an alcoholic teammate being accused of sexual harassment, he
may attribute his teammate’s behavior to external factors out of his control (i.e., he was an
alcoholic, and alcoholism is a disease that makes it hard for him to control his behavior). Now,
say that the NY baseball player was confronted with news about an alcoholic player on the rival
Boston team. Because of in-group/out-group problem-attribution bias, the NY player may blame
the Boston player’s alcoholism and sexual misconduct on personal factors completely within his
control. Through such logic, blame is taken away from the teammate, befallen to the unfortunate
human condition of mental illness and addiction, but blame is given to the rival, who should then
be held accountable. Weiner’s (2006) “theory of perceived responsibly and social motivation”
notes that the accountability or responsibility that one gives to an individual or group’s behavior
“lead[s] to corresponding treatment attributions, which then function as the basis for action (or
inaction)” (Sun et al., 2015, p. 4).
In this sense, someone who attributes their own group’s negative behavior to permanent
external factors (nature of man) might render the problem unsolvable, leading to a perception
that social action is not worthwhile or sensible. Meanwhile, someone who attributes their own
group’s negative behavior to internal factors (personal responsibility), or at least modifiable
external factors (social constructs), might be motivated towards “collective, participatory
behaviors aimed at pushing policy change and improving community well-being” (Sun et al.,
2015, p. 7). In conclusion, external attribution bias related to group members who were
“#MeToo’d” (i.e., accused of sexual misconduct allegations) may help other individuals within
the group stave off threats to their group identity. Internal attribution bias, on the other hand,
28
may motivate group individuals to confront the problem of male-female sexual misconduct with
possible solutions.
In summary, this section has helped in forming a critical analytical lens focused on
rhetoric, framing and persuasion. While the above rhetorical (public sense-making) devices and
their examples help conceptualize framing’s role in attempting to orient the audience towards a
particular understanding of a current event or issue, at best it is only a glimpse of the scholarship
on framing and rhetoric. However, this study does not see it fit to list and define every rhetorical
device imaginable. Moving on, the following section maps standup comedians and podcasters as
the framers of their commentary.
3.3. The Celebrity
Now that I have displayed some of the key aspects of how media and media personalities
can influence audience sense-making and attitudes, this study can now bring in the celebrity
element of media’s influence on audiences. If it has not yet been made clear how media
discourse can play a role in audience meaning-making processes, a review of potential celebrity
influence might further persuade. To begin, it should be understood that unless people have the
privilege of seeing their celebrity heroes in person, i.e., at some sort of public performance or
occurrence, the only way to access the celebrity is through mediated content (reality or fictional).
The celebrity appeal has been discussed as far back as 1956, on par with the rise of mass
media, generally. Sociologist C. Wright Mills famously proclaimed that “the professional
celebrity is the result of a society that makes a fetish out of competition” (1956, p. 74). A few
years later, historian Donnel Boorstin referred to the celebrity as a “person known for his or her
well-knownness,” or, a person known for being known (1961, p. 57). By 1972, journalist and
sociologist Franceso Alberoni was referring to celebrities as a powerless elite, due to their lack of
29
formal, institutional power. It remained clear that celebrities maintained social influence, but
there still was no overt, celebrity force creating institutional change.
Brown and Fraser (2003) examined celebrity appeal by comparing historical and modern
notions of hero. Successful leaders have traditionally been the cultural heroes, Brown and Fraser
note (2003); yet today, many heroes include entertainment celebrities. Therefore, we might
consider today’s celebrities as leaders, despite their lack of institutional leadership and power.
Still, institutionally powerful or not, celebrities can be serious champions of pro-social behaviors
by providing examples of how to think and act (Brown & Fraser, 2003). Examples of pro-social
behaviors may be provided by the entertainment celebrity through both their authentic (i.e.,
interviews) or fictitious (i.e., performative, acting) appearances.
While many entertainment celebrities have increased their advocacy efforts through non-
traditional platforms like social media, there is no certainty that a celebrity’s message will
influence or shape an individual’s attitudes or behaviors. An individual changing their attitudes
or behaviors to reflect the celebrity’s attitudes or behaviors tends to occur when the individual
feels a strong identification or attachment to the celebrity (Brown, 2015). As such, it is important
to review the processes of audience involvement with celebrities and how this predicates the
celebrity message’s persuasive efficacy.
3.4. Persuasion and Social Influence
While the appeal of a celebrity media persona can lead to source liking, it often takes
more than liking and favorability to be persuaded by the celebrity’s message. Brown (2015)
posits that the persuasive efficacy of the celebrity’s message relies on the processes of
involvement the audience has with the celebrity, and in relation, their level of attachment or
identification to the celebrity. Today, communication scholars believe that source-liking is only
30
at the base level of audience involvement with media persona, and that it takes much more than
liking to attach or identify with a celebrity media persona (Horton & Wohl, 1956; Brown &
Fraser, 2003; Brown, 2015).
Just like other forms of personal identification, celebrity identification operates on the
principles of social psychology. Socio-psychological theories of identification date as far back as
Freud (1922), who recalled identification as the earliest expression of an emotional tie with
another person. Laswell (1965) highlighted mass identifications, such as nationalistic and
ethnocentric identities. Burke (1969) believed identification occurred when one individual
perceived that they share the interests of another individual. Lastly, Brown (2015) believed that
individuals may identity with celebrities not because the celebrity seems similar to them, but
because the individual desires to be similar to the celebrity. In each definition, identification can
be seen as a critical function of social influence and change mediated through source-liking and
emotional tie (Jackson, 2008), which in themselves are mediated through criteria like nationality,
ethnicity, culture, and shared or desired personality attributes.
Modern celebrities maintain unique and loyal fanbases with supporters in the millions,
whether that fanbase is quantitatively measured through a million content subscribers, a million
content views, or a million content likes. Access to millions of supporters is not access to the
entire public sphere, but it can be enough to mobilize individuals and build social movement or
social backlash infrastructure (Thrall et al., 2008). Some celebrities hold much more social
influence than others.
Indeed, the rhetorical practices of the celebrityintended or otherwiseplay a role in
how influential their messages can be to audiences. Celebrities who engage in long-form
discussion and debate, such as in podcasting, are likely more persuasive on the related issue than
31
the celebrity who simply brings attention with a mere endorsement or statement of support
(Brown, 2015).
Other scholars see the entertainment value of the celebrity’s message equally as
important as the critical value of their discussion and debate. In 2008, political scientist David
Jackson highlighted what he saw as an increase in influential entertainment figures, stemming
from the “increasing mixture of entertainment and politics” (p. 72). Thrall et al. (2008) similarly
believed that modern celebrities are “central players in driving political messages home through
entertainment channels” (p. 377). Likewise, scholars Brown & Frasier (2003) highlight the
proliferation of entertainment media as a key mechanism for expanding the public figure’s—as
opposed to the public official’s—influence.
Lastly, as McGuire (2001) notes, one other strength of celebrity identification in
influencing the individual to change their attitudes and behaviors comes from the fact that the
celebrity who you incessantly follow will generally bring you more awareness to particular
social issues. In other words, a key mechanism of celebrity influence should be seen as the
availability of and exposure to issue-relevant information that comes with the celebrity’s
attention. By following your favorite celebrity, you may be exposed to information related to
current events, such as social movements.
While exposure to new information can influence individuals to shift or reinforce
attitudes and behaviors, the framing of such information may be equally as important to how
audience individuals choose to react. It could be the celebrity’s novel interpretation of old
information, rather than exposure to new information, that influences the audience member’s
perspective on the relevant cultural issue or phenomenon and how they choose to react to it.
Regardless of the information being new or old to the audience, the celebrity persona’s framing
32
of the information may shift or reinforce audience understandings of the relevant issue. As such,
I expect that the framing and rhetorical methods used by celebrity standup comedian podcasters
play an important role in how their audiences make sense of the #MeToo movement, especially
for the avid/fanatical factions of the audiences. While there may be a variety of factors leading to
the celebrity’s social influence on making sense of current events, such as their relation to
entertainment or merely their celebrity appeal, this study will largely focus on the factors of
framing and rhetoric. Some of the key methods of framing and rhetoric were spotlighted in the
Section 3.1.2.
3.5. The Standup Comedian Podcaster
If this study hopes to analyze celebrity responses to #MeToo, contextualized alongside
the backdrop of social movement and backlash theories, social identity theories, and media and
the celebrity’s role within, focusing on a celebrity subgroup and media platform might help with
sifting through the abundance of discourse. This study seeks to critically review the (celebrity)
standup comedian discourse coming out of the podcast industry, for a variety of reasons. For one,
although it may be easy to write off opinionated standup comedian podcasters as outlier or
alternative voices, the reality is that these podcasters draw in millions of listeners a week
worldwide (Nielsen, 2018). Because of the rise in standup comedian-hosted podcasting, this
study hopes to contribute to the recognition of standup comedian-hosted podcasts as a serious
force of cultural influence.
A proper definition of the standup comedian podcaster would help in understanding the
group of persons whose discourse I plan to analyze. A standup comedian podcaster is someone
who’s known as a standup comedian to the public, and someone who also hosts or appears on
podcasts frequently. For instance, Marc Maron has been performing standup in America since
33
the 1980s, and has since created a widely successful podcast, known as WTF w/ Marc Maron.
Likewise, Joe Rogan began hosting his podcast program, Joe Rogan Experience, around 2010;
he started his career as a standup comedian in the 1990s. Furthermore, Chris D’Elia, who began
standup around 2005, now hosts a podcast titled Congratulations with Chris D’Elia.
4
On top of
their widespread podcast success, the three American comedians listed above are typically seen
today, across America, performing standup at stadiums and arenas.
Standup comedians represent a special type of celebrity in that they become famous and
loved for their performative discourse. The popular transition of standup comedians to
podcasting shows that audiences desire the standup comedian’s voice whether performing on
stage or otherwise. Indeed, standup comedians are still public figure/celebrities when they are
off-stage, and we know that celebrities and public figures’ behaviors and opinions are consumed,
sought after, and held accountable (Brown, 2015; Symons, 2017). With this evolving
understanding of celebrity and celebrity discourse as influential, it would make sense that, today,
we see journalists, scholars, activists and other citizens increasingly calling attention to what
they perceive as inappropriate (i.e., culturally harmful) celebrity rhetoric.
3.5.1. The Comedian Appeal
On top of the general celebrity’s influence, standup comedians themselves have long
maintained scholarly and public respect for being critical social observers, or “conduits of the
sociological perspectives” (Bingham & Hernandez, 2009). Scholarly respect has been maintained
since at least 1985, when Lawrence Mintz published his article, “Standup Comedy as Social and
Cultural Mediation.” The American public has been aware of the standup comedian’s charm as
4
In June 2020, five women took to Twitter to share their individual experiences with D’Elia during their teenage
years. In each of their cases, they claim direct messages were exchanged in which D’Elia requested inappropriate
photos or sexual meetups. D’Elia’s allegations brought #MeToo and narratives of predatorial standup comedians
back into Twitter’s trending spotlight (LA Times, June 2020).
34
early as the 1800s, with monologists who performed solo humorous speeches during variety
programs like minstrel, vaudeville, and burlesque (Mintz, 1985). The monologist, today referred
to as the standup comedian, began gaining widespread popularity with performers like Jack
Benny and Frank Fay, who transitioned from the vaudeville scene. It was not until acts by
comedians like Mort Sahl, Lenny Bruce and Joan Rivers, however, that standup comedy truly
began testing the boundaries of public speech (Mintz, 1985). These comedians publicly offered
social views that were either fringe, taboo, frowned upon, or simply outrageous and a profitable
enough size of the American public found it entertaining.
The notion that comedians are critical social observers or, unconventional social
commentators (Feldman, 2007), remains apparent across many discourse mediums (standup,
Mintz, 1985; late night programs, Feldman, 2007; podcasts, Meserko, 2015 and Symons, 2017).
The comedian presents an inquiry in the form of humorous narrative or monologue, and it
typically culminates in a perspective that can encourage the audience to negotiate or reconsider
their own opinions on the relevant matter (Bingham & Hernandez, 2009). For example, in my
previous work on humor (Russo, 2020), I noted that in 2018, Indian standup comedian Vir Das
was performing in San Francisco and asked his audience, “What is a religion?”, proceeding to
suggest:
It’s a really old comic book. It’s a really old superhero story. Muslims,
Allah is your Batman. Christians, Jesus is your Superman. Single-hero
stories. But Hindus, we created the Avengers… There’re too many guys.
And nobody knows what the story is.
Here, Das asks a provocative question about the nature of religion, only to implode its sternness
by relating scriptures and gods to comic books and superheroes. The San Francisco audience
35
exploded in laughter, hinting at the success of humorous and satirical methods in criticizing
philosophical subject matters.
Indeed, sociologists of the 1980’s began asking about the inner workings of humor’s
appeal, why humor was able to transcend notions of acceptable speech, why many people were
quite moved by the comedic views and social criticisms offered, and most importantly, how
things people laugh at inform us about our culture. Sociologist Lawrence Mintz thought of the
humorous dialogue between performer and audience as a public affirmation, or examination, of
shared values. He believed that group laughter can serve as group affirmation, leading to a
fostered sense of community and mutual support (1985). In other words, the standup comedian
phenomenon is a group strategy for plural reflexivity.
Plural reflexivity refers to a phenomenon in which groups of people attempt to portray,
critique, or generally understand themselves. In the case of standup comedy, a group of people
relegate an orator to the stage whose dialogue receives live, collective feedback in the form of
positive or negative vocal reactions (Mintz, 1985; Bingham & Hernandez, 2009). But there are
also instances in standup comedy where group affirmation and mutual understanding is not the
goal for the performer or audience.
Sometimes, people who choose to listen to a standup comedian make that choice because
they are taking part in the “ritual violation of taboos,” in which the comedian offers “staged
antagonism” (Mintz, 1985). This staged antagonism is possible, according to humor theorists,
because the comedian is granted a “comedic license” from the audience (Mintz, 1985, p. 79;
Bingham & Hernandez, 2009). According to these theorists, for whom I find myself in
agreement with, the comedic license has historically granted the standup comedian permission to
deviate from socially acceptable thoughts and behaviors (Bingham & Hernandez, 2009). It has
36
been shown that some audience members laugh and enjoy the comedic performance because the
standup comedian acts as a “negative exemplar” (Mintz, 1985, p. 74; Nabi, Moyer-Guise and
Byrnes, 2007). In this case, the negative exemplar deviates from acceptable behavior, but the
audience member is not necessarily in favor of the comedian’s reflection. Rather, the audience
member may just be laughing as a form of ridicule or pity. Again, in this case, the standup
comedian is ‘funny’ because of absurdity and undesirable nature of their character (Nabi, Moyer-
Guise & Byrnes, 2007). The audience member’s laughter here, as Nabi, Moyer-Guise and Byrne
(2007) note, is likely the result of cognitive incongruency or surprise. In the same audience, we
may have people who are laughing out of shock or ridicule, while also having people who are
laughing out of appreciation for, and affirmation of, the comedian’s deviation.
Journalism scholar Lauren Feldman further explored the role of the comedian in the
realm of late-night television. She examined audiences and late-night comedy discourse, such as
from The Daily Show, and found that late-night comedy programs can act as an alternative, or at
least a supplement, to traditional news. She was interested in the phenomenon surrounding a
growing youth culture in which comedy news programs offered “politics, personal expression
and entertainment all fused together” (Feldman, 2007, p. 408). While she was mostly focused on
the journalistic differences between TV’s traditional news and The Daily Show, I believe it is
appropriate to also consider comedian-hosted podcasting as an alternative source for news, or, as
a supplement for making sense of news. For Feldman, these alternatives rise within our culture
because people cringe at the “illusion of objectivity” that traditional news attempts to create
(2007, p. 409). Similarly, for Bloom & Bloom (1979), humorous mediated discourse can act as
an attack on the status quo reality, by attending to “instances of failure in human behavior and
institutions” in a comedic, or mocking, fashion (p. 33). Indeed, many public speakers use humor
37
during their monologue or conversation in order to ridicule a position, or to undermine the
position’s credibility and legitimacy (Guenther, Radojcic & Mulligan, 2015). Furthermore, the
phenomenon of humor-based criticism exists in the late night TV realm, too. For example, in the
June 25, 2020 episode of The Daily Show, Trevor Noah opened his program with commentary on
the COVID-19 pandemic. At one point, he states:
Much of America has treated the coronavirus the same way we treat our
bodies in the winter. We are always like, ‘Yeah, I know it’s not looking
good right now, but, when the summer comes, I promise you everything’s
going to be in shape!’ And then the summer came, and things were still not
looking good, and people are like, ‘Yeah, screw it. I’m still going to the
beach.
