GRADY COLLEGE
Undergraduate
Majors
Bachelor of Arts in Journalism
Journalism
Positions in broadcast and multimedia reporting, writing, editing and producing, photojournalism, social media, web
and publication design, media innovation and entrepreneurship and news management.
The journalism major prepares students for jobs in news organizations. Students learn to find and tell stories that
matter on multiple platforms for a variety of audiences. They develop storytelling skills in audio, visual and written
forms. They learn what makes a story important, how to gather credible information, and how to present it in the most
effective way while balancing the ethical and legal needs of news organizations and audiences. Grady Journalism
graduates are prepared to be leaders and media entrepreneurs. Our graduates excel at jobs in online media, television,
magazines, newspapers, and any career that values ethical, credible communication skills and leadership.
Advertising
Positions in advertising management, media planning and sales, message development and execution,
and research design and analysis.
Students learn about the social and economic order in which advertising operates. The advertising major equips
students as analysts, decision-makers, creative thinkers, and planners in advertising and related fields. Graduates work
in advertising agencies and related organizations, or in the advertising and marketing communication department of
businesses.
Public Relations
Positions in public relations, media relations, and message design and development.
The public relations major prepares students for the tasks and responsibilities of management, emphasizing operational
and ethical standards of practice. Students learn about the social and economic order in which public relations
operates. Graduates work in public relations agencies and related organizations or in the communication/public
relations departments of businesses, government, and other organizations, such as not-for-profit institutions.
Entertainment and Media Studies
Positions in the entertainment industry, including film, television and new media.
This program prepares students for careers in the entertainment media industries. The major includes emphasis areas
in video production (for film, television, online and mobile distribution); screenwriting and digital media production.
The major focuses on entertainment media, providing students with professional courses in the theory and production
of creative media within a media studies framework.
More information: visit Grady.uga.edu/apply
UGAGrady