Big Launch Webinar:
Prepare Your Event
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4.2 Export a List to Create Your Own Template ................................................................................................ 17
5. Delete a Lead ....................................................................................................................................................... 17
6. Anonymous Leads ................................................................................................................................................ 17
6.1 Anonymous Leads Smart List ...................................................................................................................... 17
6.2 Anonymous Leads Web Activity ..................................................................................................................... 18
Set Up Event ................................................................................................................................................................ 19
7. Create an Event .................................................................................................................................................... 19
8. Assign Tags to the Event ...................................................................................................................................... 21
9. Assign Costs to the Event ..................................................................................................................................... 23
Create Assets ............................................................................................................................................................... 24
10. Add Images ...................................................................................................................................................... 25
11. Create Form ..................................................................................................................................................... 26
12. Create Landing Pages ...................................................................................................................................... 28
13. Create Emails ................................................................................................................................................... 31
13.1 Marketing Email ............................................................................................................................................ 31
13.2 Auto-Response Email ..................................................................................................................................... 32
Big Launch Webinar: Event Lifecycle ................................................................................................................... 34
Outbound Marketing, Event Processing ............................................................................................................... 34
Send Invite (Batch Filter Campaign) ............................................................................................................................. 34
14. Create Invitation Campaign ............................................................................................................................. 34
Thank-you (Trigger Campaign) ..................................................................................................................................... 37
15. Create Trigger Auto-Response Campaign ........................................................................................................ 37
Event Registration ........................................................................................................................................................ 38
16. Registration: Update Member Progression Status .......................................................................................... 38
Lead Lifecycle ............................................................................................................................................................... 40
17. Lead Scoring Campaigns .................................................................................................................................. 40
17.1. Visits Any Web Page ............................................................................................................................... 40
17.2. Clicks Link Any Email ............................................................................................................................... 42
17.3. Attends Webinar ..................................................................................................................................... 42
18. Sync Lead Back to Sales ................................................................................................................................... 43
Re-invite and Reminder Campaigns ............................................................................................................................. 44
19. Re-invitation Campaign ................................................................................................................................... 44