Humor scholars have debated the political intentions of the modern standup comedian,
with some researchers noting that the comedian who attacks dominant ideology is not always
doing so from a liberal or progressive standpoint. As Gillota (2015) notes, “the cultural
critic/outsider approach relies on a willful turning away from or ignoring of the countless
routines and performers that use humor to reinforce conservative, dominant or regressive
ideology” (p. 104). This is important to note when the persuasive standup comedian takes the
stage or booth, as “the majority of these individuals are white and male, and white masculinity,
in a traditionally racist and patriarchal culture, often serves to rhetorically universalize a subject”
(p. 107). In this sense, there should be cause for concern that the discourse of the white, male
standup comedian may help in universalizing hegemonic gender relations and in universalizing
#MeToo as a movement to look down upon.
In attacking perceived failures of behavior and institution, the comedianregardless of
medium—attempts to relate to or shift the audience’s perception of a phenomenon. If this is not
38
the case, they at least attempt to get their audiences to consider a different perspective (Guenther,
Radojcic & Mulligan, 2015). In this sense, the comedian is sought after for contesting
conventional understandings. Humor can then be seen as an unconventional framing strategy
used to diminish the claims of oppositional stances.
Tying these notions back to the celebrity and persuasion, many Americans enjoy
celebrity opinions on current events. Humor and entertainment give many standup comedians
celebrity status in America. As standup comedians are already appreciated for their
unconventional social commentary, the rise to celebrity stardom makes their commentary sought
after even more. Thus, in theory, we should expect that many Americans will enjoy celebrity
standup comedians’ opinions on current events. This helps explain the popularity of standup
comedian-hosted podcasts, where the standup comedian is much less likely to operate from a
purely comedic point of view (Meserko, 2015; Symons, 2017).
In summary, just as when standup comedians are performing on stage, or comedian hosts
are performing on television, when standup comedian podcasters discuss current events, they are
framing the discussion in a certain way. This is true whether in monologue or in conversation
with a co-host or guest on their program. In other words, they are presenting information about
the current event in a way that primes the audience to also think about the event within that
frame. This is often not intentional, rather, it’s an unavoidable element of human
communication. However, regardless of intent, framing may have lasting effects on audiences
(Fairhurst and Sarr, 1996). Therefore, communication scholars should continue looking at the
framing used in standup comedian podcast discourse.
3.5.2. Podcasting as Cultural Discourse
39
On top of contextualizing the celebrity standup comedian podcaster in today’s culture, it
seems necessary to further contextualize the podcast medium within popular culture, as well.
Indeed, podcast listenership in America has continued to steadily rise, now at 24% of the U.S.
population (68 million people) listening to a podcast at least once per week (Infinite Dial, 2020).
In late 2018, Nielsen marketing research found that there were over 16 million “avid” fans of
podcasts in the U.S., or, 16 million people with a podcast interest level of 6 or 7 on a 7-point
scale. So, how can we understand the phenomenon of podcasting? Borrowing from Jarret (2009),
this study considers podcast discourse as broadcast talk, which is a form of broadcasted
conversation often heard on radio. Jarret (2009) also finds podcasts serve as a “site for the
mediation of public expression and deliberation” (p. 131). In other words, podcasters deliberately
use the podcast medium to broadcast their expressions and opinions to the public. Indeed, unlike
traditional media personalities, we can say more certainly that most podcaster hosts, like other
alternative media creators, have more control of their expressions and framing agenda than do
traditional media personalities, given the alternative creator’s characteristic lack of an owner to
report to or hold their language accountable.
Furthermore, as conversation-discourse analyst Ian Hutchby (2003) notes, broadcast talk
not only “displays a close relationship with the structures and patterns of ordinary [casual]
conversation,” but also, “is produced for the benefit of an overhearing audience… oriented
toward the fact that it should be hearable by non-co-present persons” (p. 440). What Hutchby is
suggesting here is that podcast talk achieves some of its popular success in part due to the
dueling natures of both private and public talk associated with the medium. Podcast
conversational discourse is ordinary (appearing as authentic or non-performative), sociable, and
accessible. Hutchby (2003) further notes that podcast and broadcast talk is both “context-shaped
40
and context-renewing” (p. 441). In other words, podcast talk is shaped by other contexts within
the public sphere, such as historical and current events, but also, podcast talk renews such
contexts, maintaining their relevancy through broadcasted discourse. This leads discourse
analysts with the desire to investigate “the ways the participants [host or guest], in their means of
organizing their turns at talk, display for one another (and hence for the analyst too) their
understanding and sense of what is going on at any given moment” (Hutchby, 2003, p. 442).
41
CHAPTER 4: Methodology
In critical reviews of standup performance, it is easy to rule the performer’s rhetoric as
jokingly irreverent. Today, with many standup comedians increasingly setting aside more time
for authenticating themselves on the podcast airwaves, the standup comedian’s dialogue can no
longer be thought as merely comedic. Indeed, comedian-on-comedian podcast interviews
maintain millions of views and subscribers (Nielsen, 2018). Their ability to offer personal
expressions and opinions, while rejecting ideas of objective news and reality, has led to die-hard
followings (i.e., avid fans, fanatics) (Feldman, 2007; Nielsen, 2018). This popularity increases
the necessity to analyze the rhetoric of standup comedian podcasters. Like other celebrities, they
are channels of ideological influence for millions of listeners worldwide. Therefore, this study
seeks to answer a variety of questions (see following section) related to how standup comedian
podcasters reacted to #MeToo. By analyzing standup comedian podcaster discourse (SCP
discourse), I hope to offer possible answers to these questions and allow for the consideration
that standup comedians are contributing either positively or negatively to the movement, to
feminist-friendly ideas of appropriate sexual behavior, and to feminist-friendly ideas of
appropriate cultural reactions to inappropriate sexual behavior.
4.1. Research Questions
1. How did standup comedian podcasters frame and discuss #MeToo as a phenomenon?
2. Have they accepted #MeToo calls for action (i.e., listen, reflect, adapt) or have they
challenged them (i.e., resist, backlash)?
3. How might SCP reactions be influenced or shaped by their sex/gender, celebrity, and/or
standup comedian identities?
42
4.2. Discourse analysis: Rhetorical framing analysis
This study operates from a discourse analytical and rhetorical framing perspective. Why
is discourse analysis a valuable method in the social sciences and humanities? Let’s consider
critical discourse moments. Critical discourse moments are critical because the moment prompts
widespread social and cultural examination of meaning and values related to a phenomenon
(Zelizer, 1992). If we consider sexual misconductand its relationship to gender and poweras
a phenomenon, we can further consider the Me-Too Movement as a critical discourse moment
that prompted widespread social and cultural examination of this phenomenon. This study takes
from Baxter and Braithwaite (2008) to define discourse as “a cultural system of meaning that
circulates among a group’s members” (p. 350). As a qualitative discourse analyst, one of my jobs
would then be to “delineate the possible meanings embedded in a given media text…revealing its
hidden ideological content” (Hutchby, 2003, p. 439).
This study further takes from Carvalho (2008) for analytical framework guidance.
Carvalho uses a form of critical discourse analysis that focuses on textual and contextual
analysis. The framework, in the form of questions, helped provide a central catalog to store
results from analyzing SCP discourse. For each clip or moment of discourse that this study seeks
to analyze, the analytical framework begins with a layout and structure of the discourse medium
(podcast)who is talking and what form of organization is there for mediating discourse? Then,
the analysis moves to the objects/themes of discourse (#MeToo, power and sexual conduct).
After this, the objective would be to describe the actors of the discoursewho does the discourse
mention and how are these actors represented? Actors, here, can be “both subjectsthey do
thingsand objects—they are talked about” (Carvalho, 2008, p. 168). After the layout, object
and actors are clearly detailed, it’s appropriate to move into the language, grammar, and rhetoric
43
of the discourse. Here, the objective is to emphasize discursive strategies used to convey
ideological standpoints. To make any cases for the ideological standpoints of standup comedian
podcasters, the discourse analyst must understand that ideology is “embedded in the selection
and representation of objects and actors, and in the language and discursive strategies employed
in a text.” (Carvalho, 2008, p. 171). As such, “the analyst has to learn to identify ideological
standpoints from subtle mechanisms and device” (Carvalho, 2008, p. 170-71).
Linguistic and rhetorical analysis of text is typically crucial for the step of identifying
discursive mechanisms and devices. An incisive thesis in discourse analysis requires paying
close attention to discursive strategies, concepts, vocabulary, metaphors, and “other rhetorical
figures and persuasive devices employed in the text” (van Dijk, 1988; Carvalho, 2008, p. 168;
Kuypers, 2010). This study’s literature review provided some examples for these discursive
strategies in the Section 3.2. The linguistic analytical methods should also not be confused with
analysis of pragmatics, semantics, and syntax, which are of less interest in critical discourse
analysis (Carvalho, 2008). Finally, I stand firmly by the decree that discourse analysts offer a
fundamental perspective to the scientific community. As Carvalho makes clear, “it is important
to make ideologies manifest because they involve fundamental motivations and justifications for
keeping or changing a certain status quo” (2008, p. 171). And as Storm Villadsen made clear
recently at her 2018 keynote presentation on rhetoric, analysts should evaluate “reactions to
social justice issues…because they are public morality in the making,” circulating in a “climate
increasingly characterized by partisanship and eristic.”
I refer to this discourse analysis as a rhetorical framing analysis as well, in the sense that
it seeks to explore the rhetorical framing strategies of the SCP discourse in order to answer its
central research questions. Kuypers (2010) describes rhetorical framing analysis as contingent
44
upon “allow[ing] the rhetors being studied to express themselves in their own terminology and
context as fully as possible” (p. 294), and further, as critical in nature. In this sense, as a framing
analyst focused on rhetoric, I must give room for the standup comedian podcaster’s subjective
expression to be heard objectively. Then, the analysis can move to its critical nature, where
criticisms are backed by existing rhetorical and social scientific theory, and the incorporation of
other perspectives (Kuypers, 2010). As Kuyper further notes, “Ultimately…those operating from
within this paradigm look for how news frames act to affect the political consciousness of news
audiences,” where the critic should be asking, “How do language choices invite us to understand
an issue or event?” (2010, p. 298).
4.3. Data Selection
As previously stated, this study does not attempt to analyze all standup comedian
celebrity discourse related to the #MeToo movement. Indeed, by narrowing my data collection
down to podcast discourse, I may not be able to generalize my findings to an entire celebrity
group’s reaction to the #MeToo phenomenon. This study does maintain the intention, though, to
critically highlight some of the most popular standup comedian voices with the understanding
that podcasts are a rising platform for them and their audiences.
The statistics of their popularity illuminates the importance of critical review. According
to Backtracks Podcast Analytics, as of May 1
st
, 2020, Joe Rogan Experience is the most popular
podcast in the world. The list does not operate on total listenership history, rather, it operates on
a ‘top trending’ algorithm. Other standup comedian-hosted podcasts on Backtracks’ consistently
updated Top 250 list include Duncan Trussell Family Hour (#35), 2 Bears 1 Cave with Tom
Segura & Bert Kreischer (#68), Monday Morning Podcast (Bill Burr, #102), Your Mom’s House
with Christine P. and Tom Segura (#138), WTF with Marc Maron (#145), Congratulations with
45
Chris D’Elia (#164), Good For You (Whitney Cummings, #169), This Past Weekend w/ Theo
Von (#201), The Church of What’s Happening Now: With Joey Coco Diaz (#207), The All New
Dennis Miller Option (#213), and The Dollop with Dave Anthony and Gareth Reynolds (#247)
(Backtracks Podcast Analytics, May 2020).
Overall, #MeToo discourse coming out of celebrity standup comedian-hosted podcasts
seems particularly relevant. The #MeToo movement as a cultural phenomenon has notably
targeted celebrities, and, in some of the highest profile cases, celebrity standup comedians. There
have been several top-ticket, stadium touring standup comedians who have been “#MeToo’d,”
namely, Bill Cosby, Louis CK, Aziz Ansari and Chris D’Elia. Apparently, this made for a critical
discourse moment within the standup comedian-hosted podcast community.
4.3.1. Database: The Joe Rogan Experience’s YouTube Catalog
As mentioned, The Joe Rogan Experience (JRE), a podcast hosted by standup comedian
Joe Rogan, maintains not only the status of most-listened-to standup comedian-hosted podcast,
but also, in various charts at any given time, the most-listened-to podcast in general, regardless
of genre. Rogan has always been ahead of the curve in the podcast industry. As early as 2003, he
began livestreaming conversations between him and his standup comedian friends in the green
room of various Los Angeles standup venues, especially the historic Comedy Store. By late
2009, Rogan and his producer transitioned into a makeshift home studio, with comedian Ari
Shaffir as the first ever guest of the official JRE podcast. While Rogan has stayed committed to
conversations with LA comic buddies, his podcast soon became a place for people of various
professions and relations to Rogan to have long-form, open-ended discussions. By 2016, JRE
was reaching as many as 16 million monthly downloads on its central video platform, YouTube
(ONE37pm, 2019).
46
By late 2017, during the height of #MeToo, other SCPs were frequent guests of the JRE,
providing viewers and researchers a large database to explore SCP takes on the movement.
Therefore, this study sees analysis of JRE discourse as appropriate for generally understanding
how SCPs have discussed #MeToo. Of the twelve other standup comedian podcasters listed in
Backtracks’ Top 250 Podcasts, ten of them have appeared on Joe Rogan’s podcast. There are
also many popular standup comedian podcasters not listed in the Top 250 chart, but that maintain
loyal followings (high subscription count and video views). Some of these comedians and their
programs include Jim Norton (Jim and Sam Show), Norm Macdonald (Norm Macdonald Live),
Doug Stanhope (The Doug Stanhope Podcast), Neal Brennan (How Neal Feel), Joe List and
Marc Normand (Tuesdays with Stories!). Each of these standup comedians have also appeared on
Joe Rogan Experience. Therefore, this method of selecting discourse solely from JRE should
successfully highlight the loudest standup comedian podcast voices.
There is further relevance in analyzing JRE discourse. For instance, a survey of about
1000 podcast listeners found that JRE was the most listened-to podcast, that 71% of JRE
listeners were male, and that the average age of JRE listeners was 24 years old (Media Monitors,
2020). Based on the popularity of JRE for young adult males, the podcast provides an excellent
opportunity to critically examine celebrity comedian reactions. Young adult male exposure to
JRE #MeToo reactions may impact not only their beliefs and attitudes regarding appropriate
sexual relations, but also their own behaviors in such relations.
The rise of Rogan as an influential figure became further solidified through his latest
media strategy. Starting in January 2021, JRE moved exclusively to Spotify, with Rogan signing
a $100 million contractthe largest in podcast history. Before the transition to Spotify, Rogan
released his video episodes on YouTube and audio episodes on platforms such as Apple
47
Podcasts, Google Podcasts, and his personal website, podcasts.joerogan.net. Episodes have since
been removed from Apple, Google, and all other platforms, but an archive remained on the
official YouTube channel, PowerfulJRE, until December 30, 2020. Episodes are free on Spotify,
like they have been elsewhere since he first began production in 2009. Interview segment clips
are still posted to the YouTube channel, a practice that has been in place since at least 2017. This
is presumably to advertise the full episodes and highlight the moments that Rogan’s producer
(Jamie Vernon) feel are most memorable or worthwhile for audiences.
4.3.2. JRE Clip Selection Process
Because of the large catalog of JRE #MeToo clip discourse offered on YouTube, and the
lack of access to segment-clips on any other platform, this study feels the platform serves as an
appropriate medium for analysis. Full episodes, which are available on Spotify, typically range
anywhere between 1.5 and 3 hours long. Reviewing multi-hour interviews for potential moments
of discussion on #MeToo would add significant research time and limit the number of comedians
that can be feasibly reviewed. YouTube clips, then, serve as the most appropriate content for
multi-text analysis.
On top of this, when compared to Spotify, Apple, and Google, YouTube is the platform
most similar to a social network. This is important to consider, and provides a reason for fixed
attention on YouTube discourse, if we accept that social networks tend user’s toward
reinforcement of media selectivity and subsequent attitude reinforcement (through algorithmic
processes such as recommendations based on subscriptions and likes, or group processes such
as commenting, discussion, and sharing) (Feldman et al., 2014).
