– The preferred dairy animal is the buffalo. Some 65 % of the world buffalo milk is produced
in India. Value for its high fat content is 7% w.r.t. 3.5% that of cow. It is also high in calcium,
phosphorous, lactose & proteins. Thus Buffaloes milk is the delight of the milk processing for
its more profitable handling
. Amul was formed on Dec. 14, 1946 by an apex co-operative organization, Gujarat Co-
operative Milk Organization ( GCMMF ).Amul based in Anand, Gujarat has been a sterling
example of a co-operative organization‘s success in the long run. It was suggested by quality
control experts. Amul has spurred the Operation Flood of India, which has made India the
largest producer of milk & milk products in the world.
Dr. Verghese Kurien former chairman of the GCMMF is recognized as the man
behind the success of AMUL. On 10 August 2006 Parth Bhatol was elected chairman
of GCMMF.
Amul is an embodiment of faith in the ability of our farmers to break the shackles of
poverty & to create a socio-economic revolution in rural India. Through the ‗Anand Pattern‘,
our farmers demonstrated to the world, the key to successful ‗Management Of Development‘.
Anand Pattern is an innovative three tier structure combines the hard working farmers with
professional management & modern technology.
Slowly & gradually Amul has also expanded its distribution network across the
country. Currently, there are 3,500 distributors for value added milk products & 1800
distributors for fresh milk to ensure that Amul products are available to all segments of
consumers in India through more then 20 lakhs outlets. GCMMF has expanded its network to
more then 4,000 parlors across various towns & cities of the India.
Gujarat Cooperative Milk Marketing Federation
GCMMF: An Overview
Gujarat Cooperative Milk Marketing Federation (GCMMF) is India's largest food products
marketing organization. It is a state level apex body of milk cooperatives in Gujarat which aims
to provide remunerative returns to the farmers and also serve the interest of consumers by
providing quality products which are good value for money.
CRISIL, India's leading Ratings, Research, Risk and Policy Advisory company, has assigned
its highest ratings of "AAA/Stable/P1+" to the various bank facilities of GCMMF.
Member‟s 13 district cooperative milk producers' Union
No. of Producer Members: 2.9 million
No. of Village Societies: 15,322