In regard to selecting the most appropriate JRE YouTube clips for analysis, I should first
note that comedian commentary on #MeToo appears to be generally popular on YouTube, and
48
more specifically, JRE is the most frequent comedian commentary platform to come up in
#MeToo YouTube searches. Indeed, when a user searches “#MeToo” on YouTube
5
,
6
,
7
(with a
filter for most viewed videos from top-to-bottom), twelve of the top 50 videos are of comedian
commentary on the #MeToo movement. Five of those twelve are specifically of SCP
commentary. Further, three of those five SCP clips are from JRE. The three JRE clips are from
full-length episodes of Joe Rogan interviewing standup comedians Erik Griffin, Bill Maher (now
the host of Real Time w/ Bill Maher on HBO, but career began in standup), and Neal Brennan
(also the co-creator of The Chappelle Show), respectively.
The three JRE interview clips found in the top 50 “#MeToo” YouTube titles may offer
some insight into SCP responses to #MeToo, but it still does not capture enough of the most
popular SCP voices. When searching exclusively for “Joe Rogan #MeToo” or “#MeToo Joe
Rogan,” there is a whole new pool of selectable JRE clips. For purposes of social relevance, this
study chooses to examine the 12 most popular (most viewed) clips. I do not limit analysis to a
“Top 10” because two additional clips are added for contextual reasons: One clip adds a second
female comedian perspective (Whitney Cummings; clip #4); A second clip from Neal Brennan’s
Dec. 14 interview is also included to ensure his fuller #MeToo perspective was given.
5
As of August 2
nd
, 2020.
6
Results on YouTube automatically adjusted to also include titles without the hashtag, i.e., with “MeToo” rather
than “#MeToo.
7
It is important to consider algorithmic effects. When clicking on even just one YouTube video, the algorithm may
take effect and drastically alter results, pushing “similar” videos to the top of the list. When searching on YouTube, I
made sure to use a virtual private network (VPN) and searched without a signed-in YouTube/Google account. I also
restarted my browser and connected to a different VPN before each new search. This ensured that recommendation
algorithms took minimal effect.
49
Below is the list, ordered chronologically by clip release date to capture any evolution in thought
from the host, Joe Rogan, and any reoccurring guests. The list includes discourse from Rogan and
ten other popular American standup comedians.
8
,
9
1. “Joe Rogan on Louis CK,” featuring Iliza Shlesinger (~1.84 million views
as of August 2020; published Nov 14, 2017).
2. “Joe Rogan on Potential #MeToo Backlash,” featuring Neal Brennan
(~1.06 million; Dec 14, 2017)
3. “Joe Rogan Neal Brennan Gives His Take on Louis CK,” featuring Neal
Brennan (~1.04 million; Dec 14, 2017)
4. “Joe Rogan on the Aziz Ansari Story,” featuring Whitney Cummings
(~869,000; Jan 23, 2018).
5. “Joe Rogan - #MeToo Has Become a Witch Hunt,” featuring Erik Griffin
(~1.74 million; June 4, 2018).
6. “Joe Rogan Everybody Knew About Harvey Weinstein,” featuring Joey
Diaz (~2.05 million; July 4, 2018).
7. “Joe Rogan - Sexual Harassment in the Workplace,” featuring Ari Shaffir
(~1.1 million; Oct 21, 2018).
8. “Bill Burr GOES OFF on Outrage Culture,” featuring Bill Burr (~5.86
million; Dec 20, 2018).
9. “Joe Rogan on Weak Men and Harvey Weinstein, featuring Andrew
Schultz (~1.64 million; March 14, 2019).
10. “Joe Rogan The Power Hot Women Have Over Ugly Men,” featuring Ron
White (~2.9 million; March 19, 2019).
11. “No, It’s Not ‘All Men’,” featuring Iliza Shlesinger (~2.4 million; Dec 16,
2019).
12. “Bill Maher on Louis C.K. and the #metoo Movement,” featuring Bill
Maher (~1.3 million; Jan 17, 2020).
8
There are many other clips excluded from analysis that have provoking titles. For feasibility purposes and time
constraints, I chose to analyze the most viewed #MeToo standup comedian commentary clips from JRE. Future
research might do well to review the JRE’s lesser viewed clips on #MeToo (ranging from 150k to 1.5 million
views). See Appendix A for list. Analysis of these and other less popular clips may allow for contriving a more
holistic understanding of Rogan’s public views on #MeToo, and would widen the sample of standup comedians who
have shared their #MeToo views on Rogan’s podcast. I suggest maintaining the chronological order of analysis, to
best explore the evolution of Rogan and his reoccurring guest’s opinions.
9
Erik Griffin, Joey Diaz and Ari Shaffir are the only three POC standup comedian perspectives that I could find
from the JRE database relevant to #MeToo commentary. Whitney Cummings and Iliza Shlesinger represent the two
female standup comedian perspectives. Nikki Glasser is one other female standup comedian who has discussed
#MeToo on JRE. Her clip was left out of analysis due to low view count and my own time constraints.
50
CHAPTER 5: Results
The goal of this research was to analyze reactions to #MeToo, an ongoing discursive,
cultural phenomenon. More specifically, the goal of this research was to analyze reactions to
#MeToo accusations or movement discourse supporting those #MeToo accusations. At the
height of the #MeToo era (October 2017 2019), we can safely say there was plenty of
commentary and reaction in the media, and more generally, in public discourse. As a critical
discourse moment, #MeToo renewed the debate of appropriate sexual conduct and appropriate
handling of inappropriate sexual conduct. Sexual misconduct allegations and their handlings
became an exigence that spurred reaction and dispute. Reaction, here, does not necessarily
constitute a negative sentiment. This study simply uses the notion of reaction as an action that is
contingent on a previous action, or in other words, a response to a stimulus.
In the instance of discourse, the speech-reaction is contingent upon the previous speech-
act. That is, the person or group discursively reacting is compelled to speak because of (or, in
response to) a previous person or group’s speech-act. We can consider the words of sexual
misconduct accusers (and their supporter’s words) the original, #MeToo movement speech-acts.
We can then consider commentary on these words the reaction. If we were to look at this from
another angle, we might say that the original speech-act of an accuser is itself a reaction to
perceiving an experience of sexual misconduct. This is true, but let’s not confuse what kind of
reaction this study is looking at. To reiterate, we are looking at a discursive reaction to a
discursive act; a speech-reaction to a speech-act. In this sense, a reaction is not necessarily
reactionary (in the politically or ideologically resistant sense).
Finally, this thesis hopes to examine #MeToo reactions and make sense of it, keeping in
mind the question of whether or not the reactor’s commentary to #MeToo should be considered a
51
discursive backlash or a discursive attempt to accept #MeToo’s calls for action (listen, reflect,
change). When a given reactor to the #MeToo movement offers negative commentary on a
media platform (i.e., for an audience), there may be better argument for calling their commentary
a discursive backlash, or at the least, as having the potential to contribute to a backlash
(Mansbridge and Shames, 2008).
5.1. Discourse Structure and Themes
Between late 2017 and early 2020, SCPs discussed the #MeToo movement on many
occasions, with the most viewed discussions airing on The Joe Rogan Experience. Thematic
analysis of transcripts from the twelve most popular JRE #MeToo conversations reveals that the
discourse typically revolved around whether or not the #MeToo movement went ‘too far’, or,
whether or not reactions to a specific, high-profile #MeToo case went ‘too far.’ More
specifically, each clip centered on whether some sexually violent actor deserves the criminal
liability, career jeopardization, and/or social excommunication that they have received at the
behest of legal teams, employers, and/or #MeToo activists. In other words, the JRE discussions
tended to center around whether sexually violent actors deserve to be ‘cancelled’ (i.e., having
their professional careers and personal lives tarnished due to their sexual behavior). This is their
discursive holy grail when suggesting that “#MeToo has gone too far,” and it appears to be their
frame of mind when confronted with new #MeToo allegations to comment on. Here, victimhood
shifts from the accuser to the accused. If the accused gets ostracized without due process, they
become the victims of #MeToo, of Cancel Culture. In doing so, popular discussion shifts from
celebrating #MeToo to condemning it as hasty and misguided. The comedians are not alone in
their belief; 51% of men and 36% of women in the U.S. believed that the movement had gone
too far (Pew Research Center, 2018). The comedians are also not alone in their confusion over
52
what deserved to be called sexual assault or harassment, or further, what legal or social
punishments are deserved. In another poll, 56% of Republicans and 39% of Democrats found it
difficult to know what is considered sexual assault (Ipsos, 2018).
Interpretive analysis of clip transcripts further showed three central themes, or topics, that
the SCPs discussed as a way to respond to their broader question of whether or not the
movement went too far: 1. On the accused/perpetrator (and predatorial men in general); 2. On the
accuser/victim (and the plight of women in general); and 3. On the public reactions to the
accusation/s. The three themes can be summarized as follows: 1. Discussions on the accused
explored the nature of sexual predators, men more generally, and whether or not the person
accused of predatorial sexual behavior deserves social and legal repercussion, and to what
degree; 2. Discussions on the accuser explored the motives of their accusations, the validity of
the motives and/or accusations, and the nature of women’s struggle in the sexual sphere; 3.
Discussions on the public reactions to #MeToo accusations explored the nature of social justice
and activism, of the legal system, and whether or not such social and legal reactions are
appropriate relative to the accusation and/or conviction.
A rhetorical frame analysis of these three themes answers the questions of whether and
how the standup comedian podcasters aggressively resisted #MeToo calls for action. Along the
way, it explores in what ways the accused, the accuser, and the public reactions were framed,
what framing strategies were used, and how various frames compete, contradict, or complement
each other. After responding to inquiries such as these, the study can then move into critical
discussion of the relationship between SCP reactions, social identity, and social movement
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backlash.
10
For example, what socio-political standpoints might their reactions reveal? In other
words, how do their reactions, if at all, address power in sexual relations or a desire to maintain
or reform sexual relations?
At face valuethat is, based merely on the titles of each of the SCP #MeToo clipsthe
SCP response to #MeToo is clear: The movement went too far. Take for example, the JRE clip
titles “#MeToo Has Become a Witch Hunt”, “Joe Rogan on the Downside of #MeToo”, “The
Louis CK Backlash was Disingenuous”, and “Joe Rogan The Problem with Believing All
Victims.” If the study were to stop the analytical digging here, it might conclude that Joe Rogan
thought #MeToo went too far, and that he and his SCP friends took part in a discursive resistance
to the movement on his podcast. After a more rigorous thematic and framing analysis of the text
transcripts, though, this study reveals a more nuanced perspective, as suggested by my detailed
analysis in the next section.
5.2. Rhetorical Framing Analysis: Standup Comedian Podcaster Framing of #MeToo
As noted in Section 3.2, the central idea behind framing is about making certain thoughts,
information and feelings more salient than others in news or commentary discourses on current
events. It does not need to be a conscious decision for the framing to influence the listener.
Regardless of intent, the ideas that are made more salient by media (for example, accused as
victims of Cancel Culture) can affect public perception of what the current event or phenomenon
is about. The perception can, in turn, influence people’s own attitudes about the phenomenon,
and perhaps, their own behaviors related to that phenomenon. This is important if we consider
that most JRE listeners are young men in the prime of their dating lives. In the analysis below,
10
Before reading the remainder of this results section, please consider reviewing the simplified timeline of #MeToo
moments found at the end of this paper in the appendix (Gibson et al., 2019; Nicolaou & Smith, 2019). It may help
further contextualize certain details of the JRE conversations that are reviewed.
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this study ties the framing strategies emphasized in the literature review to the three SCP
#MeToo discourse themes in order to explain how those themes were framed. Upon completion
of the analysis, a discussion will take place exploring the role of social identities and groups in
SCP framing of the movement.
5.2.1. On the Accused
SCP discourse created a sense for the audience that when talking about an accused male
celebrity’s #MeToo case, the relationship that the accused celebrity has to the commentator
matters. That is, at least for the standup comedian podcaster, the relationship between themselves
and the accused seems to guide their sense-making of the case and their framing of that case for
their audience. Further, the discourse constructs a frame of reality that too many men have
become victims of #MeToo, undeservingly losing their careers and status. We can call this the
Male Victim frame. Lastly, the discussion of accused men creates a sense that men have a natural
(i.e., evolutionary) predisposition to predatorial and violent sexual behavior, which is called an
external attribution frame. These attribution, or causal, frames, as noted in Section 3.2, typically
are used not to justify predatorial actions but to attempt to explain their origin or causality. The
discussion below further details each of the above-mentioned frames on the accused, perpetrator,
and the (naturally) predatorial man.
Modesty frame: The accused (comedian or friend) as deserving of respect
Regarding the notion that the relationship between the standup comedian podcaster and
the accused man guides the podcaster’s commentary, the texts reveal that standup comedians
need to have each other’s backs (i.e., be respectful and take care of each other). This maxim
especially guides the standup comedian podcaster’s commentary on fellow standup comedian
Louis CK’s #MeToo case. As noted in the simplified #MeToo timeline (see Appendix B for a
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more detailed explanation of standup comedian #MeToo allegations)
11
, CK faced public
backlash and career ostracism for coercing women into allowing him to masturbate in their
presence. For comedian podcasters like Iliza Shlesinger, Joe Rogan, Neal Brennan and Joey
Diaz, when confronted with the opportunity to ostracize CK or to provide any insightful details
to the public on his life, the comedians tend to appeal to cultural mores of loyalty and
reservation, as opposed to what they consider appeals to hostility and gossip.
For Rogan, specifically, who claims to not know CK well or have insights into his
personal life, there is a desire to maintain a level of respect for the fellow comedian, whether that
comedian is a friend or not. Shlesinger similarly proclaims that she doesn’t want to spread hate
towards CK out of respect, and that she doesn’t “want to be part of that story just for the sake of
it.” Rogan agrees and takes the commitment to modesty a step further, suggesting that even if he
did know CK or have insights on his life that may be worthwhile for the sake of public
knowledge, he “would never throw him under the bus…that’s just the way it is, there is no other
way around it.” He uses his close friendship with comedian Joey Diaz to exemplify this
suggestion: “If Joey Diaz did something f*cked up, and people wanted me to comment—first of
all, I would never say anything bad, no matter what Joey Diaz did.”
Here, then, we see that one of the central frames for discussing the accused/perpetrator
was that regardless of the accused’s behavior, ridiculing someone publicly is morally
reprehensible (Modesty frame). The SCP belief in respect and modesty became a frame of mind
for them when taking in new #MeToo stories/accusations, especially if the accused was a friend
or colleague. In order to convey this Modesty frame, SCPs like Rogan, Shlesinger, Brennan and
Diaz used the framing strategies of comparison, exemplification and traditional appeal.
11
Please see Appendix B for a chronological list of #MeToo events and further details on the #MeToo allegations of
standup comedians Bill Cosby, Louis CK and Aziz Ansari.
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Comparison and exemplification operated together, in the sense that Rogan compared the subject
story of talking about Louis CK’s sexual behavior to a personal story about Joey Diaz, where the
personal story served as an exemplar for how to react to the subject story (Zillmann, 1999).
Rogan used the hypothetical story of not ridiculing his friend Joey Diaz if he ever committed a
violent act in order to explain that he similarly will not ridicule C.K. Secondly, in ascribing that
“that’s just the way it is,” Rogan frames his decision as based on a moral principle which he
cannot break. Fairhurst and Sarr (1996) note this rationale as a powerful framing strategy in
which the rhetor appeals to tradition or cultural mores to persuasively explain their behavior. We
can generally relate this back to the #MeToo movement to suggest that at least some of the SCPs
make sense of #MeToo in terms of respect versus hostility towards the accused men.
Male Victim frame: The accused as victims of Cancel Culture
One month after Rogan’s November 2017 discussion with Shlesinger, he invited on
standup comedian Neal Brennan. In their conversation, Rogan makes the argument that there are
both honest and dishonest women who accuse men of sexual misconduct, and that “it’s
devasting” when men’s lives are ruined after not doing anything wrong. Here, Rogan and his
comedian podcaster guests tend to highlight those cases where, to them, the man is undeserving
of accusation and ostracism. Louis CK again becomes the basis for #MeToo commentary in this
conversation, with CK being represented as someone who was undeserving of the public outcry
and the “cancellation” from Netflix and other cultural industry platforms. Rogan and Brennan
make the claim that CK was perhaps someone swept into a #MeToo “ripple effect,” where
because of the outrage that erupted from the extreme #MeToo cases like Harvey Weinstein’s or
Bill Cosby’s, anything else related to sexual misconduct, whether rape, harassment or coercion,
becomes fodder for public cancellation of the celebrity.
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Brennan and Rogan further suggest in their December 2018 conversation that former
NBC journalist Matt Lauer is another person underserving of cancellation, amidst allegations
that he coerced subordinate staffers to have sex with him in his office. To both podcasters, the
actions of CK and Lauer are much less severe and much less deserving of ostracism than accused
men like Weinstein or Cosby, whose actions were more explicitly criminal under legal
definition. Indeed, to Rogan, CK’s actions were “nothing like Cosby,” rather, they were just
“gross,” “weird,” and “pathetic.” Rogan even suggests that CK acknowledges his own gross
behavior to such an extent that he is a “prisoner” of his past actions: “He’s like, I am a prisoner
to some shit that I used to do.” Here, Rogan makes CK a victim of his own actions, suggesting
that CK is hard on himself and that his reflection on his behavior is paramount to justice for the
real victims. Rogan and Brennan make these claims that CK’s actions haunt his memory, and
that “he’s not a bad person,” despite repeatedly stating sentiments like, “I don’t know him very
well,” and, “[I] don’t know what really happened.”
By June 2018, Rogan and his standup comedian podcaster guests began doubling down
on their claims that Weinstein and Cosby’s actions are the worst of the #MeToo era, and that the
murkier cases like those of comedians CK and Ansari deserve much more nuanced consideration
of case details before making judgement. “The most egregious case is obviously Cosby…it’s
horrible...that’s the worst version of it,” says Rogan, regarding the deplorable and overt sexual
misconduct clearly seen in his case. On the other hand, Rogan also agrees with comedian guest
Erik Griffin when he suggests that Ansari’s case is merely “just about him not being a
gentleman.” Rogan similarly proclaims that, “She [the accuser] was just grossed out by it and
decided to go after him.” Here, he hits on the line of thought that some women are out to “take
down” any men who make them feel uncomfortable. This notion will be more rigorously
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explored in this study’s next section, “On the accuser.” For now, it is important to note that
Ansari and CK are often bundled together by the JRE standup comedian podcaster, as
representatives of those #MeToo cases where men got wrongly attacked by the public.
In Rogan’s July 2018 discussion with friend and fellow standup comedian podcaster Joey
Diaz, other actors and personalities, such as comedian Tom Sizemore, comedian Chris
Hardwick, and radio host Garrison Keillor, are similarly represented as men who got
“#MeToo’d” unfairly. Sizemore, accused of molesting an 11 year old in the early 2000s, is
specifically represented by Diaz as someone whose battle with drug addiction makes him
unaccountable to his past behaviors. To Diaz, Sizemore was “known as a heroin addict” in the
2000s, and as such, his behavior can be explained away as happening during a dark time in his
life: “That guy has been a junkie for 2000 years…All of the sudden, girl comes up, ‘yeah he
molested me on a movie set when I was 11,’ That’s great and dandy, dog, but you can’t ruin
somebody’s life now.” It’s likely Diaz isn’t alone in this view. Remember, as noted in the
literature review, a Pew study found that 40% of men and 20% of women believe allegations are
less relevant if they are from years ago (Pew Research Center, 2018).
Ultimately, Diaz is victimizing Sizemore as underserving of public scrutiny, shifting the
blame onto the true victim and representing her as irrational and vengeful (this representation of
the accused will be further explored in the next section). Diaz, further, worries about getting
#MeToo’d himself: “If you want to come at me for sucking my d*ck in 2002, when we were
both doing blow [cocaine], go ahead!...But I want to see footage.” Again, Diaz tries to argue that
past actions, especially when driven by drug abuse, should not result in cancellation, especially
without evidence.
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In the most recent JRE standup comedian podcaster discussion of #MeToo (January
2020), Rogan talks with Bill Maher, standup comedian and host of HBO’s political talk show,
Real Time with Bill Maher. A large proportion of the clip focuses on the plight of CK. Regarding
the idea that CK could come out in public and defend himself against “lies”, Maher says that
“What’s unfair is that he cannot say it…If you engage and defend yourself and correct the
record, then you make it worse.” Rogan agrees, saying, “They’ll come at you harder.” Here,
Maher and Rogan are presumably referring to the #MeToo activists in the media, whether social
media or traditional news commentary.
In summary, then, one of the central frames for discussing the accused/perpetrator was
through the lens of victimization and Cancel Culture (Male Victim frame). SCP discourse
constructed a frame of reality that too many men have become victims of #MeToo,
undeservingly losing their careers and status at the behest of hasty online judgement. In order to
frame the accused/perpetrator in such a light, SCPs used the framing strategies of comparison
and contrast, external attributions, buzzwords, and exemplification. By comparing C.K. and
Ansari’s cases to Weinstein and Cosby, SCPs make the behavior of CK and Ansari seem less
negative and consequential, leading to a conclusion that they deserve less scrutiny and social
repercussion. As a result, CK and Ansari are considered victims of #MeToo and Cancel Culture,
given the heavy scrutiny and repercussions they have face.
Another central framing strategy for instilling the Male Victim frame was through
external attribution strategies. External attribution strategies will be further explored in the
following section, but it is notable now for assisting, or complimenting, the Male Victim Frame.
For instance, Joey Diaz sees that he, Sizemore, and others in similar positions should not be
persecuted for actions that took place under the influence of drugs many years ago. Instead of
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personal responsibility, Diaz argues to an amiable Rogan that drug useand the personal and
social violence that can come from it—is to be blamed as an environmental factor out of one’s
control (White, 1990; Sun et al., 2015).
Lastly, through repeated emphasis on examples of the accused as victims of #MeToo
(i.e., as getting ‘#MeToo’d), SCPs took part in a resistance to interpretations of #MeToo as a
time for feminist hope and justice in gender relations. This resistance manifested in an
exemplification effect where examples of the accused as victims of deceit became the central
focus for understanding #MeToo as a phenomenon. In this sense, SCP discourse on #MeToo
potentially cued audiences to similarly think of #MeToo as an overwhelmingly misguided
movement motivated by vengeful or petty women. Relatedly, references to Cancel Culture
arguably serve as a buzzword or ideograph for the SCP’s audience (Fairhurst and Sarr, 1996;
McGee, 1980), eliciting familiar feelings of disdain for hasty, unreasonable online activists
(Lewis, 2019).
This analysis has so far discussed how the standup comedian podcasters frames
themselves as respectful and unwilling to talk negatively about friends or colleagues accused of
sexual misconduct. It has also discussed how the standup comedian podcaster often frames
accused men as the unjust victims of #MeToo Cancel Culture. Now, the study can turn to the
standup comedian podcaster’s framing of the predatorial man’s actions as either natural to their
male condition or a product of their environment (causal frame).
Causal frame: The predator-perpetrator as naturally male and/or poorly nurtured
By December of 2017, Rogan and his guests began offering explanations for the
predatorial behavior of accused men. In a sense, it soon became one of the central frames on The
Joe Rogan Experience for SCPs talking about #MeToo. Why do sexual assaults, harassment, and
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coercions take place? This is the implicit, or explicit, question of causality behind the dominant
SCP framing of #MeToo as a phenomenon resulting from male’s predatorial (natural or
environmental) condition. As natural and environmental conditions are seen as external factors
influencing individual behavior, reference to such conditions as an explanation for perpetuated
sexual violence against women serves as an external causal attribution frame. In other instances,
SCPs engaged in internal causal attribution, like when emphasizing personal agency or
responsibility, but such framing happened less often.
In the earliest instance of this framing, Rogan sees that men who get perpetually rejected
by women tend to generally associate women with negative feelings, and as such, those men
“become more bitter” and sexually aggressive, overtime. When talking with Brennan on
December 14, 2018, Rogan brings in the metaphor that “men look at women like they’re trying
to score on a team.” Brennan responds with his own metaphor about how the relationship
between men and women is like the relationship between America and Saudi Arabia: Americans
get angry at Saudi Arabians because “they won’t give us the f*cking oil! They don’t want to give
it to you. But that doesn’t mean their shitty.” He goes on to make the connection to women: “She
probably didn’t want [sex], but it makes guysit hurts their feelings—and it makes them crazy.”
Rogan then responds by explaining that “it deals with these evolutionary mechanisms that are
designed to make sure we bread,” to which Brennan agrees. The two reasonsthat males
become bitter and sexually violent over time due to female rejection over the same time
(environmental attribution), and that through natural evolution males have treated females as
opponents or objects to conquertogether serve as external causal frames for making sense of
the phenomenon of aggressive male behavior.
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Similar to the notion of “conquering” women, the SCPs on Rogan’s program also frame
#MeToo as a problem related to male’s conquest for power. Why do people like power? To the
podcasters, it’s natural that power-hungry people like Harvey Weinstein have existed and will
continue to exist; people want power and control and the capacity to do what they please. The
argument further goes that certain people, for whatever reason, feed on their power cravings: “If
you like power, why do you like that power? What are you getting out of that power…? You’re
getting p*ssy. That’s what you’re getting” (Rogan). Comedian Andrew Schultz responds that,
“It’s not even about the p*ssy. It’s about power.” Therefore, according to Rogan and Schultz at
least, men want to physically abuse women not because they want them sexually, but because
they want to exhibit power for power’s sake (power-as-capacity; Mansbridge and Shames, 2008).
Other examples of external causal attribution of predatorial behavior come from Rogan’s
separate conversations with comedians Brennan, Shlesinger, Cummings and Shaffir about sexual
misconduct in the workplace environment. To all five of them, the present state of the work
environment fails to constrain predatorial behavior. For Cummings, sexual abuses of power in
the workplace won’t stop or go away “until dating people you work with is illegal.” Further,
when Rogan says that the workplace “becomes your entire eco-system,” Brennan agrees and
suggests that it’s one of the only places to meet people, and as such, there is bound to be sexual
tension in the environment.
In a later conversation with comedian Ari Shaffir in October 2018, Rogan builds off the
eco-system argument: “The real sexism, especially for women, is having to work with a bunch of
people who are trying to f*ck you all time.” Here, Rogan suggests a nature of barbarism in many
men; they cannot turn off their sexual fervor and in turn they may revert to predatorial behavior,
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especially when they originally do not get what they want. He goes on to also blame the time and
space of the work environment:
You think about how many hours are in a day. You have 24 hours, 8 of them
you’re sleeping. Most of your day is at work. So, your life is not with your
spouse…you’re interacting with [opposite sex colleagues] in a disproportionate
way.
Comedian Whitney Cummings contrasts this, seeing sexual misconduct not only as the product
of workplace environment or men’s natural need/desire for conquest but also as the product of
biological nature of male perception and emotional intelligence. Cummings, citing studies and a
research documentary film project she’s a part of, believes that men on average are anatomically
less able than women to read emotional cues on faces:
Men are designed to…see movement and to hunt…You’re not designed to sort
of read, like, oh, is she frustrated or angry?....A lot of guys can’t understand
that there’s a discrepancy between what I’m saying and how I’m saying it.
Regardless of the environment of the workplace or the biology of men, the arguments fall
in line with Rogan’s rationale that men and women have a difficult time working together
because of (biologically or culturally) evolutionary traits revolving around sex. In other words,
the standup comedian podcasters normalize predatorial behavior as an effect of evolution. Or, in
Ari Shaffir’s words: “We’re monkeys.” Principally, Cummings, Rogan, Brennan and Shaffir
each argue that due to a “natural” sexual tension between males and females when they are in the
same space for long periods of time, the existing dominant structure of workplace
environmentsone in which males and females coalesceneeds to be dramatically altered if
society wants to see less sexual violence in workplaces.
In the above instances, standup comedian podcasters are making ontological claims about
the male sex toas Section 3.2. anticipatesargue that sexual misconduct, while morally
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deplorably, will remain unavoidable in society as part of the human condition. It is a frame that
attributes the cause of sexual misconducts to external factors (i.e., natural or environmental
factors outside of the male sex’s control; White, 1990). Unfortunately, as Sun et al. (2015) and
Weiner (2006) note, repetitive externalization of problematic male group behavior in
interpersonal or public discourse can also tend towards rendering the problem of sexual
misconduct perceivably unsolvable, and thus, unworthy of critical attention. On top of this, when
external factors are perceived to be the greatest cause for cruelty or violence, the perceived
proper punishment or repercussions for such actions tend to drop in severity. This relates to the
SCP’s broader question of whether or not #MeToo went too far because someone who blames
sexually inappropriate behaviors on external factors may also more likely believe that punishing,
or ‘cancelling,’ men accused of sexual misconduct is unfair.
Ultimately, while the standup comedian podcasters spend much time explaining the
reason for predatorial male behavior, they acknowledge the difficulty of coming up with a
solution(s). One solution, according to Rogan, is that men need to stop being “bitches.” At this
point, then, Rogan shifts to internal attribution. He sees rapists and impulsively violent men as
“weak” and “insecure,” and that the antidote to men being “bitches” is “to be a strong man.”
With his previous framing of the problem highlighting his ontological beliefs about the male
sex’s desire for sexual conquest, and with his solution highlighting his ontological beliefs about
men as a gender needing to be emotionally strong and secure, there appears a contradiction in
that Rogan is attributing external causes to sexual misconduct by way of naturalizing male sex’s
predatorial behavior, while also attributing personal causes by way of blaming the weak and
insecurebut malleablecharacters of predatorial men. As White (1990) notes though,
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sometimes neither “internal [n]or external causes [can] be sufficient alone,” rather, it’s possible
“they interact in the production of effect” (p. 15).
5.2.2. On the Accuser
The second theme that emerged from transcript analysis focused on the (female) accuser.
In this theme, two frames emerged. In the first frame, discussion on women who accused men of
sexual misconduct in the #MeToo era created a sense for the JRE audience that despite important
victories for many women who suffered from sexual violence, too many women in the #MeToo
era have been deceptive and vengeful. The SCP discourse here constructed a frame of reality that
many alleged victim’s deserve higher suspicion and scrutiny. We can call this the Scrutiny
frame. Contrasting this critical frame though, the podcasters can also be seen framing women as
undeservedly suffering from a vulnerability and plight of life owing to the predatorial behavior
of men and existing hegemonic understandings of appropriate sexual conduct. We can call this
the Empathy frame.
Scrutiny frame: The accusers as vengeful, deceptive, and deserving of suspicion
The first noteworthy frame of the SCP’s discussion on sexual misconduct accusers, the
Scrutiny frame, regards the notion that some accusers of sexual misconduct are deceptive and
vengeful, and therefore, new allegations must be heavily scrutinized. Once again, SCPs are seen
interpreting #MeToo through the articulation of rare examplescredible or otherwiseof
female deception and vengeance. Exemplification, as previously noted, potentially creates a
distorted understanding of current events for both the people sharing the examples and the people
consuming them (Bigsby et al., 2019; Zillmann, 1999).
Comedian Aziz Ansari’s case, as well as a number of college campus cases, became the
basis for Rogan’s speculation of deceptive women in gender relations (see Appendix B for more
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detail on Ansari’s #MeToo case). In the previous section, this study noted that comedian Erik
Griffin sees Ansari’s behavior as a matter of being perverted and ungentlemanly, but not
deserving of scrutinization to the point of cancellation. Rogan agrees with this sentiment, but
takes it further in his discussion with comedian Whitney Cummings, turning the spotlight onto
his perceptions of the accuser’s cruel behavior.
For instance, to Rogan, the anonymous woman who wrote the blog post detailing her
experience with Ansari acted in poor judgement and tried to ruin Ansari’s career simply because
she had a bad, uncomfortable date with him. He describes the treatment of Ansari as cruel and
synonymous to revenge porn: “You don’t have to try to tank the guy’s life from a bad date…It
sounds like it sucked, but…this is, like, poor judgement, and cruelty!” In his conversation with
Griffin, Rogan similarly states, “That girl writes that crazy f*cking story…She was just grossed
out about by it and decided to go after him.” Rogan then exemplifies the Ansari case for the
broader #MeToo culture, suggesting that, “You’re going to have a certain percentage of human
beings that are deceptive,” lying that they were raped in order to get money, attention, or carry
out a “vendetta.” This is a line of thought that Rogan has kept since at least January 2018; the
idea that some women are out to take down any men who make them feel uncomfortable.
In addition to using Ansari’s celebrity case as a basis for understanding the #MeToo
movement more generally, Rogan introduces a number of college campus cases to the
discussion, becoming another basis for his general suspicion of alleged victims. Through
proliferation on JRE, these examples may have further resulted in an exemplification effect as
JRE audiences attempt to make sense of #MeToo themselves. The college campus cases used are
Title IX-related cases from both before and during the #MeToo era (2017-2020). These cases are
used to explain how in instances of young adult sex where alcohol is involved, some accusers of
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rape lie or are persuaded by their friends to change their perceptions of reality (i.e., of what
really happened). In this process of persuasion, Rogan sees that the female’s friends pressure her
into victimizing herself and coming forward with an accusation. The central case driving this
viewpoint of Rogan’s is the Occidental College story, a story Rogan has been reiterating on his
podcast since at least May 16, 2015 (JRE #553), where:
[A] boy and girl get drunk. Text each other back and forth: ‘I’m coming over.
Do you have condoms?’ She comes over. They have sex with each other, and
then her friends convince her that because she was drunk, she could not
consent, and that it’s rape…You remember that was a big thing for a while?
That if you’re drunk, you can’t consent. It was, like, for a year or two, they
tried to push that. Until they realized, oh my god, that makes everyone a rapist.
The male student in this case got expelled from Occidental’s campus, sued the college, and won.
According to Rogan, this pre-#MeToo case is representative of why #MeToo should expect a
backlash. The Title IX program, according to Rogan’s interpretation of a Politico article, expels
or severely suspends students instantly, upon being accused of sexual misconduct by another
student. Rogan highlights that the writer of the article claims a legal backlash is expected and
already playing out on some college campuses.
Another proliferated example of such backlash is the Columbia University story where a
female student was sexting with a male student and told him to “bring condoms” when he said he
was coming over. The next morning, after a night of sex, she accused him of rape, and he was
quickly expelled. Similar to the Occidental College case, the male student’s family sued the
school and won, putting a sour reputation on the implementation of Title IX. By spending
extended time on relaying these cases though, Rogan creates a sense for the JRE audience that
people should not “believe all women” in the #MeToo era. It further creates the sense that
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#MeToo and Title IX is overwhelmingly bad for the country because it allows for women to
manipulate the law in their favor, whether it be for attention or exacting revenge.
On this notion that people should not believe all women, Rogan quotes his talk-radio
friend Anthony Cumia as saying, “Calling all women liars is just as crazy as saying that all
women tell the truth.” The line of thinking hints at a quest for scrutinization and nuanced
consideration of #MeToo-era allegationshence the Scrutiny frame labelrather than taking an
extremist position of all women as honest or all women as lairs. Similarly, Comedian Neal
Brennan says that, “It becomes a ‘he said, she said’ thing. There’s no evidence that she said no.
You know what I mean?”
Brennan, in contrast to other SCPs, also speaks on the possibility of the misrepresentation
of cases and the missed opportunity to talk about the liberatory nature of the #MeToo movement.
On talking about such cases where the accuser is lying, Brennan notes that, “The only thing that
bothers me about even talking about [the college cases] is it makes the story about lying women,
which is just f*cking not—they’re the outliers!” Brennan, here, appears to acknowledge the
exemplification effect that this study already noted throughout to be a central part of the SCP
framing strategy (Bigsby et al., 2019; Zillmann, 1999). The exemplification effect of Rogan’s
and others’ repeated stories may lead audiences to generalize the untruthfulness of the accuser in
these cases to the accusers in all cases.
Empathy frame: The plight of women from hegemony (or, In defense of #MeToo)
Brennan’s response above marks a crucial intervention by some of the standup comedian
podcasters on JRE to reframe the #MeToo movement as appropriate, necessary, and overdue.
Despite Rogan and some of his SCP guests’ fervent attempts at framing #MeToo as a movement
deserving of suspicion, as unfair, or as going ‘too far,’ Rogan and guests can also be seen
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framing women as sincere victims deserving of empathy. In many moments of JRE discourse,
the plight of women takes the forefront, even if momentarily. These moments, labeled as
Empathy framing, typically explore how the vulnerability and plight of women is centrally due
to hegemonic pressures like predatorial male behavior and oppressive views of appropriate
sexual conduct, as well as public stigmatization and judgement towards victims of sexual
violence.
For example, Rogan touches on why many women don’t report sexual assault or
harassment to the police. He notes that in some college campus assault cases, the woman ends up
not pressing charges and nothing happens in the realm of law. He also discusses how “the
number of rapes that get reported versus the number of rapes that don’t get reported” means there
are likely more rapes than we seen in state or NGO statistics. On why women don’t report more
often, Rogan and Brennan suggest that it’s due to the social stigmatization, judgement and
negative attention, as well as the psychological stress of having to center one’s life around police
officers, lawyers and court dates for an extended period of time after the initial report filing.
Likewise, on this notion of post-assault stress, comedian Neal Brennan sees rape as “like a
horrible car accident,” because the victim did nothing wrong but has to deal with the
repercussions for many months or years.
Rogan also shares with the JRE audience a conversation that he had with comedian Iliza
Shlesinger regarding hegemonic male behavior. He notes that, “Men would say things to her
when she first started out [in standup comedy]…and these guys were, like, established guys, and
they would treat her as if you’re below me and you’re always going to be below me, so I can do
whatever I want. Because you’re less than me.” In this sense, Rogan frames #MeToo and sexual
assault as an issue of gender inequality and male urgency for maintaining power-as-capacity. On
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this note, Rogan can also be heard later stating that, “Feminism in general is a direct result of a
failure by men to be fair and a failure…to raise actual men who treat everybody with respect.”
Further, and again on this issue of the cruel hegemony of men who seek to exert power
over women, Rogan refers to Bill Cosby’s rohypnol drugging behaviors when talking to SCP Ari
Shaffir to iterate the difficulty that women have in social settings like bars: “You can’t leave
your drink alone…That’s a reality for a lot of women. That’s not a reality for you and me. No
one’s trying to rape us.” Rogan, later, continues expressing concern for the vulnerability of
women, stating, “I couldn’t imagine being a woman working for a man who wanted to f*ck me
and me getting a raise, me getting some upward movement in my career is dependent upon this
person making a decision, and this person’s always trying to f*ck me?”
For SCP Whitney Cummings, who appeared on JRE in January 2018, the #MeToo
allegations against Aziz Ansari come to attention and help formulate her rationale for Empathy
framing. She believes that the allegations against Ansari represents the natural difficulty of
achieving #MeToo’s feminist goal of reforming definitions of sexual harassment or coercion. To
Cummings, it is difficult to explain the granular and the reasons for the woman’s discomfort in
sexual encounters like the one that the anonymous accuser had with Ansari. She says that the
phenomenon surrounding #MeToo, that of renewed discussions of appropriate sexual behavior,
“is so intangible and I think that’s why it’s hard to explain.” She gives an example of the subtly
of discomfort and coercion:
It’s like you hug me at the Comedy Store…and it feels different when…Joe
Blow [generic male] hugs me. There’s something creepy about Joe Blow, and
there’s something not creepy about you. I can’t explain it. And I can’t tell you
why, and I sound crazy, and manic, and histrionic…I’m not saying Aziz is
guilty…I don’t know. But in my twenties, I felt like I had a lot of sex that I
was coerced into, that was transactional sex that I didn’t have to have.
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Cummings, here, describes transactional sex as a negotiation where women get warned out from
the man’s sexual insistence and have historically been subjected to having sex for the sake of not
coming off as problematic or annoying to the man. Further empathizing with Aziz’s accuser and
drawing on her own experience as a sexually active twenty-something, Cummings explains:
I know that in my twenties, when men made physical advances to me, I would
be giving off these nonverbal cues, and I wasn’t saying no, but my body was
saying no. And I’m not saying it’s like a guy is supposed to be able to read my
body language, but that’s what was happening…I froze up because of my
trauma response.
In the JRE discussion with comedian Erik Griffin on June 4, 2018, Griffin shares a
similar perspective to Cumming’s; one that reflects the granularity of sexual misconduct and the
cognitive difficulty of expressing oneself when feeling uncomfortable. Griffin details a time
when he felt he was himself a victim of sexual coercion. He says he was at a bar with some
comedians on tour, and they were hanging with some women all night. Griffin wanted to go back
to his hotel to sleep and one of the women insisted she walk him back. They get to front door of
Griffin’s hotel room and he says, “Well, thanks for walking me but I think you should
probably—.” She cuts him off, saying “no,” and that she wants to give him a massage. He replies
“no,” but she continues persuading him. He lets her into his room. Once there, he again hesitates
and says, “Maybe we shouldn’t do this.” According to him, the woman started to cry and claim
that he thought she was hideous. At this point in the story, Griffin says to Rogan that he felt he
had to have sex with her, “because I don’t want to become a cause” of a mental health
breakdown. Griffin finishes his story by noting:
How I apply this to the Aziz [Ansari] situation is the fact that this girl [Ansari’s
accuser] is in a situation where she feels like, I guess I have to do this. I may
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not want to, butYou know? I’ve been in this situation where I didn’t
necessarily want to do it, but I felt like the social pressure of…I have to follow
through with what I’m doing right now.
Rogan, responding to Griffin’s story, starts to disagree with Griffin’s connection to the
Ansari case: “I don’t know. I don’t know. We’re speculating. We’re speculating.” Similar to
when Rogan disagreed with comedian Neal Brennan’s suggestion that we as a society shouldn’t
spend so much discursive time on those few instances where women are dishonest about sexual
assault allegations, Rogan’s “I don’t know. We’re speculating” attacks the credibility of Griffin’s
claims that women are often unjustly coerced into having sex. As such, this marks another
framing instance where Rogan publicly rejects #MeToo’s call for action to listen to and reflect
on the stories of victims in a way that can challenge hegemonic, black-and-white understandings
of sexual misconduct.
In summary, on the framing of the #MeToo accuser, SCPs typically opted for
scrutinization and skepticism (Scrutiny frame), and provided examples that they felt support this
framing. This is in stark contrast to the dominant frame on the #MeToo accused, where Rogan
and others emphasized male victimization and respect for them (Male Victim frame). Ultimately,
whether or not it represents the aspects of a comedian identity keen on offering contrary
viewpoints, SCPs encouraged nuanced consideration of sexual misconduct allegations (Scrutiny
frame) and provided a variety of public examples and personal anecdotes that may have served
to exemplify #MeToo as a movement that overwhelmingly deserves suspicion rather than
celebration. While SCPs like Erik Griffin, Whitney Cummings and Neal Brennan emphasized
through their own examples and anecdotesthe need to recenter the discussion on female
emancipation from oppressive sexual acts, many SCPs, including Griffin, Cummings and
Brennan themselves, saw #MeToo as tantamount to a hasty injustice, proliferating outlier
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examples to make their case while sidelining emancipatory discussions that confront the more
common phenomenon of men getting away with sexual misconduct. Ultimately, the calls of
hasty injustice aren’t far off from metaphorical references to a witch hunt. The phrase, used as
the title “#MeToo has become a witch hunt” for the JRE clip featuring comedian Erik Griffin,
acts as a buzzword (Fairhurst and Sarr, 1996) to elicit a frame of mob rule injustice, signaling a
negative portrayal of the movement that their discourse further strengthens. As referenced in the
literature review, Fileborn and Phillips (2019) note the use of ‘witch hunt’ theory amongst many
opinion leaders and journalists, which may carry the effect of shifting the discourse to focus on
the ‘unfair’ social and career repercussions of the accused men.
5.2.3. On Public Reaction
The third and final theme that emerged from transcript analysis of JRE SCP #MeToo
discourse was that of examining the public reaction to sexual misconduct allegations in the news.
In discussing this theme, two central frames emerged. On one hand, Joe Rogan and his standup
comedian guests framed the #MeToo movement as a positive, justified reaction to horrific sexual
violence that takes place in a variety of professional industries. Many of the SCPs understood
#MeToo as a unique, 21st century movement made possible thanks to interconnectivity and
security of social media. We can call this the Digital-Critical Mass frame, wherein the use of
social media for sharing traumatic personal experiences is understood as having the ability to
bring people with similar experiences together. For #MeToo, the idea behind this framing is that
having enough sexual misconduct victims online opening about their experiences results not only
in those victims feeling less isolated, but also in raising broader public awareness (as a critical
mass of victims and their supporters grabs the attention of popular news outlets). Through the
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broader awareness propagated by passionate social media users, some SCPS suggest that a
renewed public circulation of debate can take place regarding standards of sexual conduct.
On the other hand, Rogan and the majority of his SCP guests consistently spoke in a
negative manner about public overreaction. In these moments, which tended to dominate clip
conversations, #MeToo was framed in relation to the derogatory Cancel Culture. For nearly all of
the SCPs who discussed #MeToo on The Joe Rogan Experience, #MeToo and its encompassing
movement activism represented hastiness, mob mentality, and lack of due process and nuanced
consideration of the full details of each #MeToo case. We can call this the Cancel Culture frame.
Digital-Critical Mass frame: On the digital landscape promoting critical mass organization and
reflection
The first frame on public reaction, the Digital-Critical Mass frame, viewed the #MeToo
movement with a greater affinity than seen elsewhere in SCP discourse. It is closely related to the
Empathy frame on the accuser. SCPs in this frame blessed the power of social media to connect
survivors of sexual violence who otherwise feel stigmatized or ostracized into silence. For
example, right before first JRE YouTube clip to discuss #MeToo ends, comedian Iliza Shlesinger
offers a brief theoretical underpinning for why there’s so much media attention on predatorial men
of power (c. November 14, 2017). Shlesinger expresses disturbance with reactionary anger towards
women speaking up, concluding that women are only speaking up now, so suddenly, “because
there’s safety in numbers and no one would listen before.” This is particularly reminiscent of the
notion of critical mass theory in social movement scholarship (Mansbridge and Shames, 2008;
Krook, 2015).
Similarly, comedian Whitney Cummings offers an explanation for the question of ‘why
now?’ Why is there attention now on predatorial men, especially those in power? Cummings
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suggests, “I think women are sort of, like, I don’t want to have that kind of transactional sex
anymore.” She goes on to suggest that the internet, particularly social media, makes women and
other victims of sexual misconduct comfortable sharing their stories. Erik Griffin, in a later clip,
wishes that, “Maybe now, people will have the courage to, like, come out,” because of the support
of activists, and especially, other survivors. Rogan, similarly, says that previous sexual misconduct
victims throughout Hollywood and the entertainment industries failed to speak out about their
experience because they were “worried about getting blackballed” (i.e., banished from show-
business opportunities). In this sense, Rogan is suggesting that if it weren’t for the critical mass of
other victims and supporters speaking up, many victims would remain silent.
Cummings also sees that it’s important to continue social media and other interpersonal
discussion because in order to change hegemonic standards of appropriate sexual behavior, a
public circulation of debate must take place. If people feel more comfortable using social media
as their discourse platform, then all power to them, both Shlesinger and Cummings suggest. As
Cumming notes, “Never before have 10 women all assaulted by the same man been able to meet
each other…we’re [now] able to find each other online.” And as Shlesinger notes, “There’s
safety in numbers and no one would listen before.”
Cummings also suggests that circulation of high-profile sexual misconduct allegations
reveals the hegemony of present standards on appropriate (or at the least, overlooked) sexual
behavior. A changing or movement of standards becomes noticeable to Cummings specifically
through the way culture has reacted to the high-profile allegations. She remarks, “Look, we’re
just going to have to start talking to each other I guess, and, like, setting expectations… I know.
That sounds like a nightmare, doesn’t it?”. She hints at the belief that its quite uncomfortable to
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have these discussions on sexual behavior, but absolutely necessary in order to solve “murky”
ambiguities between appropriate and inappropriate encounters.
Cancel Culture frame: On mob mentality and Cancel Culture versus due process and nuanced
consideration
The second, noticeably more common frame when discussing the public opinion theme,
centered around connecting #MeToo to the pejorative Cancel Culture. The Cancel Culture frame
appears closely related to the Scrutiny frame on the accuser and the Male Victim frame on the
accused. Under the Scrutiny frame, SCPs noted that allegations should be heavily scrutinized
before making judgements with social and legal repercussions. Under the Male Victim frame, if
sexual misconduct allegations were not heavily scrutinized before judgement, then the accused
male may be considered a victim of #MeToo and/or Cancel Culture. As previously stated, nearly
all of the JRE SCPs described #MeToo in terms of its hastiness, its mob mentality, and its lack of
due process and nuanced consideration of sexual misconduct allegations.
Such frames are potentially guided by a pre-existing anti-social justice framework
common among YouTube podcasters and alternative media personalities (Lewis, 2018). It’s a
framework related to an anti-political correctness ideology (anti-PC) that was circulating on
YouTube well before the advent of the #MeToo movement (Serano, 2019). Scholars have noted
it largely as a reaction to the social justice framework brought forth by progressive activists, or
as the anti-PC folks call, social justice warriors (SJWs).
Upset that there is backlash towards those who wish to critique #MeToo through a
pejorative Cancel Culture lens, many of the SCPs appeal to due process and nuanced
consideration as quintessential cultural mores in both our social and legal systems. The SCPs
contrast this position of rationality with what they see as SJW irrationality and mob rule. For
example, related to extreme black/white opinions on whether or not someone’s actions are
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deserving of condemnation based on the given details of an allegation, Neal Brennan says that
people are “not allowed to have a nuanced opinion anymore.” Related to extremist attacks on
both the accused and the accuser, Brennan suggests that Americans have a problem with “mob
mentality,” even though it is “not in the spirit of American” (i.e., justice and individualism). The
comedian podcasters, especially Brennan, Rogan, Shlesinger, Griffin, Burr, Diaz and Maher,
resist the “hastiness” of ruining a professional’s career at the knock of a sexual misconduct
accusation. They remind the audience of an American tradition of ‘innocent until proven guilty.’
At one point in conversation with Rogan, Bill Maher asks, “Is everything a hanging
offense?” And later, “Is everything a life sentence?” Bringing back Louis CK as a posterchild for
#MeToo going ‘too far,’ Maher also asks:
Louis is a horrible person forever?...I just feel bad for him….I feel like he did
weird shit that he shouldn’t have done for sure, and I think he knows thatI
know he knows thatbut what is the proper punishment…and who decides it?
Here, Maher expresses concern that a mob mentality is misguidedly ruling the future of accused
men rather than a proper court of law. To construct this frame for the audience, he uses rhetorical
questions that, although hyperbolic, act to elicit disdain for overreaching legal and social
judgements. He explicitly refers to the need for “some sort of #MeToo court that will hand down
a fair and justified [decision].” Maher half-jokingly suggests, “Maybe the proper punishment is
another five years before you can have a [standup comedy] special.” Rogan, showing disdain for
even this, responds with, “Oh.. That’s a long time.”
In another JRE conversation, comedian Bill Burr claims that if you raise questions about
the details of a sexual misconduct accusation, #MeToo supporters will overwhelmingly attack
you online:
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You know, when the #MeToo stuff first starting coming out…you had to tweet
the right f*cking thing...And if you said anything that’s sort of, ‘Oh, let’s look
at the evidence,” God forbid you f*cking said that. And it just became, like,
this whole ‘You’re a part of the problem!...
All you’re doing is you’re just building up resentment and more people want to
fu*cking take you down…
I’m not saying the points that they’re making don’t need to be made. I’m not
saying that they’re complaints are not just. It’s the execution of it.
Burr’s fiery sentiment relates to the title of his JRE clip, “Bill Burr GOES OFF on
Outrage Culture.” Burr perceives an aggressive, overly moralistic online activist culture that does
more harm than good. This notion certainly relates to the ideas brough forth by Rogan in other
episodes, where he suggests that #MeToo should expect a backlash because of what he perceives
as a misguided execution of its activism. While Rogan’s candor is typically more relaxed, Burr
constructs the frame of an aggressive, overly moralistic online activist culture with his own
aggressive, moralistic online activism. His swearing and exclamations (emotional/ethos appeal),
coupled with his argument that the morality of #MeToo may be there but not the execution
(logical/logos appeal), potentially elicits similar moral reaction among audiences that #MeToo,
overall, is a bad movement.
Both Rogan and Burr see that the social justice activism rampant on social media
platforms like Twitter is missing the beat. They’re both confused as to why people pour so much
outrage into #MeToo Cancel Culture, when, to them, there are plenty of other global crises that
deserve more activist outrage and attention. Burr wants to know why the social media activists
who were so loud for #MeToo didn’t go after the Obamas for their post-presidential money-
making schemes: “That f*cking guy [Barack Obama]. His first, like, two, you know, public
speaking engagement things were, like, with the major banks.” To which Rogan responds, “And
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well, not just that. How about more serious shit? Like drone strikes…More innocent civilians
were killed with drone strikes during Obama’s administration—.”
Burr and Rogan see that other widespread social issues need the same kind of media
outrage brought forth by #MeToo. They express confusion over why the #MeToo movement had
gotten so popular, when, in their eyes, there are more grave social concerns. Comedian Bill
Maher similarly feels that Cancel Culture should go much further than #MeToo and male
predatorial behavior: “Let’s also extend it to the fracking industry, and McDonald’s.” He feels
that “there is just no [moral] consistency.”
In these instances, Rogan Burr and Maher seem to equate the supporters of #MeToo with
supporters of all things progressive activism. They fail to note the nuance of each activist group
or the different environments that people experience which may lead them to be passionate about
one particular social issue, without the necessary connection to all other forms of social justice
activism. #MeToo supporters, for instance, are specifically passionate about ending gender
inequality in sexual relations. Yet even within #MeToo, the reasons for support are likely not
monolithic.
Rogan does later offer an explanation for what the podcasters see as poor activist
execution, overreaction, and inconsistency, suggesting that #MeToo activists simply do not
understand psychology and were ‘triggered’ by a misogynistic American president:
So what they think is this is their time. This is their time to get back at men.
This is their time to yell at men. To wear the Future is Feminine t-shirts. This
is the time to take their stand…They feel like they’re justified because they
feel like with a maniac like Trump in office, they have to do what they have to
do to change the world. But you don’t change the world by yelling at people. It
doesn’t work that way.
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Similarly, when talking with comedian Andrew Schultz, Rogan suggests there is a war of
ideas between feminist and traditional views of sexual violence. Rogan says that, “women feel
like it’s—they’ve got momentum in this little war of ideas, with the #MeToo movement.” Yet
Rogan mocks the Future is Feminine agenda. According to him, people who are spearheading
Future is Feminism propaganda do not care about inclusivity. He sees the feminist activism as
bullying, and he sees the bullying as a sign that they are just after cultural power: “What drives
me most crazy is this bullying...It doesn’t work!” Comparably, when talking with Burr (who
emphatically agrees), Rogan states, “You don’t get people to change by yelling at them. It
doesn’t work!”
Lastly, in the Bill Burr JRE #MeToo discussion, both Rogan and Burr see that being a
comedian is like running for office, and therefore, the comedian is knowledgeable on public
opinion. Burr notes:
We’re out there campaigning for this election that never happens and you’re
going through red states and blue states. You’re going through f*cking
everything—and the general consensus of people is, like, ‘dude that was
fu*king crazy! That—that doesn’t make sense.
In other words, Burr thought that the majority of Americans also thought that #MeToo activism
had gone too far. It comes off as though he is pluralizing or universalizing his own complaints,
trying to add validity, credibility and popular appeal to them.
The Cancel Culture frame in the above instances was largely constructed through debate
on progressive activist psychology and morality vs popular psychology and morality. The
discussion on progressive activist psychology and morality was meant to represent #MeToo
supporters and delineate their judgement as hasty and extreme (or hostile). SCPs countered this
representation of the #MeToo supporter with a representation of the popular or common
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American, delineating their psychology and morality, in contrast, as fair-minded and modest (or
calm). These arguments were heavily supplemented by both emotional, passionate speech (in
some cases) and, especially, the use of buzzwords, or ideographs, that appealed to cultural
tradition and ritual. Through positive utterances of phrases like American spirit,due process,
and nuanced consideration, and negative utterances and correlations of phrases like mob
mentality, feminism, and Cancel Culture, SCPs like Rogan, Burr, Brennan, Griffin, Maher
and Schwartz argued for protecting the American legal tradition, without commenting much on
the faults of that system that has helped perpetuate some of the gender injustice seen in sexual
relations. The ideographs potentially served to decry #MeToo supporters and feminists more
broadly; in other words, the ideographs may have served to derogate or attack outgroup members
and initiatives, as noted in the literature review’s discussion of ways members of a threatened
group resist social change.
Outside of the comparisons and the ideological buzzwords, there were also a variety of
metaphors used to better explain their meaning of Cancel Culture. Comedian Erik Griffin, while
interweaving the Cancel Culture frame with both the Empathy (for women) frame and the Male
Victim frame, represents how frames like Empathy or Digital-Critical Mass, while utilized,
typically get relegated to the side to make room for the dominant Cancel Culture and Male
Victim frames:
It sucks that we live in a culture where some people are getting caught in the
crossfire so we can obliterate this sort of behavior and attitude from our
culture, but in the meantime, while we’re going through this, there’s going to
be…some people that are going to get caught in the crossfire.
Note how Griffin acknowledges the need to purge the inappropriate sexual behaviors of
some men, yet finds it necessary to emphasize the victimhood of some other men getting
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cancelled. Similar to this metaphor of getting “caught in the crossfire,” Rogan and Griffin refer
to the social environment spurred on by #MeToo as a swinging “pendulum,” or, a “wave of
outrage” from passionate #MeToo supporters, that will lead to “collateral damage.” Collateral
damage here, for Rogan and Griffin, refers to those instances when “good men” lose their career
and reputation amidst the swinging of the pendulum. They hope that the pendulum, i.e., the
dialectic, will balance out to a place where men can “have interpersonal relationships with
women at work and in a setting and make it professional.”
This section has explored the framing of the public reaction theme throughout JRE
discourse on #MeToo. In discussing this theme, two central frames emerged in discussing this
theme. Positively, the standup comedian podcasters framed public #MeToo activism as a
justified reaction to horrific sexual violence that takes place in a variety of professional
industries. They saw that the popularity of #MeToo, and the liberation it provided for many
survivors, was made possible because of the interconnectivity and security of social media and
the internet (Digital-Critical Mass frame). Negatively, the standup comedian podcasters framed
the public reaction as inappropriate and histrionic (Cancel Culture frame). This frame appeared
to dominate the SCP conversations on The Joe Rogan Experience. For nearly all of the standup
comedians that discussed the #MeToo movement on JRE, #MeToo and the pejorative Cancel
Culture were spoken of synonymously; to the comedians, both phenomena represented hastiness,
mob mentality, and lack of due process and nuanced consideration.
Lastly, as this section comes to an end, I feel inclined to review Burr’s notion of the
comedian as knowledgeable on public opinion. When confronted with the opportunity to
explicitly contribute to a discursive backlash against #MeToo, comedian Bill Burr appeals to
moderation and ‘laying low’ in times of chaos. But Rogan, in response, argues that it’s the
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comedian’s job to call out hypocrisy and to be social commentators. For this reason, he does not
want to stay silent when he perceives #MeToo as disastrous:
But I think more mocking and laughing than yelling, for sure. When you see
enough of those The Future is Feminine t-shirts and you see enough hypocrisy
and you see enough people trying to take people out for commenting on what’s
sexist and racist and trying to get people fired—like, it’s a time of outrage,
across the board. And you have to respond, a little bit. You have to let people
know, ‘Hey, this is f*cking ridiculous’…There’s a certain obligation,
especially comedians have, as a social commentator.
5.3. The Meta-frame of Ignorance: When you know your dominant framing is questionable
Often times, when framing their understanding of #MeToo for themselves and their
audiences, the standup comedian podcasters pre-emptively responded to criticisms by pleading
ignorance. Under all themes of #MeToo discussion, the SCPs can be seen proclaiming ignorance
and uncertainty, unable to make a definitive conclusion despite their intuitions. This may create a
central frame of mind for the audience that the commentators do not have all the information on
#MeToo or any one specific case, and as such, that their commentary should itself be taken with
a certain level of suspicion.
Rogan, for example, admits that in those instances of women lying when accusing men of
sexual misconduct, he doesn’t know “if it’s a minor [frequency] or not.” Only after his scrutiny
and speculation, as well as the raising of several examples, does Rogan explicitly take this
stance. The stance is accompanied by another stance; the announcement that he doesn’t want to
be “victim shaming.” Regarding the Aziz Ansari case, he notes that, “You don’t know what
really happened. I don’t know his version. I don’t know her version. I just know the third-hand
[news] version.” However, whether Rogan confesses uncertainty or not, the dominant sense he
and other SCPs create for audiences still remains; the sense that #MeToo is a misguided
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movement unless it takes scrutinization and nuanced consideration of female allegations more
seriously.
As an example, regarding the SCPs typical lack of experience in office culture and their
lack of knowledge on how to fix the phenomenon of sexual misconduct in office spaces, Ari
Shaffir notes, “I don’t know how to correct this [predatorial behavior].” This prompts Rogan to
realize, “We are lucky we don’t have to work with people all day…We’re so removed from
it…Us talking about office politics in office environments—it’s f*cking ridiculous...We’re
fools!” This line of thinking hints at what others have noted in comedy-as-discourse studies.
Whether before or after their argumentative discourse, many comedians fall back on their
comedian identity to remove themselves from their words (Allen, 1991). By framing themselves
as ignorant comedians whose words should be taken with a sense of skepticism, they allow for
the consumption and potential influence of their content while simultaneously relieving
themselves of responsibility (Gillota, 2015; Kotzen, 2016). The Ignorance frame may be
summed up by Rogan’s post-argument proclamation, “Don’t listen to me. I’m a f*cking idiot.
Why are you listening to me?” Research notes that this performance of ignorance can actually be
quite persuasive, forging an intimacy between the audience and podcaster; ignorance, through its
humility, may lend a persuasive affinity to the speaker’s speculative reasoning (Grano, 2007).
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CHAPTER 6: Discussion
6.1. #MeToo Acceptance or #MeToo Backlash?
Debating whether or not #MeToo has gone too far, or whether some sexually violent
actor deserves the cultural ostracism they received, does not necessarily constitute a backlash to
#MeToo. However, the ways in which someone answers these inquiries might make for a better
indication. As noted in Chapter 2, tactics of soft repressionsuch as ridicule and stigmatization
of #MeToo activists, justification of coercive, violent sexual behavior, and emphasis on female
sexual advantages and male disadvantagesare just a few of the better indicators of a discursive
backlash to the movement and its initiatives (Ferree, 2004; Mansbridge and Shames, 2008;
Flood, 2018). On the other hand, nuanced consideration of available details regarding a particular
allegation, followed by congenial debate and ending with a reasoned condemnation of the public
reactions to that allegation, may represent more of a denunciation of the hastiness of the #MeToo
movement rather than a micro-aggressive backlash to women seeking sexual safety.
Chapter 3 also notes that the potential for contributing to a backlash would be due to the
media’s persuasive framing powers, where a certain rhetorical framing of a phenomenon may
lead an audience to think of (and react to) the phenomenon in a like-minded way (Fairhurst and
Sarr, 1996; Hallahan, 1999; Kuypers, 2010; Guenther et al., 2015). Further, the audience’s
acceptance of the media speaker’s message may be partially dependent upon the audience’s
existing affinity for the speaker (Kuypers, 2010; Guenther et al., 2015), with the affinity itself
typically based on the speaker’s ability to come off as logically, ethically, and/or emotionally
compelling (in the Aristotelian rhetorical sense; Bizzell and Herzberg, 2001; Kuypers, 2010).
When considering the goals of #MeToo, this study finds that the standup comedian
podcasters (SCPs), although certainly not a monolith, collectively resisted #MeToo’s calls for
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action. While there were brief moments of the podcasters listening to survivor stories with an
empathetic ear, reflecting on their existing notions of appropriate sexual conduct and appropriate
reactions to inappropriate sexual misconduct, the discussion of #MeToo on the Joe Rogan
Experience (JRE) was by-and-large resistant to the #MeToo movement. JRE’s central (i.e., most
reoccurring) conclusions of #MeToo were 1) that it was a social movement that went too far, 2)
that it was hasty and lacked due process, and 3) that good men lost their careers and reputation
because of obnoxious social media activists. If you, as a consumer of news and commentary,
relied on JRE for making sense of #MeToo, you might come out with the same takeaways.
A potential for backlash to the #MeToo movement is made clear in the way that the
podcasters resist #MeToo’s call for contributing to positive change through listening and
reflection. The comedian podcasters spent most of their time playing the role of contrarian and
social movement critic. In this role, they did their best to explain away predatorial male behavior
as expected given natural and environmental conditions (external Causal frame), they defended
friends or fellow personalities accused of inappropriate sexual behavior (Modesty frame), they
challenged mainstream acceptance of the movement (Scrutiny Frame, Male Victim Frame) and
they declared that social media activism is rampant with a mob mentality and a culture of
excommunication rather than redemption (Cancel Culture frame).
Major strategies to discuss and frame #MeToo in this light were the use of comparison
and contrast, buzzwords and ideographs, metaphors, external attributions, exemplification of
story or anecdote, and references to tradition and ritual surrounding legal and social reaction.
Most comparison revolved around reciting stories of dishonest women accusing men of some
form of sexual misconduct, and then comparing them with the main case being discussed. Stories
of men as victims of dishonest women or hasty activism, such as the cases of comedian Aziz
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Ansari, comedian Tom Sizemore and radio personality Garrison Keillor, received greater
attention than condemnation of male behavior. This potentially results in an exemplification
effect for audiences, where the examples offered serve to reframe the central takeaways of
#MeToo as a movement that was unjust (towards men) rather than just (towards women).
Allegations of sexual misconduct were typically highlighted to discredit feminist
condemnation of predatorial men. As Chapter 3 notes, an overwhelming discursive emphasis on
the less common instances of woman lying about sexual misconduct can become an exemplar, or
standard, for making sense of new allegations. It potentially centers the discussion on making
probabilistic judgements about the motivations and credibility of the accuser, rather than
centering the discussion on appropriate sexual behavior.
Other comparisons were made between two celebrity allegations to show that one male
celebrity deserves condemnation, while the other male not as much. Typically, it was Harvey
Weinstein’s sexual behavior versus another man’s sexual behavior (for instance, Louis CK’s or
Aziz Ansari’s) to show that the other man’s sexual behavior does not deserve condemnation.
Under this line of argumentation, CK and Ansari do not deserve public ostracism or career
repercussions simply because of the SCP judgement that their sexual actions were not akin to
Weinstein’s.
To add persuasive appeal to their contrarian, resistant discourse, the comedian podcaster
drew on existing anti-social justice rhetoric (Lewis, 2019), using derogatory buzzwords and
slogans, like witch hunt, Cancel Culture, and ‘feminist frenzy, to help the audience make
sense of #MeToo-related events in pre-existing, familiar terms. Rhetorical critic Michael Calvin
McGee refers to these buzzwords as ideographs, “a link between rhetoric and ideology” (1980, p.
1). Jasinski and Robertson, likewise, define ideographs as “encapsulate[ing] ideology in political
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discourse” (2001, p. 308). In using ideographs, the podcasters associated new phenomena with
old ones, constructing and reinforcing the ideological frame in a sort of schematic resistance to
feminist social movements. Much like as discussed in this study’s literature review on media,
stereotypes and framing (Chapter 3), ideographs appeal to a group’s existing frame of mind; a
way for social group’s to efficiently make sense of events and phenomena in a recognizable and
standardized fashion. Through repeated interactions with ideographs and other slogan-like
generalizations, SCP discourse attempted to consensualize views between the podcasters
themselves and between the podcasters and their audience (Koudenburg et al., 2019).
This study finds that most aspects of JRE #MeToo discourse fall in line with Mansbridge
and Shames’ (2008) backlash framework, while other aspects show more of an acceptance to the
movement. In support of the notion that JRE discourse represented #MeToo backlash, my
analysis found that the SCPs showed a desire to take a critical stance against #MeToo when
negative norms or characteristics of powerful men in familiar industries became salient
(Koudenburg et al., 2019). The SCPs took part in the external attribution of male predatorial
behavior, suggesting either unfixable or environmental factors lay the blame for male’s sexual
aggression (such as “natural” male tendencies toward conquest, inappropriate co-ed workplaces,
or consistent rejection from females). External attribution may not result in acceptance of such
behavior, but its orientation leaves little room for discussing potential, positive ways to change
them. It also minimizes the desire for serious repercussions since external attribution delimits
personal responsibility for one’s heinous actions.
The SCPs further acknowledged Cosby and Weinstein as black sheep that in no way
represent acceptable group behavior (Branscombe, 1998). Yet, at the same time, the podcasters
also justified controversial behavior (Branscombe, 1998) merely because it did not match up to
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Weinstein’s or Cosby’s. Instead of condemning or fruitfully debating those “gray area”
encounters that can leave some women feeling harassed or assaulted, the SCPs largely attempted
to defend fellow comedians accused of misconduct, such as Aziz Ansari and Tom Sizemore, who
the SCPs believed faced more social and career backlash than they deserved.
Lastly, SCPs identified and took advantages of weaknesses in #MeToo narratives,
highlighting the dishonesty or deception of women in some sexual misconduct allegations as a
means to discredit the movement or feminist activism more generally (Pfau et al., 2005; Goss
and Heaney, 2010). For example, the anonymous accuser of Aziz Ansari’s, whose case became
one of the highest profile “gray area” encounters throughout #MeToo, was consistently
mentioned so as to add validity to the notion that #MeToo was misguided or went too far.
In conclusion, throughout the 12 most popular standup comedian podcaster clips from
The Joe Rogan Experience, nuance and positive comments about gender equality are made,
including disdain for aggressive/oppressive sexual conquests and pity for oppressed woman.
Ultimately, though, the dominant aspect of their discourse framed #MeToo as a misguided
movement that went too far. When the SCP discourse overwhelmingly focuses on #MeToo in
terms of unruly Cancel Culture and lack of judicial justice for men in existing positions of
power, the central takeaway on #MeToo becomes a call for due process for the accused and
skepticism towards the accuser, in direct opposition to #MeToo’s ultimate goal of calls for
listening to women and changing relations, whether culturally or forensically, regarding how
society handles sexual misconduct.
6.2. The Role of Social Identity in Social Movement Reaction
Resistance to social movements like #MeToo manifests in one central way: through
discursive debate, criticism and/or attack. When the resistance seems to come from a particular
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population or social identity group, we may call that group resistance (Mansbridge and Shames,
2008). We can also expect that group resistance is most likely to come from those identity
groups who feel threatened by the negative attention on behaviors from those within their group
(Mansbridge and Shames, 2008). In the above analysis, this study came to the conclusion that
standup comedian podcasters did indeed take part in a discursive backlash, building off of each
other’s rhetoric in a way that consensualized and solidified group resistance to contemporary
feminism and social justice activism. The rest of this discussion section seeks to further explore
the role of social identity in the standup comedian podcaster’s reaction to #MeToo. What do their
reactions say about their celebrity, their comedian, their gender, and/or their political identities?
Rhetorical framing analysis suggests that the celebrity-comedian identity played a
significant role in reacting to news surrounding the #MeToo Movement. The only two female
SCPs reviewed in this study took on many of the same frames as the eight male comedian SCPs.
It is possible that the two SCP women (Cummings and Shlesinger) have a more heteronormative
masculine-leaning gender identityone that might gravitate them closer to the sense-making of
heteronormative menbut it seems unbeneficial to delve into the complex debate on the
ontologies, differences and fluidity of masculinity and femininity.
The comedian identity of SCPs was most notable through their contrarian nature of
discourse. Standup comics build their reputations in part on contrarianism or the highlighting of
socio-psychological contradictions (i.e., the comedian as social observer and critic; Bingham and
Hernandez, 2009; Guenther et al., 2015; Mintz, 1985). Indeed, SCPs in #MeToo discourse
consistently explored the popular social movement through a critical, anti-conformist, and
provocative lens (Bingham and Hernandez, 2009; Feldman, 2007; Guenther et al., 2015; Mintz,
1985; Symons, 2017). This was especially apparent in Rogan’s insistence that comedians have
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an “obligation” to “call out” hypocrisy when they see it, much like Bingham and Hernandez
(2009) note in their list of nine sociological perspectives of the standup comedian. I’m not sure if
Rogan has since made the connection to the double standard; calling someone or something out
is eerily adjacent to the impetus behind Cancel Culture, which is why people also designate it as
‘Callout Culture’ (Finley and Johnson, 2019).
Further, the manifestation of the comedian’s contrarian tendencies can be seen in the
Scrutiny frame on the accuser, Male Victim frame on the accused, and Cancel Culture frame on
the public reaction. In the Scrutiny frame, SCPs criticized accusers for lacking credibility or
wanting attention, money, or revenge. In the Male Victim frame, SCPs claimed the accused as
victims of the accuser’s revenge or misguidedness, or as victims of a legal or social course that
did not include due process or nuanced consideration. In the Cancel Culture frame, SCPS argued
that the public reaction, particularly online, went too far by calling for cancellation of careers
rather than reprimand and redemption. Each of these frames expose a comedian identity that
perhaps served as a precedent for viewing popular opinion as akin to herd mentality, and thus, as
necessary to criticize. For example, if, as Fileborn and Phillips (2018) note, “the mainstream,
public debate dedicated toward the Ansari case represents a moment in which dominant
understandings of sexual violence were contested, the boundaries of inclusion shifting, perhaps
ever so slightly” (p. 105), then the SCP response was mostly against the grain, resistant to the
demand for change. When going against the grain becomes a fixed frame of mind, such as it may
be for comedians, then it makes sense that one would jump at the opportunity to criticize popular
social movements. As Symons (2017) notes, comedians often like to label themselves as free-
thinking, ‘authentic outsiders.’
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Further, the comedian identity is apparent in the SCPs’ removal of themselves from
accountability of their rhetoric through pleading ignorance and uncertainty after critical
utterances (Ignorance frame). Grano (2007), Nabi et al. (2007), and Symons (2017) each note
this as a common technique among comedians for evading criticisms. Lewis (2019) also notes
this as a common technique among alternative influencers, generally. The Ignorance frame is
particularly noticeable in conversations between Rogan and Shlesinger (“I don’t know CK”),
Rogan and Brennan (“Just so you know. We’re talking in theory, about misogyny. These are not
views that either of us hold”), and Rogan and Shaffir (“We’re so removed from it…we’re
fools!”).
On top of the above claims suggesting that the comedian identity played an important
role in the SCPs meaning-making process for #MeToo, a word should also be said regarding the
particular group of comedians that Rogan and many of his SCP guests represent, that is,
comedians coming out of The Comedy Store (a historic Los Angeles standup venue). Of the 12
comedians reviewed in this discourse analysis, Rogan, Burr, Brennan, Cummings, Griffin,
Shlesinger, and Shaffir (as well as Louis CK) have had residencies or frequent spots at the
Comedy Store. That’s not to say Comedy Store comedians represent a hive mind, but its worth
noting that many of the SCPs on JRE have come up together. Future research might do well to
compare Comedy Store (LA) comedian #MeToo reactions with Comedy Cellar (NY) comedian
#MeToo reactions, with the understanding that there is occasional overlap in comedians who
frequent both coasts of American comedy. Such research could help distinguish whether or not,
and to what extent, different ideologies circulate among different comedian networks.
Fileborn and Phillips also note that, “Debate around #MeToo having gone ‘too far’ can
be understood as a site of power struggle and contestation” (2018, p. 106). As such, there is also
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the strong possibility that the celebrity identity, or the celebrity position of power, played a
critical role in JRE standup comedian podcaster reaction. This was most apparent in those
instances where the podcasters expressed fear over #MeToo “ruining” someone’s career and
public image. They shared stories, disapprovingly, of celebrities like CK and Sizemore
(comedians), and Keillor (radio personality), who faced backlash and career jeopardization for
“old” actions (10+ years old). They also grieved over stories of celebrities, like Matt Damon
(actor) and David Pakman (YouTube personality), who faced a public backlash and career
jeopardization for speaking out against #MeToo (“You saw what happened to Matt Damon,
right?...They attacked him and tried to get him pulled off that movie!”).
Further, Comedian Bill Burr explicitly stated he does not want to speak out against
#MeToo for fear of something like a #MeToo frenzy coming after him. The comedians, in
general, were threatened by activism and public backlash, perhaps because they feared losing
their own positions of power to speak provocatively without consequence (Koudenburg et al.,
2019). This freedom of speech is certainly essential to their comedian and podcaster profession,
the professions which made them celebrities in the first place (Mintz, 1985; Guenther et al.,
2015).
Bingham and Hernandez (2009) also argue that standup comedians seek to “deconstruct,
unmask and debunk status quo social expectations, organizations, rules, and people” (2009, p.
336-7). In SCP #MeToo discourse, though, the SCPs were not necessarily deconstructing,
unmasking and debunking the status quo. More so, they sought to deconstruct, unmask and
debunk rising progressive thought that seeks to become the new status quo through activism like
the #MeToo movement. In this sense, it is possible that they were reactionary in the politically
resistant sense. As noted in Chapter 1, political partisanship was a large indicator in 2018
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#MeToo public opinion polling. For instance, 75% of Republicans and Republican-leaning
independents thought the movement went too far, compared to only 21% of Democrats (Ipsos,
2018). Further, while 60% of Democrats and Dem-leaning independents felt that women’s
claims not being believed is a major problem, only 28% of Republicans felt the same (Pew
Research Center, 2018). This study does not attempt to label any SCP as either Democrat or
Republican (or liberal or conservative), but the relationship between Republicans’ and Rep-
leaning independents’ higher likelihood of #MeToo suspicion and the SCPs’ tendency towards
similar discursive standpoints (Cancel Culture frame and Scrutiny frame) is worth consideration.
Lastly, the comedian podcasters may have also been threatened by activism and public
backlash because of a fear of losing their positions of power in heteronormative gender-sex
relations. In other words, gender identity and existing gender-sex privileges seemingly influence
the SCP’s discourse, at least for the male SCPs (although both female SCPs were empathetic to
the Male Victim and Cancel Culture frame). This would likely be the most relevant identity, after
all, in a social movement targeting the sexual hegemony of men. For example, thoughts of
manhood and maleness influenced SCP discourse in those instances of essentializing the male
and female dichotomy (external Causal frame). For example, Rogan saying, “It [the phenomenon
of sexual misconduct] deals with these evolutionary mechanisms that are designed to make sure
we bread,” and Shaffir saying, “We’re monkeys.” There was also the emphasis of ingroup
privileges and advantages in that dichotomy (Branscombe, 1998). For example, Rogan saying,
“You can’t leave your drink alone…That’s a reality for a lot of women. That’s not a reality for
you and me.” Here, the male SCPs can be seen operating in the Empathy frame, aware and
remorseful of their privilege.
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Yet, crucially, SCPs often failed to empathize with female discomfort in ‘gray area’
sexual encounters (Fileborn & Phillips, 2019). As the literature review notes, people tend to
make external attributions of negative behavior for in-group members (natural or environmental
causes), while making internal attributions for out-group members (free will and personal
responsibility). For example, Rogan saying, “She was just grossed out about by it and decided to
go after him,” and “You don’t have to try to tank the guy’s life from a bad date…It sounds like it
sucked, but…this is, like, poor judgement, and cruelty!” Lastly, as noted in this study’s literature
review, attached individuals will often desire to take a stance in the debate amidst social
controversy surrounding a dominant group (Branscombe, 1998; Koudenburg, 2019). This
generally helps explain the influx of male commentary on the #MeToo movement. Those males
with a platform, such as SCPs, found themselves using discursive strategies to justify or condone
behavior, so as to support or separate themselves from controversial group behavior.
In short, the dynamic combination of male, standup comedian, celebrity, and potentially,
political identities within the individual SCP resulted in a dynamic reaction to #MeToo,
consisting of some acceptance and much resistance to the movement, and potentially contributing
to the audience’s own acceptance and resistance. The podcaster, because of their multiple social
identities, perceived many threats from the #MeToo movement. Each social group’s (males,
comedians, celebrities) power-as-capacity appeared at stake. The male’s capacity was threatened
by potential changes to sexual and gender relation norms, the comedian’s capacity was
threatened by potential changes to speech norms, and the celebrity’s capacity was threatened by
potential changes to their accountability and the role of public opinion in dictating their career
success. Importantly, attachment to one’s relevant social identities likely mediates one’s reaction
(Branscombe, 1998; Mansbridge and Shames, 2008). That is to say, the podcaster who’s least
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attached to their male, comedian, celebrity and political identity likely had the weakest path of
resistance to #MeToo. Notable examples include Cummings and Shlesinger, the two SCP
women who did not nominally face attachment to a male identity and often empathized with both
the accusers and the broader social movement. They did, however, both express concern over
changes to speech norms in politically correct environments. Brennan and Griffin also appeared
less attached to their male identity. They seemed to be the two SCP males least threatened by
#MeToo and more often empathized with female accusers of harassment and gray-area
encounters. Burr, Maher, and Rogan, meanwhile, appeared the most attached to their comedian,
celebrity and political identities, often using discourse to stave off threats to changes in existing
norms of (free) speech and social/legal judgement.
6.3. Conclusion
After the completion of a rhetorical frame analysis, this study comes to three conclusions.
1) Standup comedian podcasters discussed the #MeToo Movement in terms of their opinions on
the accuser-victim-woman, on the accused-perpetrator-man, and on the public and/or legal
reactions to sexual misconduct accusations. 2) Standup comedian podcasters showed instances of
both acceptance and resistance to #MeToo’s three calls for action (listen, reflect, change), but
mostly, instances of resistance.
12
Thus, they took part in a discursive backlash against #MeToo,
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Additional remarks on Michael Flood’s (2019) three #MeToo calls for action (listen, reflect, contribute to
change): A specific example of contributing to widespread change, which Flood (2019) posits as a central call to
action for men confronted with the #MeToo movement, might include the deliberate reforming of common sense
conceptions of sexual assault or rape that, at present, typically require a situation akin to “the stranger in the
alleyway” conception (Earp, 2016, p. 10). This conception reigns despite having the public knowledge for decades
that the overwhelming majority of rapes have been carried out by either partners or acquaintances (Rathus, Nevid,
and Fichner-Rathus, 1997). The Federal Bureau of Investigation (FBI) happens to define rape as “the penetration, no
matter how slight, of the vagina or anus with any body part or object, or oral penetration by a sex organ of another
person, without the consent of the victim” (2014). As Earp (2016) notes, the United Nations and World Health
Organization have their own definitions, as well. Coordination of definitions among influential agencies might
increase agreement among the public, too. Further, and especially concerning given the ambiguity, are the blurred
boundaries of both consent and violation at the level of non-penetrating encounters and general sexual harm.
Deliberate public discourse on an institutional scale might do well to clear at least some “gray area” encounters,
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and in part because of the Joe Rogan Experience’s existing influence, they potentially
contributed to the audience’s own acceptance or resistance. 3) The most relevant social identities
for the comedian reacting to #MeToo was their male identity, their comedian identity, their
celebrity identity, and/or their political identity, with the first three seeming to face clear identity
threat, perhaps guiding their discursive reaction.
The implications for this research are three-fold. First, social movements have more than
one theme or issue. Issue-relevant social identities may be guiding the discourse surrounding the
sense-making of social movements. The issue-relevant social identity can dictate which issues
are most worthy of discussion and how those issues should be framed. Second, reaction to social
movement is dynamic. The same person can accept some aspects of a social movement while
resisting others. People have multiple social identities, which may lead to cognitive dissonance,
and ultimately, multiple perspectives or judgements of a social phenomenon. For example,
comedian Neal Brennan appeared to switch between an Empathy frame on the accuser (“The
only thing that bothers me about even talking about [the college cases] is it makes the story about
lying women, which is just f*cking not—they’re the outliers!”) and a Cancel Culture frame on
the public opinion (“You’re not allowed to have a nuanced opinion anymore”). This may
represent a lower attachment to a (hegemonic) male identity, empathizing more with the
because, as Earp says, portrayal of sexual harm as “something that [must be physically] ‘heinous’ in all its
manifestations…actually obscures the more complex range of harms that can occur in the messy real world of sexual
interaction” (2016, p. 14). Put more directly, in the critical-rhetorical vein of Fileborn and Phillips (2018, p. 111),
#MeToo has hopefully “demonstrated that public discourse is currently in the nascent stages” of a broader process
that positions #MeToo not as going too far, but rather, as not going far enough. What may continue to be the greatest
hurdle is reactionary wings of online and offline discourse, like the standup comedian podcasters on The Joe Rogan
Experience, that struggle to break away from dualistic conceptions of sexual violence and that continue to bolster
defensive groupthink in the face of broader gender politics movements. Future research should consider
experimental, ethnographic and/or content-analytical methods to determine what forms of rhetoric and conversation
can create the positive affect of persuading men (especially in positions of privilege) on the specific and complex
issue of appropriate sexual behavior, and on the appropriate social and legal reactions to inappropriate sexual
behavior.
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common plight of women, but a high attachment to the comedian identity, criticizing the popular
opinion of online #MeToo support and activism. Third, attachment to one’s issue-relevant
identities and existing way of life may guide how strongly a person feels threatened or welcomed
by social movement and change. If someone perceives a threat to their existing way of life, they
often feel more inclined to participate in the debate (Hogg and Reid, 2006), likely as an attempt
for self-preservation. So, in the above example on Brennan’s potentially lower attachment to
male identity and higher attachment to comedian identity, Brennan appears more inclined to
participate in debates on free speech but less inclined to argue or forefront the idea that too many
female accusers are liars.
Each of these implications confirm existing research on social movement and backlash
and their relation to social identity. For instance, Branscombe (1998), Ferree (2004), and
Mansbridge and Shames (2008) have all expected that resistance would include discursive
attacks and tactics of soft repression, like the use of buzzwords, external attributions, and
negligent exemplifications. Also, Koudenburg et al. (2019) expected that when negative norms
or characters of a social group become salient, there is a stronger desire to take a stance in
debate. Koudenburg (2019) further notes that repeated like-minded reactions may validate and
reinforce their positions.
On top of that, reinforced positions often reinforce media selectivity (Feldman et al.,
2014). Reinforced media selectivity may, in return, further reinforce those positions, thus
resulting in a reinforcement spiral of both media selectivity and belief that is harder and harder to
remove oneself from in the age of algorithmic recommendations and niche, associative online
networks (Lewis, 2019). Iyenga and Hahn also found that many partisan individuals attribute
bias to mainstream media, choosing to gravitate towards “alternative sources perceived as more
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congenial to their preferences” (2009, p. 22). Thus, the reinforcing spirals framework might have
an even stronger effect on consumer’s who use alternative, more often algorithmic, media
platformssuch as YouTube, podcasting, and Twitterto consume their news. This reminds us
of the need for further examination of non-traditional and alternative news discourse. New media
information sources, such as podcasting, continue contributing to the media and attitude
reinforcement spirals that polarize American society today.
If members of a social group are typically consuming media discourse that reinforces
their existing understandings of culture and thought (Feldman et al., 2014), then there may be
opposition to outgroup influences attempting to challenge such understandings (Imai et al.,
2016). The combination of media exposure, culture and thought within one’s social group can
often be expected to result in resistance to outgroup influences and could potentially shape
behavioral patterns so that they are in accordance with group norms and expectations (Imai et al.,
2016).
In the spirit of Feldman et al.’s 2014 work on polarization related to climate change
policy, this study sees that consensus on appropriate sexual conduct and appropriate reactions to
inappropriate sexual misconduct will remain difficult to achieve because our information
environments are increasingly polarizing.
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Given that this study finds SCPs largely reinforcing
existing hegemonic attitudes related to appropriate sexual conduct, it’s possible that SCPs played
a role in both their own group reinforcement as well as a broader reinforcement of social division
surrounding #MeToo (for their audiences and any transitively effected individuals). Social
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A consensus on language used to discuss sexual behavior might do well, too. As Fileborn and Phillips note, “How
we understand or make sense of these experiences, and whether we recognize and label [one’s] experiences as
counting as sexual violence, is deeply implicated in the language available to us…The language that has
traditionally been available to us in articulating sexual violence has tended to exclude or minimize all but the most
unambiguous, ‘serious’ experiences” (2018, p. 105-6).
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fragmentation and polarizing attitudes will continue to gradually increase unless there are shifts
in public communications policy that adjust for reinforcement spiral effects (Feldman et al.,
2014).
In conclusion, critical discourse moments like those surrounding #MeToo tend to provide
an example “of the process through which our language and understandings of sexual violence
expand and evolve…[but] also illustrates the ways in which this process is resisted and
contestedour ways of understanding sexual violence simultaneously expanding and
contracting” (Fileborn and Phillips, 2018, p. 106). Throughout this thesis, I hope I revealed to the
reader that standup comedian podcaster reactions to #MeToo generally represent the dynamic
ways in which social movements are accepted and mostly rejected. More specifically, SCP
reactions to #MeToo represent dynamic ways in which changes to understandings of appropriate
sexual behavior and appropriate reactions to inappropriate sexual behavior are accepted and
mostly rejected.
6.4. Limitations
#MeToo is a movement that is part of a broader trend of social media-fueled feminist and
social justice activism. Although its peak may be over (October 2017-October 2018), the hashtag
often returns alongside renewed spotlights of high-profile sexual misconduct allegations, like
standup comedian Chris D’Elia’s 2020 allegations of coercing and breeding teenage women, as
well as recently-inaugurated President Joe Biden’s allegations from Tara Reade that surfaced
during his 2020 run for presidency. As such, this study should not be interpreted as a definitive
understanding of reactions to the movement, standup comedian podcaster reactions or otherwise.
Indeed, because of the movement’s recency, I suggest referring to other #MeToo scholarship as
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it comes in. Particularly, it may be wise to cross-examine #MeToo literature to explore the ways
in which we, as scholars, understand and frame the movement and its significance.
Further, this study does have its methodological shortcomings. For instance, feasibility
required constraining the analysis solely to standup comedian podcaster reactions, despite the
importance of also looking at standup comedians outside of the podcast industry, such as Dave
Chappelle, Jerry Seinfeld and Sarah Silverman (they continue to hold popular appeal and, thus,
potential influence on social reality sense-making). Also, the case study method is not fully
representative of standup comedian reaction to #Metoo or even standup comedian podcaster
reactions, especially given the nature of the sample used in this study. Due to time constrains, I
chose to explore only the most popular clips from the most popular podcast, The Joe Rogan
Experience. However, there are a number of other standup comedian-hosted podcasts worth
examining, including Bill Burr’s Monday Morning Podcast, Whitney Cumming’s Good for You,
Marc Maron’s WTF, Chris D’Elia’s Congratulations, and Christina Pazsitzky and Tom Segura’s
Your Mom’s House. Each of these dedicated time to discuss #MeToo and likely offered both
like-minded and unique perspectives. Additionally, the interpretive nature of qualitative,
rhetorical studies leads to constraints on the power of my claims. To increase validity and
breadth of representation of multiple standup comedian perspectives, future research in this area
might prefer a coalition-style of operation between scholars, building off of each other’s
observations. Further, quantitative methods might want to be considered. For example, a
quantitative content analysis could more empirically describe the frequency of ideographs,
lending a persuasive hand to this study’s argument that existing slogans and buzzwords play a
crucial role in framing new social movement.
102
Lastly, it is difficult to claim that JRE contributed to a backlash outside of their platform,
given the lack of audience analysis and a feasible way to correlate the audience’s consumption
with the audience’s relevant social behaviors. That said, it is clear that Rogan’s podcast offered
its audience a resistant sense-making of the #MeToo movement. In this sense, the podcasters’
negative framing of #MeToo may have elicited the audience to take part in a discursive backlash
themselves. This would be an important question to research for those interested in this topic. An
audience analysis of YouTube comments and other JRE fan forums would do well to spot
popular backlash. Whether or not standup comedian podcasters persuaded laypeople to take part
in discursive backlash, the potential is there because of their own backlash (i.e., resistant stance
and negative framing of #MeToo) and because of the popularity of Rogan’s audience. As a
reminder, The Joe Rogan Experience receives more daily views (~3.5 million) than any
primetime cable news personality, most notably Fox’s Sean Hannity (~3.12 million) and
MSNBC’s Rachel Maddow (~3.06 million) (Variety, 2019; Social Blade, 2020).
103
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Appendix A
#MeToo JRE SCP YouTube Clips Under One Million Views
Below is a list of less popular JRE SCP clips this study has chosen to leave out of analysis.
Their titles and featured standup comedians may excite the reader to conduct further
research.
1. “Joe Rogan Reacts to #MeToo, Latest Harvey Weinstein News,”
featuring Greg Fitzsimmons (~466,000 views, Oct 18, 2017)
2. “Joe Rogan talks to Doug Stanhope About Louis CK,” featuring Doug
Stanhope (~205,000 view, Dec 5, 2017)
3. “Joe Rogan on the Downside of #MeToo,” featuring Jimmy Dore
(~186,000 views, Feb 13, 2018)
4. “Joe Rogan - I'd Have Louis CK on the Podcast,” featuring Dom
Irrera (~293,000 views, Feb 22, 2018)
5. “Joe Rogan | The Louis CK Backlash Was Disingenuous w/Tim
Dillon”, featuring Tim Dillon (~314,000 views, Feb 21, 2019)
6. “Joe Rogan | Louis CK is NOT Like Bill Cosby,” featuring Joe List
(~747,000 views, May 15, 2019).
7. “What Joe Rogan Hopes Happens Because of the #MeToo
Movement,” featuring Joe List (~167,000 views, May 15, 2019).
8. “Nikki Glaser I Can Empathize with Louis CK's Situation,” featuring
Nikki Glaser (~790,000 views, Oct 4, 2019).
9. Joey Diaz We've All MeToo'd Somebody | Joe Rogan,” featuring
Joey Diaz (~500,000 views, Jan 13, 2020).
114
Appendix B
Simplified timeline of #MeToo events (from October 2017 April 2020):
October 5, 2017: “Along with other actresses and former Weinstein Company
employees, Ashley Judd accuses Weinstein of sexual harassment this time, on the
record in Jodi Kantor and Meghan Twohey's incriminating New York Times
story. In the aftermath, Weinstein publishes a public apology, the first of many
public apologies the year would hold. The first sentence of Weinstein’s statement
attributed his behavior to growing up in “the ‘60s and ‘70s, when all the rules about
workplace and behavior were different,” and insisted the encounters were
consensual. In the ensuing days, over 100 women would come forward with
allegations against Weinstein.” (Nicolaou and Smith, 2019).
October 16, 2017: Actress Alyssa Milano starts the #MeToo hashtag. It’s to be
utilized for anyone who has experienced sexual violence.
October 29, 2017: Acclaimed actor Kevin Spacey faces allegations of sexually
assaulting underaged men on set.
November 9, 2017: Standup comedian Louis CK is accused by five women of
sexual misconduct. Specifically, he was accused of coercively masturbating in front
of, or over the phone to, female comics and/or writers. C.K. released an official
statement shortly after, saying, “the power I had over these women is that they
admired me. And I wielded that power irresponsibly.” On this same day, Alabama
Republican candidate for Senate Roy Moore is accused by nine women of sexual
misconduct while they were teenagers.
November 17, 2017: Democrat Senator and former comedian Al Franken accused of
inappropriate groping or gesturing by multiple women. Franken resigns on
December 7
th
.
November 29, 2017: Journalist Matt Lauer is fired by NBC after being accused of
sexual misconduct. Lauer denies allegations.
December 6, 2017: Time Magazine gives “Person of the Year” recognition to the
victims of sexual misconduct willing to share their experiences despite personal
consequences of speaking out.
January 11, 2018: In an LA Times article, comedian and actor-artist James Franco is
accused by at least five women of inappropriate sexual behavior. He appears on
Stephen Colbert’s Late Show, saying, “I don’t want to shut them down in any way. I
think it’s a good thing and I support it.”
January 13, 2018: An anonymous woman shares an article on Babe.net explaining
an uncomfortable sexual experience she had with standup comedian Aziz Ansari
115
after their date. The anonymous woman never says she was physically forced to do
anything against her own will, but she notes that she raised concerns to Ansari and
felt coerced into certain sexual acts because of existing gender-power dynamics and
Ansari’s position of influence. Refinery29, a global media outlet focused on the
experiences of young women, the anonymous piece spurs “a conversation about the
role of consent in typical, quotidian sexual encounters.” See full Babe.net piece in
references.
September 25, 2018: 83-year-old Comedian Bill Cosby is the first celebrity in the
#MeToo era to be convicted of sexual assault, sentenced to 3-10 years imprisonment.
He was convicted for drugging multiple women over the span of his career and then
having sex with their unconscious or half-conscious bodies, a phenomenon known as
date raping.
October 6, 2018: Brett Kavanaugh is sworn into the United States Supreme Court.
Over 20 million people watched the congressional hearings the prior week, in which
Dr. Christine Blasey-Ford testified that Kavanaugh sexually assaulted her in high
school. Two other women, Deborah Ramirez and Julie Swetnick, also come forward
with sexual misconduct allegations against Kavanaugh. Kavanaugh is sworn in on a
narrow vote along party lines.
July 9, 2019: Aziz Ansari returns with his first Netflix special since being pushed
out of the entertainment spotlight and into the #MeToo spotlight amidst allegations
against his sexually coercive behavior (from January 2018). In the special, he
mentions that he is hopefully a better person after reflecting on his sexual behavior
and treatment towards women.
April 4, 2020: Louis CK returns with a self-produced and self-released special. It is
his first published material since November 2017, when he faced #MeToo backlash
for his sexually coercive and harassing behavior towards female comedians and
actresses on and off set in the 2000s.
January 20, 2021: former Vice President Joe Biden is sworn in as the 46
th
president
of the United States. Throughout his campaign for the presidency, he faced #MeToo
criticism backed by Tara Reade’s sexual assault allegation against him. The media
(sources including NPR, PBS, Vox, Politico, The Washing Post, and The Nation)
made dismissive claims such as: “Some details of Reade’s account have been
inconsistent, and her story has changed over time” (NPR, April 2020), despite the
breaking reporter of the story, Katie Halper of Current Affairs, noting that “Reade
provided more details over time, something that is common among survivors of
sexual assault(April 2020). Other reporters, such as Amanda Marcotte of Salon,
note that “The story of Reade’s allegations against Biden shows what can happen
when the rigorous standards espoused by mainstream publications are sidestepped
for a more credulous politicized approach” (March 2020).